Aparajitha Vaasudev Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Worked with an incredibly talented squad of art directors, video editors, animators, and copywriters to craft thumb-stopping, share-worthy social media campaigns for world-class brands. Our mission was to transform business objectives into scroll-stopping, trend-setting, culture-shaping creative social campaigns. My role entailed:Campaign Ideation & Execution:Collaboration with clients, led brainstorming sessions, turning ideas into polished campaigns that hit creative briefs and… Show more Worked with an incredibly talented squad of art directors, video editors, animators, and copywriters to craft thumb-stopping, share-worthy social media campaigns for world-class brands. Our mission was to transform business objectives into scroll-stopping, trend-setting, culture-shaping creative social campaigns. My role entailed:Campaign Ideation & Execution:Collaboration with clients, led brainstorming sessions, turning ideas into polished campaigns that hit creative briefs and business goals.Visual Leadership:Crafting visual identities for campaigns that resonate with target audiences, from bold animations to cinematic videos and eye-catching static posts, while ensuring brand consistency across all assets, while constantly innovating to stay ahead of social trends.Team Collaboration:Inspiring and guide a team of art directors, animators, video editors, and copywriters to deliver best-in-class work.Providing constructive feedback, support professional growth, and foster a culture of creativity and excellence.Trendspotting & Innovation:Staying on top of emerging social media trends, platform updates, and audience behavior to create content that feels fresh and timely.Pushing boundaries with creative experimentation, always seeking to surprise and delight audiences. Show less

Bangalore Urban, Karnataka, India

I work with the Roposo Product and Brand Marketing team.I directly manage development of the creative, from concept to execution by applying my understanding of the business context and applying design skills to solve specific marketing communication goals. I also formulate appropriate plans to execute projects by identifying, researching, analysing and managing risks and interdependencies within projects/systems and resource changes. My responsibilities include- Determining and… Show more I work with the Roposo Product and Brand Marketing team.I directly manage development of the creative, from concept to execution by applying my understanding of the business context and applying design skills to solve specific marketing communication goals. I also formulate appropriate plans to execute projects by identifying, researching, analysing and managing risks and interdependencies within projects/systems and resource changes. My responsibilities include- Determining and developing the visual style of advertising campaigns- Creating high-quality design outputs across multiple brands, channels and industry categories- Working on design strategies that are insightful and stimulate good work for the stakeholders and within the team- Collaborating directly with stakeholders and project teams to understand marketing objectives and project design- Creating cross-channel visual communication strategies- Being a stickler for creative hygiene with the team- Being up to date on industry trends, best practices, and emerging technologies, and share and learn with the team. Show less

My love for branding and storytelling compelled me to found Four Folk Studio, a full-service, independent creative branding studio passionate about helping brands find their creative voice. Through Four Folk Studio, I hoped to transform brands, tell stories and deepen engagement through thoughtful design. My goal was to help my clients thrive in a changing omni-channel world and leverage their unique strengths to build a personalised roadmap to success. As an Art Director, I worked with… Show more My love for branding and storytelling compelled me to found Four Folk Studio, a full-service, independent creative branding studio passionate about helping brands find their creative voice. Through Four Folk Studio, I hoped to transform brands, tell stories and deepen engagement through thoughtful design. My goal was to help my clients thrive in a changing omni-channel world and leverage their unique strengths to build a personalised roadmap to success. As an Art Director, I worked with freelancers and partnered with SMEs on contracts depending on what skills were needed. I had a soft spot for conscious CPGs and F&B brands, so our portfolio consists mostly of those.The services we offered were: - Graphic Design, Naming and BrandingMarket, competitor analysis, Brand strategy and Positioning.- SEO and Marketing CopywritingIf design is the heart of a brand, copy is its soul. We took care of this end-to-end for our clients.- AnimationWe created animations and quirky videos that would bring our clients’ brand story alive with detail.- Photography and VideoPictures are worth a thousand words, and videos are probably worth a thousand pictures. We obsessed over giving our clients the best of both for their brands.- Illustration and ArtLovingly customised art and illustration for our clients’ packaging, branding and other needs.- Interior Branding DesignIf requested, we would also customise our clients’ space so their brand got embedded in the minds of their clients – right down to the accessories they used. Show less

