- Provide inspired leadership company wide.- Make high-level decisions about policy and strategy.- Develop and implement operational policies and a strategic plan.- Oversee the company’s fiscal activity, including budgeting, reporting, and auditing.- Assure all legal and regulatory documents are filed and monitor compliance with laws and regulations.- Build alliances and partnerships with other organizations.- Over see day-to-day operation of the company.

- New business development- Organization strategy development- Managing of strategy and creative department- Development of marketing strategy for clients

Development and implementation of a strategy for the transition of grant competitions from analog to digital format.

Oversee and implement all promotions and brand activities and strategies to establish and maintain presence of brand in the marketplace.• Collaborated with trade-marketing and sales teams to create compelling and engaging sales support material to enhance sell-in and pull-through of products and promotions• Led advertising and PR campaigns, as well as sale events – Worked with advertising and PR agencies. New Facebook strategy development and implementation • Coordinated with other departments in launching new product to meet company expectations, strategies and goals• Monitored brand performance through Nielsen quarterly reports• Developed, monitored and controlled brand management budget• Managed Brand Ambassador and Associate Brand Manager

- Product and brand management of Nestle Waters portfolio - Brand and trade marketing plan development (Perrier&Vittel)- Sales plan development (Perrier&Vittel)- Develop marketing and brand building campaigns aimed at increasing sales and profit margins- Effectively managing, coaching, motivating and developing the Perrier team (8ppl)- Supply chain management- Sales and Trend Analysis- Forecasting- Competitive Analysis- Managed outside agency through the advertising campaign, sale material and point of sale generation- Pricing and Promotion Development- Brand Development Presentations

 Successful launches of high-premium products (Purelosophy, Galvanina, 28Black) Positioning strategy and business plans development for new products Building brand awarenes through sponsoring prestigious events (Kinotavr, Moscow Fashion Week and etc.) and collaborating with opinion leaders (Margarita Korolyova etc.)  Long-term marketing plan development (Simple Waters)  Pricing Budget management Sales plan development Training sales managers HRC channel coordination (Moscow, S. Petersburg): Trade-marketing/Meetings and negotiations with clients Sales gained momentum in S.Petersburg market in 2011 Supply chain/Suppliers management Import management

 Support to Brand manager on achieving product objectives Tracking and analyzing brand performance Support on annual sales planning for Russia, Ukraine, Belarus (Dremel, Rotozip Coordinating BTL and PR agencies Preparation and execution of BTL projects  Developed the creative concept and execution plan for the project “Demonstrators” (Russia) Organizing PR activities Preparing PR materials Delivering reports on projects

 Coordinating BTL and PR agencies Developing POSM Organization and realization of marketing activities Event management: Bosch regional PR meeting preparation (Ukraine, 2008) PR project management “Bosh brand awareness”, Writing Press-releases

 Sustaining and expanding national partnerships Yearly planning, budgeting Adaptation of global strategies in accordance with the local market National functional team coaching and managementLocal Committee PresidentAIESEC RussiaApril 2006 – April 2007 (1 year 1 month)