Born in Milan in 1986, Marco Apadula is an award-winning designer and brand advisor for international SMEs and startups. Starting creative activity at an early age, he graduated in advertising graphics, then specialized in marketing communication, sales and graphic design and exhibition design.After moving his first steps in graphic communication, Marco becomes increasingly fascinated by the world of branding and definitively falls in love with the subject after attending a brand identity seminar, where he knows one of the top Italian experts in the industry, he will definitely fall in love with the trade. A few months later, Marco ventures on a new and enriching experience, under the guidance of the person who would soon become his mentor and professional guide. In addition to collaborating on team projects, he becomes the editor of the web magazine Brand-Identikit, the first Italian brand identity magazine.In February 2015 Marco decides to embark on a solo path resulting in the foundation of Up.00, a brand identity company with the ambition of offering quality advice and design services to a broad range of companies, including small entrepreneurs and start-uppers.Today Marco Apadula is a Brand Strategy Consultant and Brand Identity Designer as well as blogger and founder of the Branding Italia group, the first Italian group on LinkedIn for branding professionals. He is also a member of the board of directors of the Cento Amici del Libro association and Creative Director and Brand Director of the Salone della Cultura.Professional interest areas: brand strategy, brand identity design, corporate identity design, branding, brand marketing, communication, logo design, brand design, graphic design, web design, brand naming, product naming, font design, advertising, social media marketing, social media branding