Bengaluru, Karnataka, India

I am responsible for all creative output from the design team. My responsibilities include:- Understanding branding, package design, our TGs and clients and creating successful visuals and art for the same- Responsible for delivery, quality and maintaining a production art mind-set throughout the design team- Creating the artistic style for advertisements (print and digital) that supports and communicates the creative vision of the marketing concept- Visual art direction and… Show more I am responsible for all creative output from the design team. My responsibilities include:- Understanding branding, package design, our TGs and clients and creating successful visuals and art for the same- Responsible for delivery, quality and maintaining a production art mind-set throughout the design team- Creating the artistic style for advertisements (print and digital) that supports and communicates the creative vision of the marketing concept- Visual art direction and support for concept, pitching and marketing teams- Coordinating with cross-functional teams and enabling processes- Providing feedback, direction, inspiration and coaching for the members of the design team- Ensuring timely design asset approvals- Creating and refreshing design guideline documents for the team Show less

Bengaluru, Karnataka, India

I work with a team of amazing graphic designers to make our app and website look fantastic.My responsibilities included:- Developing storyboards, mockups and prototypes to effectively communicate interaction and UI visual design ideas- Providing feedback, direction, inspiration and coaching for designers and contract resources on guidelines & creative processes - Visualising & executing ad types/formats for natives, banners and rich media- Understanding the design… Show more I work with a team of amazing graphic designers to make our app and website look fantastic.My responsibilities included:- Developing storyboards, mockups and prototypes to effectively communicate interaction and UI visual design ideas- Providing feedback, direction, inspiration and coaching for designers and contract resources on guidelines & creative processes - Visualising & executing ad types/formats for natives, banners and rich media- Understanding the design language required for different categories/brands- Quality assessment of creatives going live on web/app platform- Managing all aspect of projects, from strategising with cross-functional teams/brands to gathering the brief; as well as from approving creative idea to finalising creative production- Translating client briefs into creative artefacts- Coordinating with brands and agencies to create visually appealing ads as per set guidelines- Working parallel with the product team on how to improve the allover ad/creative user experience with experimenting/implementing new ideas and visual styles.- Ensuring smooth communication with internal and external stakeholders- Creating sales pitch decks and infographics to target new clients/brands- Defining product & brand vision in a multi-disciplinary team- Understanding sale campaigns, our TG and creating successful visuals and art for the same- Creating the artistic style and visual art direction for sale campaigns, concept, pitching and marketing teams that supported and communicated the creative vision of the marketing concept- Ensuring timely design asset approvals- Creating and refreshing design guideline documents for the team Show less

Bengaluru Area, India

Handling Graphic Design for the Social Media for Business team.

Singapore

After completing my degree in Fine Art, I wanted to get a good look at the commerce of art, so I worked as a Gallery Executive at Ode to Art, a prominent commercial art gallery in Singapore.

Siglap Road, Singapore

I teach children from the age of 3 to 9. My subjects are art and craft, of which I teach them the fundamentals of technique, aesthetics and plain fun.

Bengaluru Area, India

I worked on character animation for series like the Kung Fu Panda series, Barbie and Penguins for Nickelodeon as a Junior Animator.

Bengaluru Area, India

Interning in storyboarding, comic production and pre-production.

Pune Area, India

Interning in character animation, with a study on the basics of storyboarding and pre-production.

I was a full-time junior Character Animator at Ittina and worked on small shots on in-house projects.

Bachelor Of Arts (Ba Hons), Fine/Studio Arts, General

B.A., English

Diploma, Character Animation