Anthony Bottan Email & Phone Number

Melville, New York, United States

Melville, New York, United States

• Spearheaded strategy, development and content creation for portfolio of over 100 newsletters, leading to triple-digit percent growth in subscriptions, ad revenue, engagement and subscriber retention over the last two years• Collaborated with directors from editorial, advertising, marketing and UX to launch new products based on user feedback, helping optimize deliverability and increase ad sponsorships• A/B tested theories based on KPIs, leading to increased paywall stops/conversions for non-subscribers, higher subscriber CTO and new email acquisition strategies

• Developed new CMS integrated with Slack, trained newsroom in digital/SEO best practices• Developed newsroom’s first universal budgeting tool• Lead project manager on company’s first smart speaker product• Digital project manager on award-winning investigative series, LI Divided; led design of user experience on digital platforms.

Melville, Ny

• Directed web team during breaking news, including curation of mobile apps, site and newsletters• Oversaw web producers and interns as well as planning, production and promotion of content

Melville, Ny

• Ran the homepage and all subsections of Newsday.com and its mobile platforms• Used metrics to inform programming decisions and help improve projects• Managed story flow and presentation of Newsday.com's homepage• Wrote sharp, compelling headlines, and story and photo captions• Compiled, analyzed monthly metrics reports using Cheetah, Omniture and Urban Airship for department’s newsletter, email and mobile alerts’ traffic • Built databases with Listbuilder; used Wordpress to visualize story data for special web projects • Coordinated coverage during breaking news

Queens, Ny

● Focused instruction on digital best practices, understanding social media and distributed publishing, as well as multimedia production across platforms designed to engage readers

New York, Ny

● Served as temporary editor-in-chief to oversee transition to new digital workflows and training of existing staff in digital and breaking news best practices at subsidiary of Newsday Media Group● Assigned and edited stories, projects and oversaw production for entire web department ● Tracked weekly site metrics, identified trends to help produce unique AMNY.com content

Rockville Centre, Ny

● Managed editorial calendar and directed coverage of more than 20 full- and part-time reporters to support aggressive local content strategy● Oversaw social media strategy across five official accounts to ensure 24-hour presence and engagement with social media audience● Wrote 8.5 stories per day, leading the Rockville Centre Patch to become one of the top 5 Patch sites on Long Island

Garden City, Ny

-Reported on local government, education, high school sports and crime for five Nassau County villages

Cut highlights and wrote anchor scripts

Master'S Degree, Print And Multimedia Journalism, 3.9/4.0

Activities and Societies: Disc jockey at Emerson's 88.9 WERS, producer for school's WEBN news program

Bachelor Of Science (Bs), Journalism