Aparna Ramesh

Aparna Ramesh Email and Phone Number

Marketing, Event and Community Partnerships @ Rethink the Runway
California, United States
Aparna Ramesh's Location
San Francisco Bay Area, United States, United States
Aparna Ramesh's Contact Details

Aparna Ramesh work email

Aparna Ramesh personal email

About Aparna Ramesh

I've always been someone who has been passionate about creating and working on products that generate social value, while empowering and partnering with customers. I formerly program managed sales enablement, GTM and marketing initiatives for SMBs on Google Ads. Over the past twelve years, I've taken on many roles within the advertising industry. I pivoted from an engineer to marketer in 2012, founded a social media marketing company at 22 and joined Google in 2018 - it's been a journey. Parenting has changed me in deeply profound ways. At this point in my career, I'm looking to move into something more meaningful that will leave the world in a better place than I experienced, for my children. I'm currently exploring a career in climate, and hope to continue un-learning and re-learning with intention.I have a strong affinity for folks who are storytellers, visual & free thinkers, and of course nature-lovers. I’m also very creatively inclined and curious about design/ architecture, indigenous art & culture, early-childhood education, health/ nutrition.

Aparna Ramesh's Current Company Details
Rethink the Runway

Rethink The Runway

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Marketing, Event and Community Partnerships
California, United States
Aparna Ramesh Work Experience Details
  • Rethink The Runway
    Marketing, Event And Community Partnerships
    Rethink The Runway
    California, United States
  • Climatebase
    Climatebase Fellow
    Climatebase Sep 2024 - Present
    San Francisco, Ca, Us
    I'm currently a fellow at ClimateBase, selected as one of the top candidates from over 4,000 applicants. The ClimateBase Fellowship is a 12-week, cohort-based program designed to accelerate careers in climate action.During this time, I'm enhancing my knowledge of climate science, exploring existing solutions, and identifying opportunities for meaningful impact. The fellowship emphasizes skill development through sessions led by experts, discussions led by fellows, and collaborative projects, enabling me to leverage my background in marketing and communications to contribute to effective climate solutions.Interest areas: Nature-based solutions, Energy, Human health/ Food systems, Forestry/ Land use
  • Google
    Product Marketing Manager
    Google Sep 2020 - Mar 2023
    Mountain View, Ca, Us
    - Program managed key sales enablement programs, serving ~3000 SMB salespersons, accounting for $XB+ revenue for 2022 in SMB Ad Sales- Managed partnership with sales training arm of the Global Business Organization, including developing joint initiatives for the year, POCs, launch dates, and metrics for success- Served as communications SME for team, which involved developing comms plans, Google-branded marketing and communications materials, reviewing stakeholder communications, and developing communications plan templatesKey projects:1. Led training experience design and launched alpha & beta versions of skill development program for 70 most senior sellers within XX$ business resulting in ~70% training completion rates, 24% CSAT uplift and X% confidence uplift.2. Built manager coaching strategy and playbook used by 450+ frontline managers within GCS, resulting in both increased time spent coaching (+12%) and quality of coaching (4.1 CSAR and +7% confidence uplift). Integrated into org-wide new manager onboarding program, also predicted to "turbo-change" initiatives like Hiring, Onboarding, and skill development.3. Strategized and developed a niche/ key training program for ~3000 sellers in SMB, in support of org-wide change management strategy resulting in 80% CSAT; +5pp higher than the average training that took place in support of the same effort.
  • Google
    Global Go-To-Market Lead (Google Ads)
    Google May 2018 - Aug 2020
    Mountain View, Ca, Us
    - Led go-to-market strategy targeted at SMB customers (external) as well as frontline sales teams (internal), by developing positioning, messaging and sales collateral including but not limited to marketing narratives, Google Ads product guides for practitioners, pitch decks, etc.- Partnered with stakeholders up to senior leadership levels to influence GTM roadmap; Global Product Leads, Sales, Engineering teams and MarketingKey projects:1. Designed a niche internal tool for the most senior sellers within $70B+ business, to help them quickly create pitch decks based on their customers' marketing objectives. Tool is currently used by XX sellers, saving X hours in their day to day, and improving productivity by X%2. Co-launched ‘Google Ads Tutorials: Readiness’ series for our SMB customers; produced 2 of the videos within the series including writing script, storyboarding, and design, resulting in 400K+ views on the YouTube channel.3. Built a marketing toolkit for the most senior sellers in the business, helping them craft a strong narrative for eCommerce and Lead Generation customers, resulting in ~1K views monthly.
  • Langoor
    Product Marketing Manager At Peoplebrowsr
    Langoor Jun 2015 - May 2017
    Bangalore, Karnataka, In
    - Developed end-to-end product marketing strategy for two of PeopleBrowsr’s products - .KRED and .CEO both of which are professional networking platforms and top level domains.- Build GTM strategy for launch of key engagement features on platforms resulting in ~30% growth of sign-ups on platform and 10% subscription renewals annually- Actively involved in product feature development including UX testing, developing alpha/ beta release-plan, optimizing user flow, website conversion optimization, goal setting, and analytics.- Created product communication strategy by automating email workflows via HubSpot, email marketing, blog posting, social media strategy, community management.
  • Langoor
    Brand Marketing Manager At Oriental Merchants
    Langoor May 2014 - May 2017
    Bangalore, Karnataka, In
    - Managed client account for 3+ years, launching Australia’s first online food hub and asian food/ culture education platform, funded by one of the largest food distributors in ANZ, UK and EU. - Developed comprehensive marketing strategy for annual asian food campaign 3 years in a row, grew site visits to over 300K annually, with site visits increasing 30% month-to-month, increasing newsletter subscribers from 0 to >10K. - Drove in-store footfalls for 10+ products via innovative marketing campaigns such as contests, social media trends, blog posting, email marketing and in-person event marketing.
  • Langoor
    Content Strategy Lead
    Langoor May 2014 - May 2015
    Bangalore, Karnataka, In
    Managed social media presence and content strategy for notable clients; Krispy Kreme donuts India, Acuvue lenses (Johnson & Johnson), Aditya Birla Fashion and Lifestyle.
  • Abhinava Dance Company
    Marketing Coordinator
    Abhinava Dance Company Sep 2015 - Dec 2015
    Co-led a team of 6 people from diverse industry backgrounds to drive VIP sponsorships for one of the largest cultural events in the city, driving >10K in attendance, and securing >$15,000 in sponsorships.
  • Brand Drishti
    Founder, Digital Marketing Consultant
    Brand Drishti Nov 2012 - May 2014
    In
    Founded a social media marketing company, consulting with ~4 clients over 2 years to support them in developing social media presence, content strategy and product rollout, while also managing Brand Drishti’s operations.
  • Ernst And Young
    It Risk Advisory Analyst
    Ernst And Young Jul 2010 - Aug 2011
    London, Gb
    Audited and provided risk assessment reports for clients across retail, e-commerce, IT, pharma, automobile sectors.

