Sander Bosman Email & Phone Number

Utrecht, Netherlands

Amsterdam Area

• Responsible for my own client portfolio - primary client contact, developing and deepening client relations, growing revenues, scoping research projects (quantitative and qualitative), making and presenting research.
• New business development - following up on both incoming requests (mail,phone) and performing proactive outreach - performing intakes, developing and presenting proposals, negotiating deals;
• Lead of the gaming vertical within DirectResearch. Led gaming efforts - gamer research webpage, setting upand coordinating US gamer study, creating marketing materials, and visiting gaming events.

Amsterdam, North Holland, Netherlands

Commercial lead and business owner of Newzoo’s custom consumer research services (and its revenues), which include brand health tracking, game concept testing, white papers, and topical studies (including metaverse, D&I, NFTs). Responsibilities include pitching, selling, and contracting/negotiations of deals, setting up pricing model for our products.

Amsterdam

Managing the research analyst and market analyst team (15+ members in total), hiring (company wide), and part of the Management Team. Setting up and coordinating international market research in 28 countries as well as selling and overseeing/managing custom consumer research projects for clients, assisting clients with analysis and giving input for.

Amsterdam Area, Netherlands

Managing the Research Analyst team - 3 Research Analysts, setting up and managing/coordinating international market research in 18 countries, writing market reports based on the outcomes, assisting clients with analysis, provide training to the clients of the Newzoo Data Tool and giving input for business decisions and developing new data products for the.

Amsterdam Area, Netherlands

In the role Research Analyst my main responsibilities are: setting up and managing/ coordinating international market research, writing market reports based on the outcomes, assisting clients with analysis (client management), provide training to the clients of the Newzoo Data Tool and giving input for business decisions and developing new data products.

Amsterdam, Netherlands

Main responsibilities are: setting up and managing/coordinating international consumer market research, writing market reports based on the outcomes, assisting clients with analysis and giving input for business decisions and developing new data products for the Newzoo portfolio.

Nieuwegein, Netherlands

Executing and leading various consumer research analyses: Consumer Profiling, Regression Analysis, Segmentation, Brand Tracking, and Campaign Measurement) for companies active in different industries (FMCG, Finance, Charity, Retail, Tourism, and Automotive). Main goal of the analyses was providing clients insights in their current client base as well.

Tilburg, Netherlands

Treasurer of the Intercontinental Travel Committee (Study Association FIRST) 2008 to Singapore & Indonesia. Responsibilities: budget, financial decisions making, communication towards the students and university.

Geldrop, Netherlands

Master Thesis in Marketing Management: Consumer (patient) needs regarding hospitals in the service area of Sint Anna (Geldrop) and satisfaction of these needs towards this same hospital

Master, Marketing Management

Activities and Societies: - Participant of the Intercontinental Study Tour to Washington D.C. and Mexico 2007, - Master Thesis at St. Anna.

Bachelor, Business Economics (Bedrijfs Economie)

Specialization in Marketing

Atheneum, Profile Of Economics & Society