Andrew Payne Email & Phone Number

Los Angeles, CA, US

New York City, NY, US

Expanding scope to lead Product Marketing, CRM + Audience Development for TVE Apps (NBC, The Voice, Telemundo, Bravo, E!)Continue to lead strategy for audience development on Peacock!

New York City, NY, US

Leading strategy and execution of Peacock's owned digital consumer touchpoints across the entire customer lifecycle to increase acquisition and engagement, and to decrease churn.Built and lead a global team of 50 across the following disciplines:- Digital CRM (Email Marketing, Mobile Marketing)- On-Platform Promo- Digital Content Creation- Digital Product.

New York City, NY, US

Led corporate-wide digital audience development function with focus on expanding NBCUniversal's footprint on the top digital and social platforms including YouTube, Snapchat, Facebook and Instagram.Built first product that centralized consumer data, audience behavior across the entire portfolio of monetizable video on distributed social platforms. Used.

New York City, NY, US

Led growth marketing team at NBCUniversal's first Direct-to-Consumer SVOD service. Managed all performance marketing media channels and product marketing functions with a focus on conversion optimization and retention-based CRM. Beat subscriber goals in every single quarter while focusing on:- Paid Performance Media (Paid Social, Paid Search, Programmatic.

Los Angeles, CA, US

Initial hire on Fender's D2C Digital Products Team. Evolved Customer Segmentation and Email Strategy while introducing Performance-based media strategies and eCommerce. - Owned the Email Marketing Channel for Fender Guitars and other supporting brands, developing every aspect of campaigns including creative, design, segmentation, automation and strategy..

Burbank, CA, US

• Ran every aspect of Filmtools eCommerce business from marketing to product to customer service. Total P&L responsibility for an Inc 500 fastest growing business in Los Angeles.
• Oversee overall marketing strategy for several eCommerce sites with a catalog of over 10,000 items and annual sales of over $25 million.
• Successfully Oversaw re-design and replatforming of existing eCommerce Site, streamlining shipping and order processes while improving load time and conversion rates.
• Develop Content for Advertising Campaigns, Product Listings, Email Newsletters, Blog Entries, Social Media and a variety of other marketing sources.
• Manage eCommerce Sites using Wordpress and Magento.
• Oversee a team of employees who work to maintain eCommerce sites and develop marketing materials for traditional online and social media channels. Additionally manage customer service and order management/fulfillment.

• Managed and developed content for an eCommerce store site with hundreds of unique products.
• Developed and managed content for larger sales pages to generate B2B client leads.
• Set up and managed eBay and Amazon stores.
• Managed, Created Content for and Analyzed Email Marketing Campaigns.
• Managed SEO for entire site including on and off-site SEO. Analyzed results with Google Analytics.
• Managed Social Media for Company including Facebook, Twitter and Blogging.

• Hired to build the in-house marketing function at the largest Health and Beauty affiliate network online. Managed a $50M+ performance media budget, 20M+ Email List and built a multi-million dollar marketplace business.
• Ran company's internal performance marketing campaigns with $50M+ in annual spend across all major ad networks and platforms - scaling spend while consistently backing out to profitable CPAs.
• Managed and Developed Content for Over 100 Sales Websites and Landing Pages.
• Served as Sole Manager and Developer for Several Marketplace stores including Amazon, eBay and International sites generating $10M+ in incremental annual revenue.
• Developed and Managed Product Feeds for All Major Comparison Shopping Engines.
• Developed and Implemented SEO Strategies for eCommerce Stores and Lead-Generating Blogs.

Glendale, CA, US

• Managed all Content and Product Listings for TVProGear.com eCommerce Store.
• Served as sole SEO Manager for TVProGear.com, increasing organic traffic every single month during my tenure.
• Developed and Managed B2B Newsletter which significantly increased leads and traffic.
• Managed SEM Campaigns with Complete Authority.
• Wrote and Distributed Press Releases and Success Stories that Increased Site Traffic, Sales and Leads.

• Wrote Content for eBay Listings for an eBay Drop Off Store.
• Optimized Listings for eBay Search Engine.
• Wrote and Edited Company E-Mail Newsletter.

Journalism & Communications, Communication, Journalism, And Related Programs

Bachelor Of Arts, Journalism & Communications