Alexandra Pedronno Email & Phone Number

Paris, Île-de-France, France

• MISSIONS GENERALES:
• Assurer l’intégration et l’application de la vision et des valeurs Marketing de Paris 2024 sur l’ensemble du programme Hospitalités Officielles des Jeux Olympiques et Paralympiques de Paris 2024.
• Contribuer au rayonnement international du programme Hospitalités de Paris 2024 à travers l’élaboration d’un plan de communication 360° multi canaux par typologie de clients (Stakeholders, B2B, B2C) en collaboration.
• Participer à la construction d’un parcours clients complet, en lien avec les services Billetterie, Digital et Expérience Spectateurs et en transversalité avec le Fournisseur Officiel Hospitalités de Paris 2024.
• Prise de double périmètre Billetterie/Hospitalités Paris 2024 Marketing Communication (lié à un congé maternité) avec lancement des ventes Packs, campagne de communication et lancement ventes Billets à l’unité et.
• Continuité des missions générales

Val d'Europe, France

• Definition of marketing strategies for international scope (China, Middle East, Nordics, Eastern Europe, Russia…) in order to promote Disneyland Paris
• Launch of B2C campaigns and B2B trade campaigns (market analysis, core target, offer & message, media touchpoints, PR / Promo synergy…)
• Coordination of international Social Media approach (web, FB, WeChat, Weibo)
• Budget & Business results monitoring
• Management of 3 marketing representatives

Paris Area, France

• Definition of annual strategies and marketing plans by area / country following by operational implementation of marketing actions with local partners and agencies (TV Plans, Display-Billboards, Radio, PR and Digital /.
• Management & monitoring marketing budgets for different world areas (from € 10,000 to € 500,000)
• Market analysis with panels and competition positioning for Lebanon, Saudi Arabia, Algeria, Asia.
• Project management including for example Ketchup launch (+ 400 tons and € 385,000)
• Creation process and deployment of new international graphic charter on more than 130 references in oils and sauces category

• Product development and sales support
• Implementation of trade marketing activations
• Participation in media campaigns for different countries, for example Sauces launching campaign in Morocco in 2013 (TV, display/billboards, trade activation)

Nantes Area, France

• Creation of brandbook and sales leaflets
• Event Management and implementation as trade fairs
• Orders taking and follow-up, commercial prospection

Master'S Degree, Marketing/Communication And International Strategy

Activities and Societies: Bureau des Sports - Pôles Football féminin et Natation

Exchange Program - Mba