I have an MSJ degree from Northwestern University's Medill School with a specialization in Media Innovation and Content Strategy. Looking for product/associate product management, marketing and business development roles.I’ve had hands-on experience with:- product development- product management for an entertainment media app- product marketing for a finance product for Gen-Zs and millennials- using augmented reality in storytelling- creating an AI product for comments- designing a quarter long content strategy for Oura Rings- UX design and UX writing for an events app- producing documentary packages and podcasts- basics of coding- reporting on arts and cultureMy career spanned 6 years before my recent Career Pivot, and includes working on some pretty cool projects as a copywriter, content writer, scriptwriter and strategist for FCB Kinnect, Mirchi, and more. I've actively worked with some pretty cool entities - the EU Commission, UNESCO, Swarovski, Old Spice, Tiffany and co., Tide and Amazon being some of them.Beyond all that, I'm highly interested in:- building community- sustainability products and tech- enhancing AI know-how and building AI products- entertainment and media- audience research and consumer psychologyNow that you know me more than my mom, how about we connect over a cup of coffee or over here on LinkedIn? :)Calendly: https://calendly.com/goyalaparnaa/30min
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Product Marketer And Content StrategistLoamDubai, Ae
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Product Marketing And Content StrategyLoam Mar 2024 - PresentChicago, Illinois, United States- Strategically created and delivered website content along with design using Figma and WebFlow- Created the go-to-market strategy for the webpage and product- Wrote thought pieces and newsletters on sustainability- Led outreach and editing of podcasts, and designed organic marketing strategy for the podcast- Narrowed the value proposition and product marketing strategy- Helped drive the social media strategy and execution
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Freelance Content StrategistFreelance Apr 2020 - Mar 2024Nagpur, Maharashtra, India- Analyzed client briefs and cracked campaign thought, brand communication based on their requirements or goals- Created content strategies based on research, channel management and creativity- Created brand guidelines, and wrote and scheduled content across multiple platforms for over 20 clients
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Sr. Creative ExecutiveKinnect Oct 2021 - Oct 2022- Was the lead copywriter for brands including Tide, Ariel and Old Spice (P&G India), Oberoi Hotels and Asian Paints- Brainstormed on and designed pitch decks for digital media strategy for brands like Tiffany & Co.- Led and delivered on award-winning digital campaigns for Asian Paints and other brands- Wrote long and short form copies aligned with brand and campaign goals, and for digital media -
CopywriterMirchi Apr 2021 - Nov 2021Nagpur, Maharashtra, India- Created client collaterals in terms of radio ads, and multimedia strategy and content plans based on client goals- Crafted station specific assets including filler content, stories, radio jingles and others -Ideated on-ground activities for the station’s marketing and revenue generation- Contributed with wide-ranging character voice overs for radio and client projects -
Sr. Content ManagerWalnut Folks Pvt Ltd Sep 2020 - Feb 2021Nagpur, Maharashtra, IndiaCreate content for clients and in-house: websites, social media posts, captions, ad copies, blogs, newsletters, press notes, and video scripts. Perform QC for assets created by teammates and external resources. Work with brand managers to create branded content, and participate in pre-sales discussions to understand scope and nature of work. Ideate copy and conceptualize content - both visual and verbal, and recruit, onboard, and orient teammates. -
Sr. Content ManagerConfluencr - Global Influencer Marketing Agency Sep 2020 - Feb 2021Nagpur, Maharashtra, IndiaCurate content for multiple platforms like emails, blogs, social media posts for both in-house purposes, and for clients. Create long-term content plan for the brand. -
Script WriterAdvids Apr 2017 - Mar 2020Pune, Maharashtra, India- Delivered over 325 minutes (approx. $200k worth) of video content- Was the content lead for projects for key accounts and high price realization projects including brands like Swarovski, European Union, Wilhelmsen and Amazon among others - with clients soliciting repeat business and requesting my involvement as project lead and/or writer- Undertook kickoff calls for client onboarding and ensured team engagement with QCs and project management- Was appointed as the head Hindi translator for vernacular deliverables- Collaborated with team heads on enhancing processes and curating solutions to approach specific projects -
Clinical Psychologist InternDr Sudhir Bhave'S Clinic Jan 2016 - Feb 2016Conduct thorough clinical analysis of mental health patients, prepare in-depth case studies, perform standardized diagnosis, and suggest treatment plans.
Aparna Goyal Skills
Aparna Goyal Education Details
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Media Innovation And Content Strategy -
Clinical Psychology -
Clinical Psychology
Frequently Asked Questions about Aparna Goyal
What company does Aparna Goyal work for?
Aparna Goyal works for Loam
What is Aparna Goyal's role at the current company?
Aparna Goyal's current role is Product Marketer and Content Strategist.
What schools did Aparna Goyal attend?
Aparna Goyal attended Northwestern University, Nagpur University, Nagpur University.
What skills is Aparna Goyal known for?
Aparna Goyal has skills like Creative Writing, Creative Management, Online Marketing, Research, Blogging, Advertising, Content Management, Singing, Marketing, Editing, Copywriting, Creative Strategy.
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Aparna Goyal
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Aparna Goyal
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