Control Financiero de Producciones. Planificación y presupuesto.Obligaciones fiscales y tributarias.

Commercial representation of the brand for Mexico and Latin America. Development of business opportunities, strategy planning and brand promotion in the different sales channels. Management of commercial teams. Implementation of budgets and financial planning for the execution of sales plans. Monitoring and analysis of results. Participation of the brand in different national and international business events• Developed the pricing structure, strategies and offer of products for Mexico & Latin America.• Negotiated, together with the distribution companies, the commercialization of the products in various self-service chains such as Walmart Group and Oxxo and through important local wholesalers, developing a national reach and sales increases of over 200% year-on-year.• Identified and executed current business opportunities in Latin American countries such as Guatemala, El Salvador and Venezuela.• Represented the brand in different international business events such as: ANAM (Puebla, MEX), ANTAD (Guadalajara, MEX) and ECRM (Las Vegas, USA).• Planned the execution of promotional strategies such as: Product demonstrations in stores, support and incentives for the sales force, ATL and BTL advertising plans.

Commercial development of the brand. Management of distributors and sales representatives. Financial and budgeting planning. Control and analysis of accounting reports. Updating of legal and tax obligations. Bank loan processing. Management of payroll. Supply and inventory management. Process and quality control.• Marketing and sale of products in more than 200 establishments in the main chains of the country.• Increase in annual sales over US $ 500,000.• I guaranteed the constancy in the existence of inventory of products and supplies during times of crisis.• Developed and implemented BTL strategies that guaranteed the sales goals in the chain stores.

Leader of the Department and direct supervisor of 12 employees + 300 indirect. Responsible for purchasing and supply, distribution and storage logistics, product marketing for national cinema concessions, development of new concepts in commercial areas and mobile concessions at events. Design of trademarketing and operations strategies. Implementation and design of promotions related to Concessions and the Marketing Department.• There was a change in the company's income ratio from 35% from concessions - 65% from the box office to 55% from the concessions - 45% from the box office.• Consistency guaranteed to 95% in the existence of inventory of products and supplies in times of crisis.• Developed a participation scheme for brands such as Kraft, Pepsico, Heinz, Nestlé and PepsiCola in activations of movie theaters.• Developed the concept and operation of Mobile Concessions adding an additional 20% to the chain's annual sales

Growth and commercial development management. Financial analysis and projections through P&L Sheet, market research, negotiation and contracting for the opening of new establishments. Assets management of the company. Renewal of contracts under favorable terms and obtaining rent discounts. “On site” marketing strategies development. Continuous support to construction department and franchise operators.• Opening of 30 new establishments within restaurants, dessert centers and McCafes.• Managed effectively the real estate’s portofolio with more than 200 establishments.• Renewed more than 20 leasing contracts under favorable terms.• Was recognized as the most important financial profile within the company in Venezuela.