Alexander Permison Email & Phone Number

• Managed Google & Bing advertising for national clients, with annual budgets ranging from $1 million to $2.5 million
• Performed weekly detailed analysis, including finding new high-volume keywords, developing new audiences, analyzing search terms, etc.
• Authored ad copy and developed strategy plans catered to the client’s budget and needs
• Created and developed internal process documents to drive efficiency and minimalize errors on client work
• Utilized AI to streamline processes and further increase efficiency

• Managed a $400k ARR book of business spanning Enterprise and Mid-Market clients where I led regular meetings, delivered quality insights and demonstrated the value of their subscription
• Promoted upsell opportunities when possible to grow NRR
• Trained clients on how to use the Adthena platform and get the most value out of it
• Collaborated with customer team on complex client projects for learning and efficiency purposes
• Optimized internal document tracking, allowing key documents to be found easier

• Managed digital advertising programs for national/international clients, with annual budgets ranging from $600k to $3 million.
• Implemented marketing strategy and campaigns to expand client’s digital presence, emphasizing Google, Facebook, and Apple Search Ads, driving product revenue growth
• Main point of contact for clients, meeting weekly with frequent email updates
• Executed daily optimizations, making accounts as cost effective as possible
• Performed timely performance analysis, keeping my team apprised of results
• Authored ad copy and offered creative suggestions to clients

• Combed the beta app for bugs and other issues using Qase and Clubhouse
• Thoroughly tested each new version, identifying improvements to user experience and functionality
• Evaluated physical implementation of wristband/app in parking lots
• Drafted TraKid’s website landing page for potential users

Elon University

• Transformed Elon University’s esports program from a small club to a league via word-of-mouth recruitment, organization days, events, and advertising
• Negotiated with Elon University resulting in the grant of a full Esports room for the club with 13 PCs and two TVs for student/club use
• Managed teams competing in Tespa and Collegiate R6, Collegiate RL, PlayVS, and FACEIT Leagues. Scheduled friendlies against other universities

• Set up new computer labs around Elon’s campus
• Assemble new computers for student use,
• Assisted faculty and staff with various technological issues such as explaining how to use a certain program, or setting up their new computer/workstation