20 years of work experience in Marketing, Brand Management, Media Planning and Strategy development in Banking with key expertise across Brand Management, Product Marketing, New Product Development, Customer Engagement Programs,Consumer Insights, Market Research, Media Relations and Corporate Social Responsibility.Specialties: Brand Management, Product Marketing, Advertising, Budget Management, Media Management, Market Research, Direct Marketing, New Product / Proposition Development, Customer Engagement, Database Marketing, CRM, CSR, Public Relations. Supervising marketing managers. Experience across Media Planning & Strategy and Retail & Corporate / Investment Banking