Apaar Gupta Email & Phone Number

Gurugram, Haryana, India

Gurgaon, India

• Drove HP's Exclusive Retail channel (HP World) at country level, contributing 15% to country Printer hardware business from 570+ stores
• Delivered YoY growth of ~40% (fastest growing GTM pipe) despite 2 months interruption in Apr’20-May’20
• Grew HP Exclusive pipe contribution to business 1.7x from 9% to 15%
• Drove ~400% YoY growth in Neverstop - Flagship Laser portfolio - of printers (faster than any other pipe) in line with key focus area of organization
• Introduced Live product tracking at HP's exclusive stores to effect relevant product displays, higher conversion rates, ~20% YoY growth in Premium sales
• Smart Learning Hub program @HP Exclusive stores to build brand connect with K12 kids, reaching 50000 students

Gurugram, Haryana, India

• Handled end-to-end high-decibel and award-winning BTL Marketing campaigns managing - planning, budget, POSM and activation execution, agency negotiation and handling, on-ground execution
• Brought in Cost Optimizations with savings up to 10% across vendors
• Successfully executed a large format Meet & Greet with Virat Kohli and RCB team with 500 guests
• Awarded Best Trade Marketer for 2017, along with several other formal Recognitions from sales leaders

Gurugram, Haryana, India

• Implemented game-changing Incentive and Org structures for the Extended Sales Force, leading to unprecedented growth for HP's Super Premium and Gaming portfolio (~200% YoY growths)
• Revamped the 1000-strong In-store Promoter process making it technology driven and more efficient
• Awarded coveted Top Gun and multiple other formal Recognitions for driving ESF process efficiently, ensuring highest levels of productivity

New Delhi Area, India

• Project Brief:
• Understanding the dynamism of the Telecom Industry and the way it operates
• Estimating the impact of Price Revisions based on Customer Feedback and the Company Image Objectives:
• Gathering the opinions of the Retailers on how Aircel is perceived by the consumers and how they react to the moves the company makes, with respect to Pricing in particular
• To gauge the mood of the consumers with regard to the price hikes by other companies and to measure the impact it might have on the business/customer base of Aircel
• Understanding the psyche of the Aircel CustomerDeliverables:

Hyderabad Area, India

• Worked as a member of a team that was involved in web-development and maintenance for clients in Retail IndustryKey Responsibilities:
• Part of 8 member team responsible for development of Cart and Check Out module starting from addition of a product to the cart till Order Summary page
• Specifically devoted to the development, testing and deployment of some components like applying a promotion on Cart page, creation of delivery options and order summary page etc.Key Assignments/Initiatives:
• Developed the Proof of Concept for presentation to a major client
• Worked on the training module of Tridion SDL with the Team Leader
• Worked in the Advanced Technologies wing of the company that included Hybris 7.0 and Spring 3.0

Post Graduate Diploma In Management, Marketing Management

Activities and Societies: Entrepreneurship Competitions, Sports - Cricket, Badminton. World Cafe Business Idea Presentation competition.

B.Tech, Computer Science

Activities and Societies: Debates and Cultural Activities

Intermediate, Physics, Chemistry, Mathematics

Activities and Societies: Vice Head Boy, Recitations, Singing, Debates, Sports (Badminton and Cricket)