Alexander Permison Email & Phone Number

● Managed Google & Bing advertising for national clients, with annual budgets ranging from $1 million to $2.5 million● Performed weekly detailed analysis, including finding new high-volume keywords, developing new audiences, analyzing search terms, etc. ● Authored ad copy and developed strategy plans catered to the client’s budget and needs● Created and developed internal process documents to drive efficiency and minimalize errors on client work● Utilized AI to streamline processes and further increase efficiency

● Managed a $400k ARR book of business spanning Enterprise and Mid-Market clients where I led regular meetings, delivered quality insights and demonstrated the value of their subscription● Promoted upsell opportunities when possible to grow NRR● Trained clients on how to use the Adthena platform and get the most value out of it● Collaborated with customer team on complex client projects for learning and efficiency purposes● Optimized internal document tracking, allowing key documents to be found easier

• Managed digital advertising programs for national/international clients, with annual budgets ranging from $600k to $3 million.• Implemented marketing strategy and campaigns to expand client’s digital presence, emphasizing Google, Facebook, and Apple Search Ads, driving product revenue growth• Main point of contact for clients, meeting weekly with frequent email updates• Executed daily optimizations, making accounts as cost effective as possible• Performed timely performance analysis, keeping my team apprised of results • Authored ad copy and offered creative suggestions to clients

• Combed the beta app for bugs and other issues using Qase and Clubhouse• Thoroughly tested each new version, identifying improvements to user experience and functionality• Evaluated physical implementation of wristband/app in parking lots• Drafted TraKid’s website landing page for potential users

Elon University

• Transformed Elon University’s esports program from a small club to a league via word-of-mouth recruitment, organization days, events, and advertising • Negotiated with Elon University resulting in the grant of a full Esports room for the club with 13 PCs and two TVs for student/club use• Managed teams competing in Tespa and Collegiate R6, Collegiate RL, PlayVS, and FACEIT Leagues. Scheduled friendlies against other universities

• Set up new computer labs around Elon’s campus• Assemble new computers for student use,• Assisted faculty and staff with various technological issues such as explaining how to use a certain program, or setting up their new computer/workstation