Ahlia A. Email & Phone Number

Metro Manila, Philippines

Makati, National Capital Region, Philippines

Makati, National Capital Region, Philippines

Drives IT Services' product innovation for PT&T by integrating consumer insights and market analysis. Collaborates cross-functionally to launch effective go-to-market strategies, supports financial performance, and aligns product concepts with technical and market needs.

Quezon City, National Capital Region, Philippines

Drove impactful marketing strategies and brand development for GoCart PH, Robinsons Retail Holding's E-Commerce Platform. Proven expertise in rebranding, social media growth, and cross-functional collaboration to achieve business objectives.Brand Management: Handled over 14 Robinsons Retail brands, overseeing marketing initiatives, promotions, and product launches on web and app platforms to boost brand awareness and conversion rates.Rebranding: Successfully rebranded GoRobinsons to GoCart within three months, developing and executing a comprehensive communications plan from pre-launch through post-launch phases.Social Media Leadership: Grew GoCart’s social media presence, including establishing the brand’s TikTok account, and defining the business unit’s branding and tone of voice.Campaign Management: Led end-to-end marketing campaigns for GoCart, optimizing performance and ROI through strategic planning and execution.Customer Engagement: Enhanced e-mail marketing, push notifications, and SMS campaigns by crafting targeted messaging that significantly drove customer purchases.Event Marketing: Organized and executed both online and offline events aimed at increasing brand awareness, customer acquisition, and conversion.SEO and Content Strategy: Contributed to web SEO strategies and implementation through effective copywriting for blogs and web content.Data-Driven Marketing: Played a key role in monthly business reviews and collaborated closely with the JG Summit Digital Transformation Office to analyze customer and purchase behavior data, driving strategic marketing decisions.Cross-functional collaboration: Worked closely with IT and Marketing Teams to plan and execute seamless marketing and operational activations across various brands.

United States

Part-time Copywriter and Social Media Manager for STX Consulting, a business coaching service specializing in helping entrepreneurs build efficient and productive remote teams while growing their business to 7-figures ($).Worked for Social Reach Agency and Local Marketing Pros. as a Copywriter and Ads Manager, helping small business owners in the Florida area with their digital marketing by increasing brand awareness, SEO/SEM, and paid advertising to generate leads and grow revenue.

Manila, National Capital Region, Philippines

Digital marketing and social media management, with a focus on crafting compelling campaigns and ensuring seamless communication across all platforms. Content creation, community management, and driving marketing initiatives in a fast-paced environment.Campaign Development: Played a key role in launching the "Paskong Pinoy" campaign in December 2019, including the production of a holiday brochure distributed across all The Aristocrat Restaurant branches nationwide.Crisis Management: Led marketing and operational efforts during the pandemic, executing all online and offline communications in-store to ensure business continuity.Product Development: Contributed to the development of key product offerings such as Aristocrat Party Trays, Salo-Salo Specials, and Aristocrat Ultimate Meals for 1, meeting evolving customer needs.Business Development: Pioneered the establishment of a new sales team and trained members in marketing strategies and store operations, enhancing overall team capability.Social Media Strategy: Developed and published content across all social media platforms for The Aristocrat Restaurant and Bakeshop, driving engagement and brand visibility.Community Management: Managed online communities, providing creative direction to online and offline marketing materials, and copywriting for all company communication materials to maintain consistent brand messaging.Local Store Marketing: Served as the Local Marketing Store Coordinator for all branches, conducting store visits, performing market research, and spearheading promotional activities to boost sales and customer engagement.

Philippines

Intern in the Public-Private Partnership Department-Drafted Right-Of-Way contracts for PPP-Service projects of the Cavite-Laguna Expressway(CALAX), and the Tarlac-Pangasinan-La Union Expressway (TPLEX);-Sorted the different files needed for the CALAX and TPLEX projects;-Crafted memos and business letters for the internal/external use of the department; and-Constructed technical documentations of the department’s Solicited and Unsolicited ProposalSystems.

Bachelor'S Degree, Communication And Media Studies

A graduate of B.S. in Technical Communication

Secondary Education