Andrew Payne Email & Phone Number

Los Angeles, Ca, Us

New York City, Ny, Us

Expanding scope to lead Product Marketing, CRM + Audience Development for TVE Apps (NBC, The Voice, Telemundo, Bravo, E!)Continue to lead strategy for audience development on Peacock!

New York City, Ny, Us

Leading strategy and execution of Peacock's owned digital consumer touchpoints across the entire customer lifecycle to increase acquisition and engagement, and to decrease churn.Built and lead a global team of 50 across the following disciplines:- Digital CRM (Email Marketing, Mobile Marketing)- On-Platform Promo- Digital Content Creation- Digital Product Management- SEO and ASO (for Peacock and NBC Sports)- Marketing Operations and Process Improvement- Marketing Technology (for Peacock and SkyShowtime)

New York City, Ny, Us

Led corporate-wide digital audience development function with focus on expanding NBCUniversal's footprint on the top digital and social platforms including YouTube, Snapchat, Facebook and Instagram.Built first product that centralized consumer data, audience behavior across the entire portfolio of monetizable video on distributed social platforms. Used insights from this platform to develop strategies that created tens of millions of incremental views.Responsibilities Included:- Building and Managing NBCUniversal's first company-wide social dashboard of consumer data- Managing Performance Media campaign for Telemundo's first World Cup- Building CRM channels for several brands- Growing new KUWTK YouTube Channel to 2M+ Subscribers- Working with Digital Lab to build new content franchises on Snapchat and YouTube, earning over a billion views- Consulted on strategies and models that led to creation of NBCUniversal's second streaming service: Peacock!

New York City, Ny, Us

Led growth marketing team at NBCUniversal's first Direct-to-Consumer SVOD service. Managed all performance marketing media channels and product marketing functions with a focus on conversion optimization and retention-based CRM. Beat subscriber goals in every single quarter while focusing on:- Paid Performance Media (Paid Social, Paid Search, Programmatic, Audio, etc.)- Media Campaign Planning for 30+ Original series launches across digital and OOH channels- Product Marketing building referral program and optimizing conversion funnel- Digital CRM with a focus on driving retention through Mobile and In-Product Channels- On-Device Editorial and Paid Campaign Planning with all major platforms (Roku, Amazon, etc.)- Customer Segmentation and Audience Planning for CRM and Media (via MixPanel)

Los Angeles, Ca, Us

Initial hire on Fender's D2C Digital Products Team. Evolved Customer Segmentation and Email Strategy while introducing Performance-based media strategies and eCommerce. - Owned the Email Marketing Channel for Fender Guitars and other supporting brands, developing every aspect of campaigns including creative, design, segmentation, automation and strategy.- Served as the leader for all owned digital media for New Product Launch campaigns developing layout and design of assets plus leading digital operations to ensure all campaign assets are delivered accurately, on time and trafficked through appropriate channels such as paid media, social, email and owned web.- Served as a leader on digital concepting team, developing digital campaign strategies for product launches, engagement growth and user acquisition. This included content for social media, email and web channels.- Responsible for digital customer acquisition focusing on eCommerce and Email List Growth on both paid and organic channels - Tripling list size and growing eCommerce revenue every quarter- Worked closely with eCommerce team to help merchandise the site and curate campaign pages. Develop and execute growth, optimization and retention strategies built around Email, Marketing Automation, SEO and funnel improvements.- Worked with digital product team to build and evolve the marketing technology stack, implementing Segment as first company-wide CDP

Burbank, Ca, Us

Ran every aspect of Filmtools eCommerce business from marketing to product to customer service. Total P&L responsibility for an Inc 500 fastest growing business in Los Angeles.• Oversee overall marketing strategy for several eCommerce sites with a catalog of over 10,000 items and annual sales of over $25 million.• Successfully Oversaw re-design and replatforming of existing eCommerce Site, streamlining shipping and order processes while improving load time and conversion rates.• Develop Content for Advertising Campaigns, Product Listings, Email Newsletters, Blog Entries, Social Media and a variety of other marketing sources.• Manage eCommerce Sites using Wordpress and Magento.• Oversee a team of employees who work to maintain eCommerce sites and develop marketing materials for traditional online and social media channels. Additionally manage customer service and order management/fulfillment teams.• Responsible for overall SEO Strategy for several websites, with a marked increase in organic traffic in my tenure.• Sole lead on all Adwords Campaigns, developing an 11:1 ROI during my tenure.• Implement and Manage additional marketing strategies including retargeting, channel marketing and off-site content.

• Managed and developed content for an eCommerce store site with hundreds of unique products.• Developed and managed content for larger sales pages to generate B2B client leads.• Set up and managed eBay and Amazon stores.• Managed, Created Content for and Analyzed Email Marketing Campaigns.• Managed SEO for entire site including on and off-site SEO. Analyzed results with Google Analytics.• Managed Social Media for Company including Facebook, Twitter and Blogging.

Hired to build the in-house marketing function at the largest Health and Beauty affiliate network online. Managed a $50M+ performance media budget, 20M+ Email List and built a multi-million dollar marketplace business with P&L Responsibility.• Ran company's internal performance marketing campaigns with $50M+ in annual spend across all major ad networks and platforms - scaling spend while consistently backing out to profitable CPAs.• Managed and Developed Content for Over 100 Sales Websites and Landing Pages.• Served as Sole Manager and Developer for Several Marketplace stores including Amazon, eBay and International sites generating $10M+ in incremental annual revenue.• Developed and Managed Product Feeds for All Major Comparison Shopping Engines.• Developed and Implemented SEO Strategies for eCommerce Stores and Lead-Generating Blogs.• Advised and Managed Affiliate Marketers on Marketing Strategies including Content Development and SEO.• Managed Million-Send Email Marketing Campaigns, developing all content for those campaigns and analyzing ROI and A/B Testing through internal tracking system.• Managed, Designed Landing Pages, Created Banners and Oversaw all Aspects of Large Media Buy Campaigns with spends and traffic in the millions. In addition to creative, analyzed metrics and produced ROI reports for all campaigns.• Sole Copywriter for all Company’s Material.

Glendale, Ca, Us

• Managed all Content and Product Listings for TVProGear.com eCommerce Store.• Served as sole SEO Manager for TVProGear.com, increasing organic traffic every single month during my tenure.• Developed and Managed B2B Newsletter which significantly increased leads and traffic.• Managed SEM Campaigns with Complete Authority.• Wrote and Distributed Press Releases and Success Stories that Increased Site Traffic, Sales and Leads.

• Wrote Content for eBay Listings for an eBay Drop Off Store.• Optimized Listings for eBay Search Engine.• Wrote and Edited Company E-Mail Newsletter.

Journalism & Communications, Communication, Journalism, And Related Programs

Bachelor Of Arts, Journalism & Communications