At Telos Marketing, I partner with small and medium-sized enterprises—especially women's and minority-owned companies—to help them build their digital presence, grow their audience, and scale their operations through tailored content management and social media strategies. This approach yielded significant results for my clients. For instance, I developed and executed a KPI-driven content strategy for one client that aligned perfectly with their business objectives. By targeting specific audiences through lead magnets, a data-driven approach, email marketing, and organic and paid media campaigns, we reached over 15,000 accounts and generated 46,000 impressions. The client achieved a 3% revenue increase within three months. This success demonstrates my ability to align communication strategies with business objectives and deliver measurable results.For more information on services, please visit www.telosmarketing.org

At BD, I spearheaded the implementation of KPI-based change management communication plans and content optimization strategies to align with the ambitious "BD Vision 2025." This involved close collaboration with various business units, regional stakeholders, and cross-functional teams. One of my key accomplishments was overseeing all communications for the digital transformation team. I led stakeholder mapping and content planning/development initiatives, facilitating the seamless adoption of new operational methodologies. Moreover, I focused on training and upskilling marketers while inspiring employees to rally around BD's vision and mission.In this capacity, I introduced standardized and scalable communication workflows, playing a crucial role in evangelizing the reimagined bd.com platform. I emphasized its enhanced data analytics capabilities and successfully drove platform adoption, contributing significantly to BD's digital presence.Additionally, as the product owner of a knowledge site for BD Marketers and external design agency partners, I curated extensive information on global digital standards, digital governance, point solutions, and agile methodologies for omnichannel digital campaigns. The primary goal was to empower BD marketers with cutting-edge tools and marketing techniques, ultimately leading customers down the sales funnel.My tenure at BD reflects a commitment to driving impactful communication strategies that align with organizational objectives, foster digital transformation, and position the company as a leader in the medical technology space. I am passionate about leveraging my skills and experience to contribute to innovative communication practices in dynamic professional environments.

I took on the responsibility of overseeing a comprehensive suite of marketing and communication programs aimed at engaging internal and external stakeholders at VF Corporation. Collaborating closely with cross-functional teams, I played a pivotal role in developing KPI-driven content strategies, leading to notable achievements such as increased web traffic, generation of high-quality leads, and sustained audience growth across digital channels.In this hybrid role, I was instrumental in crafting and implementing communication plans for consumer-focused global technology projects. This involved working in tandem with the CX/UX team to forecast and manage design resources, ensuring seamless support for the delivery of digital products. Additionally, I took charge of procurement and vendor management for the team, contributing to the overall success of our initiatives.As part of my responsibilities, I successfully managed multichannel campaigns and sponsorship events, aligning them with VF's Diversity & Inclusion roadmap to create a broader community impact. This strategic approach supported the rollout of marketing initiatives for our Recruitment and Talent Acquisition teams. The goal was to enhance the reputation and attractiveness of the technology organization both internally and externally, reinforcing VF's position as an industry leader.I am proud of the results achieved during this period and am eager to bring my expertise in strategic communication, cross-functional collaboration, and event management to new opportunities that align with my passion for making a meaningful impact in the technology and diversity and inclusion spaces.

I joined VF Corporation's digital technology organization in 2015 and contributed significantly to its communication landscape. I crafted a comprehensive communications playbook and governance model strategically designed to amplify the reach and impact of our communication endeavors.Throughout my tenure, I orchestrated critical elements of digital, technology, and executive communications. This involved creating leadership and CIO talking points, IT emails, video scripts, project campaigns, newsletters, intranet content, and various other communication assets. My role primarily revolved around planning, developing, and executing B2B and B2C communication and marketing strategies for the Digital Technology organization.In particular, I took the lead in supporting change management programs impacting a workforce of 50,000 associates for global IT projects, such as SAP H4 HANA, Coupa, Microsoft Authenticator, PCI Compliance, Service Now, Zoom, and Slack. I additionally provided valuable counsel and communication support to C-Suite leaders, contributing insights on effective communication strategies and best practices.Furthermore, I played a pivotal role in supporting the Chief Information Security Officer (CISO) and the Information Security team in their communications efforts, with a focus on the annual cybersecurity training program. This multifaceted experience has equipped me with a nuanced understanding of the intersection between technology, communication, and change management.I am enthusiastic about leveraging my communication strategy, change management, and cybersecurity communication expertise to contribute to innovative and impactful initiatives in the digital technology landscape.

I embarked on my freelance journey by delving into the world of human interest stories for the Communications department and Bryan School of Business and Economics at the University of North Carolina, Greensboro. This marked the beginning of a dynamic career that evolved through diverse roles with renowned organizations.Subsequently, I contributed my skills and creativity to projects at Campus Partners, a student loan company, followed by enriching experiences at Apex Analytix, a leading audit company, BB&T Bank, and Encompass Solutions, an ERP company. In these roles, I collaborated closely with cross-functional teams to develop compelling and customer-focused marketing communication assets.My freelance ventures not only honed my writing abilities but also allowed me to navigate diverse industries, contributing to the creation of impactful content that resonates with target audiences.

I started my career at HPCL as an Industrial Relations Officer, leveraging my expertise in industrial laws, labor relations and corporate dynamics. Recognizing my passion for effective communication, I transitioned to Public Relations & Corporate Communications, where I spearheaded integrated brand marketing solutions for the corporate side of the business.In this role, I collaborated closely with agency partners to orchestrate impactful marketing campaigns and corporate films. Simultaneously, I took charge of overseeing the end-to-end process of designing, printing, and distributing internal communication and marketing assets. This encompassed a spectrum of materials, including Annual Reports, newsletters, and HPCL's award-winning monthly news magazine.My time as the Manager of Public Relations & Corporate Communications allowed me to blend strategic thinking with creative execution, contributing to the development and maintenance of HPCL's brand identity.