Aparna Chadha Email & Phone Number

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭Lead-Gen Content Development: I lead the creation of compelling case studies, videos, and marketing collateral that showcase our organization’s value to clients. I develop scalable distribution plans utilizing webinars, email campaigns, and blogs to maximize reach and impact.Website CMS Management: I create captivating content pages for our website, enhancing user engagement and providing a seamless user experience.Digital Marketing Channels: I execute comprehensive strategies across social media, email marketing, and video marketing to amplify our brand reach and drive engagement.Case Studies & Partner Success Stories: I design and execute in-depth case studies highlighting our product features and partner successes, significantly contributing to our lead generation and customer acquisition efforts.𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭Innovative Brand Strategies: I develop and execute innovative brand strategies to establish a strong brand identity, increase brand awareness, and drive loyalty among our target audiences.Market Research & Insights: I conduct thorough market research, competitor analysis, and consumer insights to identify trends and opportunities for brand positioning and differentiation.𝐏𝐚𝐢𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲Comprehensive Paid Marketing: I develop and execute comprehensive paid marketing strategies to acquire and retain users, ensuring alignment with our business goals.Campaign Management: I manage and optimize campaigns on platforms like Google AdWords, consistently achieving key performance indicators (KPIs) and maximizing return on investment (ROI).In my role at Gladwell Academy, I leverage my diverse skill set to lead our marketing efforts with a strategic vision, developing comprehensive marketing plans that align with our business goals and drive our brand forward.

Gurugram, Haryana, India

As a Digital Marketing Specialist at Cornflakes Digital, I played a pivotal role in driving digital marketing efforts for various clients. My responsibilities spanned across social media strategy, account management, content creation, and strategic campaign planning, all aimed at enhancing brand presence and achieving measurable results.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed and executed comprehensive social media strategies to enhance brand presence and engagement.𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Managed multiple diverse client accounts, ensuring satisfaction and delivering measurable results.𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐃𝐞𝐬𝐢𝐠𝐧:Created and designed compelling content tailored to various digital platforms.𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠:Strategized marketing campaigns to align with client objectives and market trends.

India

Delhi, India

In my role as Marketing and Creative Lead, I was responsible for a diverse range of tasks aimed at enhancing the organization's digital presence and engaging with our educational partners. My comprehensive responsibilities included:𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬 𝐟𝐨𝐫 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 & 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:Led the creation of visually compelling and effective marketing materials for WhatsApp and email campaigns, driving engagement and increasing user interaction.𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐝𝐞𝐬𝐢𝐠𝐧 𝐟𝐨𝐫 𝐆𝐮𝐫𝐮𝐬𝐡𝐚𝐥𝐚 𝐖𝐞𝐛𝐬𝐢𝐭𝐞:Designed intuitive and user-friendly interfaces & content for various pages on the Gurushala website (www.gurushala.co/blog), ensuring a seamless user experience.𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Regularly connected with different school and state partners to understand and address the needs of their teachers and students, fostering strong relationships and effective collaboration.𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬:Created comprehensive presentations and hosted training sessions, webinars, and team activities to educate and engage our audience, promoting the effective use of Gurushala's resources.𝐂𝐨𝐮𝐫𝐬𝐞 𝐚𝐧𝐝 𝐌𝐨𝐝𝐮𝐥𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧:Developed educational courses and modules, including videos, creatives, and copywriting, to provide valuable learning materials for our users.𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐜𝐞:Assisted various domains, including technology, compliance, content, teacher support, and partnership, to ensure cohesive and efficient operations across the organization.𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:Managed Gurushala's Instagram and LinkedIn accounts, creating engaging content and assisting in the development of the monthly event calendar to maintain a consistent and active social media presence.

New Delhi, Delhi

𝐂𝐥𝐚𝐬𝐬𝐫𝐨𝐨𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩Led a class of 46 girls in an underprivileged school in Delhi.Mentored over 10 students in projects such as Prayogshala, MUN, and KER.Collaborated with “The Bookworm Society” to establish a library benefiting more than 100 students.Created a mentorship program involving 5+ diverse professionals to provide career-related exposure and skills.Introduced 10 students to Jeff Bezos, CEO of Amazon, where they conversed, flew kites, and participated in an Amazon video.Acknowledged by renowned artist Shishani in an Amsterdam concert for integrating her music into the classroom to enhance socio-emotional learning.𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐢𝐚𝐥 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞: 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐏𝐥𝐚𝐲𝐠𝐫𝐨𝐮𝐧𝐝Founded "Project Playground," a sports initiative providing extracurricular opportunities to children in government schools.Impacted over 10 schools, 30 classrooms, and 100 students.Managed the social media presence for Project Playground, ensuring outreach and community engagement.

Delhi, India

As a researcher at Delhi University, I worked on an innovative project aimed at enhancing social and communication skills in children with learning disabilities through physical education. My role involved direct interaction with the children, data collection, and collaboration with educators and parents to provide comprehensive support.Contributed to an innovative project aimed at enhancing social and communication skills in children with learning disabilities through physical education.Engaged with over 50 disabled children, creating and facilitating extracurricular activities to improve their social skills.Collected and analyzed data on children's behavior in classroom and home settings.Provided detailed reports and actionable insights to teachers, parents, and counselors to support tailored educational strategies.