Andrew C. Email & Phone Number

Lehi, Utah, Us

Head of SEO & online content for Search and LLM (AI) discovery. In my first year as the organic marketing channel owner at Weave, we improved our non-branded traffic by 158% while making our content more targeted for our verticals and increasing organically-sourced leads, all while reducing the channel's cost-per-acquisition.• Build up our content team to establish a regular cadence of authoritative, targeted content that provided value to our readers.• Instigate content research based on keyword research, market trends, and interdepartmental brainstorming with stakeholders.• Develop, execute, and communicate strategy to grow the organic channel at each step of the customer journey across the marketing team.• Consult and collaborate with key stakeholders to create great product launches, site updates, CRO tests, partnerships, and YouTube channels that are discoverable by users.• Build reports that inform senior leaders on the performance of the organic channel, (with indicators that map out the customer journey from the first discovery to booking) that fuels our adapting strategy.• Manage relationships with contractors and agencies to align efforts toward our organizational goals.

Lehi, Utah, Us

Owned technical maintenance, content optimization, and weekly reporting of all SEO efforts on the site. Regularly collaborate with content marketing, product, development, and outside agency consultants to align growth efforts.Executed organic marketing strategy by:• Leveraging analytics and ROI to target the most effective opportunities• Optimizing web content for targeted traffic• Establishing reporting processes to ensure transparency across departments

South Jordan, Utah, Us

Developed SaaS SEO strategies for new and existing products in both B2B & B2C; maintained technical site health and performance; assisted content creation with content ideation, scoping, and optimization; and built backlinks through a variety of outreach methods.Supported our Organic B2B international strategy by:• Conducting keyword research to identify our most relevant topics• Developing a content ideation process to generate high-value content• Scoping out content topics and creating outlines for each piece of content• Using my technical web expertise to optimize our website for search engines• Building relationships with other websites to earn backlinks to our website• Implementing SEO recommendations and tracking their results• Planning and executing our content marketing strategy

Lehi, Utah, Us

Developed and executed organic marketing channels for clients, including:• Content ideation and optimization• Premium link-building through valuable content and partnerships• Increased website traffic by 20% by developing and executing a content marketing strategy

Lehi, Utah, Us

Provided SEO expertise and recommendations based on organic-based goals and contract deliverables. Included working with 15-20 unique clients at any given time ranging from small, local businesses to worldwide corporations. Strategies and deliverables ranged from (but are not limited to):• Keyword Research and Content Ideation • Technical Site Audit and Log File Analysis• Link Building and Acquisition (External and Internal)

Lehi, Utah, Us

Fulfilled a variety of search engine optimization (SEO) needs for 18 clients including site auditing, keyword research, backlink acquisition, on-page optimization, and conversion rate optimization (CRO). Also assisted content marketing and PPC advertising efforts.• Developed SEO techniques that drive results for clients' websites• Used keyword research and semantic analysis to increase traffic to client sites• Created competitive analysis reports to determine areas of improvement for web assets• Assisted content marketing efforts by outlining on-page optimizations for development

Provo, Utah, Us

Developed and implemented a variety of digital marketing strategies, including graphic design, branding, SEO, PPC advertising, and content marketing. Led SEO effort that doubled client’s organic traffic year-over-year.

Managed a marketing team and met with General Managers to discuss marketing needs, such as graphic design, photography, videography, web development, and social media. In addition to management, I also planned, created, and prepared marketing materials personally to assist in meeting deadlines. • Used Adobe Creative Suite and Microsoft Sharepoint on a daily basis.• Regularly emailed, called, and met with clients.• Fulfilled print and digital marketing development.

Part of a marketing team for BYU Dining Services. Received design assignments that included print and digital marketing needs. • Used Adobe Creative Suite daily• Regularly received feedback for designs and made speedy changes• Designs were viewed by thousands each day at each location and online

Master Of Business Administration - Mba

Bachelor Of Arts - Ba, Communications: Public Relations