Aparna Ramesh Skills

Social Media Marketing Digital Marketing Market Research Strategy E Commerce Business Strategy Marketing Analytics Business Development Social Media Strategy Branding Leadership Advertising Management Team Management Crm Internal Audit Information Technology Seo Great Personality Customer Relationship Management It Risk Advisory Sem Search Engine Optimization Social Media Sas70 Search Engine Marketing Marketing Strategy Microsoft Excel Microsoft Powerpoint Microsoft Office Online Marketing Project Management Product Management Business Analysis Copywriting Event Planning Customer Service Public Speaking Writing Strategic Planning Editing Journalism

Aparna Ramesh Education Details

  • B. M. S. College Of Engineering
    B. M. S. College Of Engineering
    Computer Science Engineering
  • Abu Dhabi Indian School, Uae
    Abu Dhabi Indian School, Uae
    Computer Science

Frequently Asked Questions about Aparna Ramesh

What company does Aparna Ramesh work for?

Aparna Ramesh works for Rethink The Runway

What is Aparna Ramesh's role at the current company?

Aparna Ramesh's current role is Marketing, Event and Community Partnerships.

What is Aparna Ramesh's email address?

Aparna Ramesh's email address is ap****@****ail.com

What schools did Aparna Ramesh attend?

Aparna Ramesh attended B. M. S. College Of Engineering, Abu Dhabi Indian School, Uae.

What are some of Aparna Ramesh's interests?

Aparna Ramesh has interest in Environment, Arts And Culture, Disaster And Humanitarian Relief, Health.

What skills is Aparna Ramesh known for?

Aparna Ramesh has skills like Social Media Marketing, Digital Marketing, Market Research, Strategy, E Commerce, Business Strategy, Marketing, Analytics, Business Development, Social Media Strategy, Branding, Leadership.

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