Aparupa Banerjee Email & Phone Number

Berlin, De

Berlin, Germany

In my current role, I conduct market research to identify and target the right audiences, enhancing campaign effectiveness and boosting customer engagement. I create and update landing pages using Squarespace and WordPress to improve user experience and increase site traffic. I manage Meta ad campaigns, utilizing A/B testing to optimize performance and drive higher conversion rates. My work includes analyzing key performance indicators (KPIs) to identify issues and implement solutions that enhance campaign efficiency. I handle Google Analytics setup and management, configure Google Tag Manager, and integrate tools such as Google Analytics, Meta, and Google Ads for comprehensive data analysis. Additionally, I optimize Meta ad performance through targeted testing and strategies to improve ROI, click-through rates, and overall campaign success.

Berlin, Germany

Responsible for content development across various media channels (radio, OOH, online), collaborating on influencer partnerships, supporting performance marketing activities for Google, Meta, and TikTok, conducting marketing research, and analyzing data to optimize campaigns. Passionate about creative marketing strategies and driving brand success.

Kolkata, West Bengal, India

1. Leveraged effective communication channels such as websites and social media to strategically influence internal and external opinions and behaviors.2. Orchestrated and executed comprehensive public relations campaigns and strategies, demonstrating adept planning and implementation skills.3. Produced detailed reports encompassing valuable recommendations and trend analyses for executive management, facilitating informed decision-making processes.

Kolkata

1. Proactively identified prospects and generated leads, adeptly analyzing their needs, problems, or desires, and effectively communicated how our solutions addressed their pain points.2. Executed comprehensive market analyses and research on competitors, collecting both quantitative and qualitative data from marketing campaigns to inform strategic decision-making processes.3. Functioned as a dedicated consultant during meetings with potential clients, cultivating strong relationships and providing tailored solutions to meet their specific requirements.

Kolkata, West Bengal, India

1. Conducted meticulous research to compile comprehensive lists of potential customers, employing a strategic approach to gather pertinent information.2. Demonstrated exceptional interpersonal skills to manage and resolve customer service issues, employing a diplomatic approach to defuse and address emotionally charged situations.3. Initiated outreach efforts through professional cold calling and emailing techniques, effectively engaging potential customers to introduce and promote products or services.

Msc In Digital Marketing, Marketing

Strategic Marketing Management ( Developed and implemented strategic marketing plans to drive business growth) Digital Marketing.

Certification Course In Data Analytics

Bachelor'S Degree, Geography