Anna Pamies Email & Phone Number

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

Main achievements:Turnover of Baby category ( key category for an online supermarket) from double-digit drop to growth. Assume more and more responsibility by going through all the categories of the online supermarket. Starting with the Baby category I took over all Non-Food and later Beverages, Food and Fresh Products including the Municipal Market.Launch of 6 new online stores according to Marketplace strategy.Main responsibilities:Push the growth of all categories within the online supermarket at both internal & external way to deliver the best end customer experience.Define KPIs of supermarket categories in terms of assortment, pricing, promotion & visibility to ensure increased revenues and customer satisfaction.Work together with marketing team (acquisition & CRM) to acquire new customers & increase conversion rate.Drive a commercial relationship with key suppliers to ensure sales growth, gross margin & brand advertising income.

Barcelona Area, Spain

Main Achievements:Leading the commercial strategy (range, price, promotion & POS visibility) of Belvita brand as a key driver to ensure Biscuit category growth (13 MM€ in 5 years).Promotional planning optimization to increase promo efficiency (+15% of incremental sales in 2 years) delivering top line & bottom line revenues.Identify new business opportunities for strategic key customers:- Building a winning Mercadona range to satisfy shoppers’ needs (Tornillos de Oro)- Leading a shelf optimization project to increase Carrefour biscuits market share. Main responsibilities:Define the category strategy in collaboration with Marketing, providing the local customer perspective:- Develop Breakfast Biscuit brands strategy by channel & customer (NR: 45MM€ ): Belvita, La Buena María, Digestive y Marie Lu. - Lead Portfolio Optimization, promotional strategy and budget control (10MM€) for Biscuit Category.- Communication of Category Strategy, quarterly & annual, to sales force.Have a “Plan B Spirit“ seeking business opportunities & risks, analysing the market (Nielsen, Kantar), competitors movements and customers internal sales.Develop the “Perfect Store 2.0” opportunity & blue print as a European pilot project .Lead key initiatives with cross-functional teams to identify growth opportunities in key customers such as Carrefour or Mercadona.Coordinate & negotiate with Demand Planning, Marketing and PCM departments to ensure the execution of the strategic category plan.Train & Develop people.

Barcelona Area, Spain

Main achievements:Creation of ad-hoc check out displays & definition of assortments to increase gum (Trident) conversion rate in hypermarkets.Execution & Implementation of the Catman Project in El Corte Inglés & Auchan driving category growth.Main responsibilities:Define & communicate to sales force the winning mix for new launches in terms of range, price, shelf position (key factor in gum category).Leading Catman projects for key customers.Develop POS strategy & materials for retail channel.

Master’S Degree, Executive Master In Digital Business

Digital Marketing Sillicon Valley Program, Digital Business

Master’S Degree, International Business Program- Ampliación Opcional Del Master De Marketing

Master’S Degree, Master En Marketing

Bachelor'S Degree, Psychology (Communication)