Anthony Bottan Email & Phone Number

Melville, New York, United States

Melville, New York, United States

• Spearheaded strategy, development and content creation for portfolio of over 100 newsletters, leading to triple-digit percent growth in subscriptions, ad revenue, engagement and subscriber retention over the last two.
• Collaborated with directors from editorial, advertising, marketing and UX to launch new products based on user feedback, helping optimize deliverability and increase ad sponsorships
• A/B tested theories based on KPIs, leading to increased paywall stops/conversions for non-subscribers, higher subscriber CTO and new email acquisition strategies

• Developed new CMS integrated with Slack, trained newsroom in digital/SEO best practices
• Developed newsroom’s first universal budgeting tool
• Lead project manager on company’s first smart speaker product
• Digital project manager on award-winning investigative series, LI Divided; led design of user experience on digital platforms.

Melville, NY

• Directed web team during breaking news, including curation of mobile apps, site and newsletters
• Oversaw web producers and interns as well as planning, production and promotion of content

Melville, NY

• Ran the homepage and all subsections of Newsday.com and its mobile platforms
• Used metrics to inform programming decisions and help improve projects
• Managed story flow and presentation of Newsday.com's homepage
• Wrote sharp, compelling headlines, and story and photo captions
• Compiled, analyzed monthly metrics reports using Cheetah, Omniture and Urban Airship for department’s newsletter, email and mobile alerts’ traffic
• Built databases with Listbuilder; used Wordpress to visualize story data for special web projects

Queens, NY

• Focused instruction on digital best practices, understanding social media and distributed publishing, as well as multimedia production across platforms designed to engage readers

New York, NY

• Served as temporary editor-in-chief to oversee transition to new digital workflows and training of existing staff in digital and breaking news best practices at subsidiary of Newsday Media Group
• Assigned and edited stories, projects and oversaw production for entire web department
• Tracked weekly site metrics, identified trends to help produce unique AMNY.com content

Rockville Centre, NY

• Managed editorial calendar and directed coverage of more than 20 full- and part-time reporters to support aggressive local content strategy
• Oversaw social media strategy across five official accounts to ensure 24-hour presence and engagement with social media audience
• Wrote 8.5 stories per day, leading the Rockville Centre Patch to become one of the top 5 Patch sites on Long Island

Garden City, NY

-Reported on local government, education, high school sports and crime for five Nassau County villages

Cut highlights and wrote anchor scripts

Master'S Degree, Print And Multimedia Journalism, 3.9/4.0

Activities and Societies: Disc jockey at Emerson's 88.9 WERS, producer for school's WEBN news program

Bachelor Of Science (Bs), Journalism