Aparna Gopakumar Email & Phone Number

San Francisco Bay Area

Beta Gamma Sigma honoree and a lifetime member of an elite network of high achievers, business leaders and world changers, for being recognized as one of the most outstanding business students at University of Connecticut.BGS is an International honor society recognizing excellence and serving business programs accredited by AACSB International.BGS has chapters at only the top 5% of business programs and only the top performing scholars from those programs are invited.

Pennsylvania, United States

Worked in a start-up-based environment as a Full Stack Data Scientist/Analyst to help business understand their consumer behavior from previously inaccessible data. Main areas of contribution include:1. Topic Modeling: Developed a Gensim Based unsupervised model from TB of conference transcripts to extract main topics of conversations. This was then utilized for various marketing campaigns.2. E-commerce analytics: Developed a data pipeline to extract clickstream data. Proposed actionable insights, building new KPIs to evaluate the performance of the Mobile App. Designed and Implemented various A/B tests to measure the customer response to new feature releases.3. Marketing analytics : Developed an organizational level dashboard to track key operational metrics to help marketing team design effective acquisition and retention strategies.

• Developed random forest model (XGBoost) to predict the retention probability of first time customers.• Leveraged customer lifetime value predictions and booking preferences to profile 1 M+ customers enabling business to modify current promotional campaign from blanket offers to personalize offers resulting in 16% increase in response for loyalty program.

Stamford, Connecticut, United States

• Preprocessed over 30M records using Python NLP libraries (fuzzy-wuzzy, NLTK). Developed SoftMax Neural Network to predict the source of the distribution leak given the brand and the seller.• Created interactive dashboard in Tableau to visualize the major sources of distribution leak of top 10 sold brands in amazon platform.

Bengaluru Area, India

Masters, Business Analytics And Project Management

Education record