- Lead shopper marketing strategy across FC & EC to ensure omni-channel plan development is driven by shopper-led insight. - Deliver tailored shopper activations in ANZ across instore/online within electrical retailers and have developed clear brand standards to ensure a consistent experience across retailer ATL. - Foster strong collaborative cross-functional relationships both internally & externally to deliver data-driven, optimized shopper plans using retailer segmentation, market… Show more - Lead shopper marketing strategy across FC & EC to ensure omni-channel plan development is driven by shopper-led insight. - Deliver tailored shopper activations in ANZ across instore/online within electrical retailers and have developed clear brand standards to ensure a consistent experience across retailer ATL. - Foster strong collaborative cross-functional relationships both internally & externally to deliver data-driven, optimized shopper plans using retailer segmentation, market and research data. - Manage online data and content syndication agency cross-category for ANZ to drive a seamless online experience across key retailers. Show less

- Developed 5-year ANZ Beauty vision and strategy – opportunity sizing, audience mapping and ranging hierarchy. - Managed double-digit media and brand budget to nurture core range and drive growth through NPD. - Pioneered research-led product claim change to drive a more benefit led consumer approach, resulting in increased CTR, lower CPC and higher appeal vs. previous creative. - 2 direct reports.

- Developed 5-year ANZ strategy to kick-start the shift from seasonal to always on purification including efficient media planning and SKU rationalization to deliver profit growth through increased ASP and focused media whilst balancing a reduced budget. - Led 2020 annual planning process and integrated business planning including range plans, budget allocations, forecasting and distribution. - Launched Dyson’s first personal purifier across ANZ supported by full-funnel media… Show more - Developed 5-year ANZ strategy to kick-start the shift from seasonal to always on purification including efficient media planning and SKU rationalization to deliver profit growth through increased ASP and focused media whilst balancing a reduced budget. - Led 2020 annual planning process and integrated business planning including range plans, budget allocations, forecasting and distribution. - Launched Dyson’s first personal purifier across ANZ supported by full-funnel media support. - 1 direct report. Show less

- Launched NPD core SKU and Dyson’s first exclusive online SKU in ANZ supported by full-funnel media support, managing a double-digit media budget. Strong collaboration with sales, finance, service, field & media partners. - 2 direct reports.

- Developed full-funnel go-to-market plans for total category across cord-free and full size managing the media planning and PR agency relationships and end-to-end customer journey. - Collaboratively led the cross-functional team to deliver NPD launch plans on time and within budget.

- Developed deeper understanding and appreciation of cultural/economic views, whilst exploring 30 countries & ticking off bucket list experiences. - Successfully summited Mount Kilimanjaro, Tanzania (5895m).

- Successfully delivered a fully integrated global brand campaign including online & offline activation, merchandising guidelines, a 12-episode TV series and a 3D movie (Unilever first). - Demonstrated project leadership in managing a cross-functional team of 10 people across multiple geographies to deliver a large scale innovation project, on time and in line with key KPIs. - Developed a robust Market Development and best practice toolkit for launching the Paddle Pop entertainment… Show more - Successfully delivered a fully integrated global brand campaign including online & offline activation, merchandising guidelines, a 12-episode TV series and a 3D movie (Unilever first). - Demonstrated project leadership in managing a cross-functional team of 10 people across multiple geographies to deliver a large scale innovation project, on time and in line with key KPIs. - Developed a robust Market Development and best practice toolkit for launching the Paddle Pop entertainment model globally, including a full market and portfolio analysis of two markets for rollout. - Provided guidance and training to help countries rationalize product ranges and develop roadmaps designed to win share and deliver profitable innovation across a 3-5 year horizon. Show less

- Managed turnover, sales and trade spend against agreed targets and recommended corrective gap-filling actions as required across Deodorants, Hair and Gifting portfolios. - Success in launching NPD with incremental and optimal shelf space. - Built and maintained customer relationships with buying teams to drive business growth and optimise promotional plans.

Implemented data-influenced growth opportunities through category reviews for Lipton Ice Tea (LIT) across OOH channel. Launched LIT Raspberry & Green Tea range into the OOH channel, ensuring operational efficiency across product, price, promotion and activation.

Managed territory of 23 grocery stores. Sales data analysis, forecasting and business reporting.