• Develop strategies across email, SMS push notifications, in-app content, and performance media that support 1P acquisition and retention goals.• Lead a team responsible for executing CRM campaigns that support national product messages, market tests, and key lifecycle journeys; Foster a culture of passion, curiosity, and tenacity.• Lead the implementation of new capabilities (e.g., personalization, ML/AI) within CRM program.• Partner with the IT/Digital Product team to evaluate and optimize back-end Martech stack to support key Marketing use cases.• Lead strategy for the day-to-day implementation of the loyalty program and oversee the evolution of the program to support the needs of the business.• Build strategy to enhance CLTV over time through targeted communications and offers aimed at increasing AOV & frequency of digital guests.

• Lead implementation and analysis of performance media strategy and reporting dashboards.• Lead day to day communication with performance agency media and creative leads to implement cross-functional strategy in media.• Drive test and learn strategy to refine targeting strategies and develop optimized assets to drive app downloads and online transactions.• Work with cross-functional teams to align on driving digital results, including online sales, acquisition, and app download efforts.• Own overarching CRM strategy and leverage CRM capabilities within paid media plans and test and expand 1st party strategies.• Oversee process for creative development, segmentation, and QA for email consumer database.• Work with Digital team to coordinate offers and find breakthrough opportunities to provide value and loyalty to our closest customers.• Maintain working knowledge of national digital strategy and tactical plans while leading national search efforts.• Understand key partnerships, targeting strategies, and KPIs to identify areas of opportunity to implement CRM and Performance marketing learnings across promotional plans for search, social, OLV, audio, and display.• Work with agency leads to understand measurement impact across digital workstreams.

• Develop direct marketing campaigns to meet defined KPIs.• Build effective automation journeys within the CRM that reduce churn, increase first-time and repeat purchases, drive event rental leads, and improve on-site customer experience.• Assist with developing requirements, user stories, and to-be process flows to support the design and development of new CRM solutions.• Lead ongoing analysis of the facility mobile app, and implement changes to improve UX, drive adoption and retention, and improve customer satisfaction.• Own end-to-end project work ow for all email, SMS, push and in-app communications, managing production and execution, and analyzing performance data to optimize strategy.• Partner with cross-functional teams to develop content and graphics.• Continually evaluate customer segments and execute A/B testing to improve performance.• Manage digital marketing spend and maintain department forecasts.

• Manage client trade show programs through exhibit design, project tracking, and estimate evaluation.• Manage all internal marketing efforts, including website, social media, email campaigns, web banners, and direct mail. • Participate in evaluation/improvement of current workflows and acquisition of new clientele.

• Implement strategic plans for the corporate and e-commerce website and review/update to ensure content is up to date, accurate, functioning, and interactive based on the daily business. • Update all social media sites with relevant and engaging content while creating and managing all contests, prizes, distribution, and contest statistics. Occasionally responsible for writing copy. • Collaborate with the interactive agency to design, develop, and implement email campaigns to support customer lifecycle(s) and promote company products and events.-4) Collaborate with the interactive agency to produce graphic banners and other graphic content for the corporate and mini-sites to promote brand, events, and products.• Collaborate with the traditional agency to design, develop, and implement direct marketing efforts including direct mail, bill inserts, and messages, and on-hold messages. Coordinates these efforts with vendors and internal systems to ensure their cohesion with marketing plans.• Monitor and evaluate key performance indicators, along with website, e-commerce, and social analytics to determine trends, the effectiveness of promotions, and to enhance functionality and user experience. • Effectively utilize budget and other Marketing and Advertising channels to drive e-commerce.• Provide management with valuable input and direction in the area of digital strategy to align with marketing and sales goals.• Provide Public Relations support.

• Receive, process and review all vendor and department invoices and expenses; record all invoices into the departmental tracking system.• Reconcile all account details and AVB reports for accuracy; collaborate with department stakeholders and Accounting to resolve any discrepancies in billed work and/or billing issues.• Create and send department invoices to appropriate OEM (Official Equipment Manufacturers) for promotional and training related initiatives.• Create, maintain and update all paid and trade vendor files including NDAs, contracts, legal files, and other pertinent documentation.• Compile and maintain a database of all company-owned trademarks, logos, graphics, and other marketing assets.• Collaborate with stakeholders to update and maintain the Marketing & Sales Support Operations Manual.• Assist in the research and compilation of competitor information including device pricing, plans, and advertisements for review.• Compile and communicate customer survey information into appropriate tracking mechanisms for evaluation by Marketing, Product, and Sales.