Aparna Mishra Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Hyderabad, Telangana, India

- Spearheaded content creation efforts for Gemini, leading a team of 21 content writers to craft accurate, SEO-optimized descriptions for various businesses.- Reviewed and edited 100% of content to maintain high-quality standards, ensuring deliverables met Google’s quality benchmarks and supported the accuracy of AI mapping features.- Developed and maintained content guidelines to ensure consistency and relevance, aligning the team’s output with Google’s specific requirements.- Designed and delivered tailored training programs for 16 curators and 5 reviewers, focusing on content accuracy, adherence to guidelines, and the ability to adjust writing style for different POI categories.- Acted as a liaison between the client (Google) and the content team, collaborating with Google’s Program Manager to define content goals, establish deliverables, and negotiate deadlines.

Hyderabad, Telangana, India

- Created and streamlined existing Sales and Marketing processes, drafting detailed content and playbooks for new product releases, targeting MQLs and SQLs, as well as assigning lead scores.- Developed content that supported product marketing initiatives, ensuring messaging was aligned with revenue goals, and clearly communicated HighRadius’s value proposition to CFOs and financial stakeholders.- Provided data-driven insights from CRM (Salesforce, HubSpot, Outreach.io) reports to adjust content strategies, targeting high-impact opportunities in the pipeline and reducing the number of closed-lost deals through optimized content that resonated with decision-makers.- Analyzed revenue data to refine messaging for different ICP, ensuring content was tailored to accelerate the sales cycle from MQL to SQL, improving the close rate to 12% for targeted accounts.- Supported the Account-Based Marketing (ABM) and Experiential Marketing teams by creating content assets that aligned with product release notes, improving engagement and conversion by 11% within key target accounts.- Organized 100+ training sessions for different marketing teams, including virtual and in-person events, ensuring teams had the knowledge and tools to meet their day-to-day KRAs and achieve targets.- Managed the Learning Management System (Skilljar) by regularly uploading training modules and analyzing attendance reports to measure team engagement and learning outcomes.

Hyderabad, Telangana, India

- Conducted in-depth secondary market research to analyze current trends across various industries, including Oil & Gas, Aviation, and Pharmaceuticals.- Interpreted and synthesized complex data sets to extract actionable insights, enabling the creation of accurate and data-driven content for industry reports and publications.- Produced high-quality long-form content based on emerging industry trends, ensuring articles were informative, engaging, and optimized for SEO to drive traffic and enhance the company’s online presence.- Developed comprehensive market reports and whitepapers that provided strategic insights into industry developments, contributing to the company’s thought leadership initiatives.

Hyderabad, Telangana, India

Reviewed and optimized blog posts, academic workbooks, and study notes related to IIT JEE and NEET, ensuring content accuracy, clarity, and SEO optimization to drive increased visibility and engagement.

Delhi, India

Managed social media marketing campaigns, authored agriculture-focused blog content, translated materials from Hindi to English, and effectively communicated with investors to foster relationships and support business growth.

Bhopal Area, India

Assisted in writing and editing news articles for a local newspaper, contributing to content development and ensuring timely publication.

Master Of Arts - Ma, Communication And Media Studies, Persuing

Activities and Societies: A member of the Queer Collective, University of Hyderabad chapter. An active participant in the 'After Dark.

Bachelor'S Degree In Journalism And Mass Communication, Communication, Journalism, And Related Programs

It was a one year degree course for which only graduates in any discipline (and higher degrees) can apply

Bsc, Chemistry, Zoology, Pharmaceutical Chemistry