Andrew Craig Email & Phone Number

United States

Austin

Boat rentals of all kinds, all around the world. Work on brand messaging, campaign development, integrated marketing strategy, content design, SEO content, email marketing, creative production, copywriting, and more

New York

Story development and writing for Ralph Lauren's editorial properties: RL MAG, Polo Gazette, The Polo App, etc.

New York

Responsible for turning Ralph Lauren's 50-year legacy and new collections into compelling multi-platform content: editorially-driven shopping features, digital magazine stories, app articles and experiences, landing page copy, social posts for @ralphlauren (12m+ followers), global advertising copy, in-depth product descriptions, and video scriptsOwn the creative direction and copy for Ralph Lauren emails, sent to an audience of 2.7mCreate editorially-driven shopping experiences for new collections, with proven results:⁃ 61% increase in page visits- 41% increase in demand participation- 57% increase in revenue per visitor-31% increase in average order valueWrite articles for RL Mag covering the design nuances, special moments, larger-than-life personalities, and other stories from the far-reaching world of Ralph LaurenLaunched and contributed content to The Polo App which quickly achieved exceptional user engagement, media coverage, and product salesBrands & departments covered: Men's Polo, Purple Label, RRL, Sports, Fragrance, Watches & Fine Jewelry, Eyewear, Stores, Create Your Own

Creative work for brands and publications. Brand development, content strategy, written articles, shopping guides, news stories, social posts, product copy, etc.

New York

Built a brand voice and editorial identity from scratch as employee #4 and editorial lead of a high-growth subscription box startup. Grew the editorial department by hiring and managing two staff copywriters, one editorial intern, and 20+ freelance copy and content writersBuilt and scaled a successful content strategy via a digital magazine, The Post, with high user engagement, a dispersive experience across the Bespoke Post user journey, and a 200% correlation to store and subscription purchases, then expanded to new experimental formats:⁃ A seasonal printed magazine with a circulation of 10,000⁃ Printed cards inside each subscription box with product-specific content⁃ Shoppable "micro-content" within the Bespoke Post digital storeWrote and maintained an editorial style guide to codify the Bespoke Post brand voice, copy standards, content strategy, and overall editorial identityWrote, edited, and directed every piece of brand copy, big and small: national print advertising campaigns, site flow, product descriptions, UX interactions, email marketing, social channels, seasonal catalogues, etc.

New York

Positions across the Digital, Print Editorial, and Fashion departments. Helped research, write, edit, and publish content on GQ.com. Assigned, edited, and published digital articles from writers. Researched, transcribed, and assisted with print magazine features. Pitched and wrote articles covering style, design, and shopping