Aparna Sharma

Aparna Sharma Email and Phone Number

Vice President Product Marketing @ Candescent
Atlanta, GA, US
Aparna Sharma's Location
Atlanta, Georgia, United States, United States
About Aparna Sharma

➥I am a results-driven Marketing Leader with a proven track record of leading global enterprises and SaaS platforms to new heights of success. My expertise lies in conceiving and executing innovative marketing strategies across diverse sectors, including Cyber Security, Fintech, Home Improvement, Financial Services, and Healthcare. With a deep understanding of product marketing, brand development, and sales enablement, I specialize in aligning strategies with long-term business goals.➥My data-driven approach and strategic stakeholder collaboration skills have enabled me to navigate complex landscapes, fostering alignment among key stakeholders and driving cross-functional collaboration. I excel in utilizing data to make precise marketing decisions that result in exceptional campaign outcomes.➥My leadership journey has seen me pioneer and develop product marketing teams, spearhead revenue growth, and achieve remarkable cost-savings through customer-centric campaigns. My ability to guide and mentor teams, along with my commitment to exceeding OKRs, has consistently led to exceptional results and outstanding team performance.➥As a passionate advocate for diversity, equity, and inclusion, I also serve as a board member and chair of the Diversity, Equity, and Inclusion Group at Atlanta Track Club. With an MBA from the Georgia Institute of Technology and a wealth of experience, I am poised to drive transformative growth and innovation for forward-thinking organizations.KEY SKILLS: • Strategic Stakeholder Collaboration• Data-Driven Decision Mastery• Go-to-Market Strategy Expertise• Revenue Generation & Cost-Savings• Cross-Functional Leadership• Product Marketing Innovation• Industry Thought Leadership• Team Mentorship & Development• Market Research & Analysis• Brand Development & Positioning

Aparna Sharma's Current Company Details
Candescent

Candescent

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Vice President Product Marketing
Atlanta, GA, US
Website:
candescent.com
Employees:
1009
Aparna Sharma Work Experience Details
  • Candescent
    Vice President Product Marketing
    Candescent
    Atlanta, Ga, Us
  • Greensky®
    Vice President, Product Marketing
    Greensky®
    Atlanta, Ga, Us
  • Greensky®
    Head Of Product Marketing
    Greensky® Mar 2024 - Present
    Atlanta, Georgia, Us
    GreenSky is under new ownership Sixth Street-led Consortium.https://finance.yahoo.com/news/greensky-announces-completion-acquisition-sixth-110000407.htmlGreenSky, Inc. is a fintech company that provides a platform for over 10,000+ merchants to close business at point of sale to consumers for purchases related to home improvement. As the leader of the GreenSky “go-to-market” ecosystem, I am responsible for driving and leading all Product Marketing activities for the GreenSky business.
  • Goldman Sachs
    Vice President, Platform Solutions | Head Of Product Marketing
    Goldman Sachs Feb 2020 - Mar 2024
    New York, New York, Us
    GreenSky was acquired by Goldman Sachs in 2022.GreenSky, Inc. is a fintech company that provides a platform for over 10,000+ merchants to close business at point of sale to consumers for purchases related to home improvement. As the leader of the GreenSky “go-to-market” ecosystem, I am responsible for driving and leading all Product Marketing activities for the GreenSky business.
  • Changers And Makers
    Senior Director- Marketing & Pr Strategy
    Changers And Makers Jun 2018 - Feb 2020
    I developed and co-managed a marketing and public relations boutique consulting firm specializing in generating growth for B2B and B2C companies. I served a diverse client base, from tech startup operations to well-established global enterprises, providing a comprehensive portfolio of offerings, including media relations, branding, messaging, communications, new product GTM, social media, association marketing, and email campaigns.
  • The Home Depot
    Senior Manager, Omnichannel Marketing
    The Home Depot Aug 2016 - May 2018
    Atlanta, Georgia, Us
    I directed and led the Vertical Marketing team to deliver $50MM in incremental revenue in under 2 years. I strategically guided communications to a robust sales force of 1,500 professionals, providing essential education and support across marketing initiatives. I developed impactful data-informed campaigns, resulting in substantial growth with new and existing business customers. In addition, I led the social media program and content curation, leading to an increase website traffic, elevating lead conversions, bolstering customer engagement, and leaving an improved brand experience.
  • Reasonbox
    Marketing Consultant
    Reasonbox Jan 2014 - Jan 2016
    I launched an entrepreneurial venture, designing the GTM plan and market penetration strategy for 13+ technology startup operations. I developed new approaches that delivered improved results for digital marketing, media relations, business development, M&A, and brand management.
  • Calero
    Vice President Marketing
    Calero Apr 2011 - Jan 2014
    Rochester, Ny, Us
  • Reasonbox
    Marketing & Public Relations Consultant
    Reasonbox Jul 2006 - Mar 2011
  • Secureworks
    Senior Public Relations Manager
    Secureworks Sep 2001 - Jun 2005
    Atlanta, Ga, Us
  • Ibm Internet Security Systems
    Managed Security Services-Partner Program Manager
    Ibm Internet Security Systems Mar 2000 - Jul 2001
    Armonk, New York, Ny, Us

Aparna Sharma Skills

Lead Generation Start Ups Social Media Marketing Marketing Strategy Management Saas Social Media Marketing Strategy Enterprise Software Salesforce.com Corporate Communications Digital Marketing Leadership Strategic Partnerships Product Management Go To Market Strategy Integration Healthcare Sales Business Development Product Marketing Internet Security New Business Development Integrated Marketing Financial Services Client Relations Client Development Salesforce Training Digital Marketing Experience Vertical Marketing Integrated Multi Channel Marketing Public Relations Thought Leadership Customer Relationship Management Sales Process Marketing Management Hospitality Industry Information Technology Business Strategy Microsoft Office Microsoft Powerpoint Microsoft Excel Salesforce Marketing Cloud Salesforce.com Administration Public Speaking Brand Awareness

Aparna Sharma Education Details

  • Georgia Tech Scheller College Of Business
    Georgia Tech Scheller College Of Business
    Master Of Business Administration In Management Of Technology
  • The University Of Tennessee At Chattanooga
    The University Of Tennessee At Chattanooga
    Business Administration And Management

Frequently Asked Questions about Aparna Sharma

What company does Aparna Sharma work for?

Aparna Sharma works for Candescent

What is Aparna Sharma's role at the current company?

Aparna Sharma's current role is Vice President Product Marketing.

What is Aparna Sharma's email address?

Aparna Sharma's email address is ap****@****ply.com

What is Aparna Sharma's direct phone number?

Aparna Sharma's direct phone number is +167850*****

What schools did Aparna Sharma attend?

Aparna Sharma attended Georgia Tech Scheller College Of Business, The University Of Tennessee At Chattanooga.

What are some of Aparna Sharma's interests?

Aparna Sharma has interest in Children, Economic Empowerment, Civil Rights And Social Action, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is Aparna Sharma known for?

Aparna Sharma has skills like Lead Generation, Start Ups, Social Media Marketing, Marketing, Strategy, Management, Saas, Social Media, Marketing Strategy, Enterprise Software, Salesforce.com, Corporate Communications.

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