My journey started with Marketing and Sales strategy, where I used data to understand customer needs and behaviors, while learning a great deal from the operations of sales teams.Moved into process redesign and market expansion, leading projects in engineering infrastructure across Brazil. Grew into new roles exploring market opportunities, working with product teams, and managing stakeholder relationships for the implementation of new business models. Experienced first hand international entrepreneurship.Currently, in Norway, at the Commercialization and Innovation department of University of South-Eastern Norway, combining systems engineering and tech innovation expertise to develop strategies for external collaboration and entrepreneurship growth.Focus area: • International Market development• Innovation strategy• Change Management• Systems Engineering & Human-centered designAcademic background: Business, Market Intelligence, and Systems EngineeringResearched on: Marketing and Sales Strategy; Customer Behavior and Crisis Management; Technology Transformation and Change Management; Digital Maturity; Sustainable Transportation; Business Models.Areas of interest (generally "nerdy" about): Systems Thinking & Systems Engineering; Renewables & ESG; Behavioral Science (Focus on Change dynamics and Resistance); Project Management; Neuromarketing; Organizational Culture & Human-Centered Design; Entrepreneurship. Ps. Working at a university helps me stay up to date on exciting trends and innovation 😊