Andreas Petropoulos Email & Phone Number

Marousi, Gr

Athens, Attiki, Greece

In my current role, to achieve overall company success, I oversee the development of the SYMPAN platform, which includes setting product goals, identifying business requirements, creating user experiences, and planning the introduction of new features. I oversee the seamless transition of several running programs from antiquated platforms to the SYMPAN platform. I create and introduce innovative features like the applications session tracking module for instant client reengagement and the Magic Links module for simple one-click logins.• Improved participation funnel by notable 22% hike in response rates via implementing robust strategies.• Achieved impressive 120% improvement in response rates over traditional targeting by deploying innovative AI module for customer grouping automation and focused NBA/NBO campaigns.• Constructed SYMPAN Platform by utilizing revolutionary technology to facilitate initiation of AI-powered CVM, Loyalty, and Gamification programs.

Athens, Attiki, Greece

In this position, to increase ARPU and lower churn, I oversaw the delivery and ongoing development of CVM/Loyalty/Gamification programs for leading mobile operators in Europe and the Middle East and North Africa (MENA), including Vodafone UK, Telekom/Vodafone/Telefonica Germany, A1 Austria, Swisscom Switzerland, Odido Netherlands, Etisalat Egypt, and Korek Iraq. I was in charge of the entire pipeline and proposal for the company's gamification, loyalty, and CVM solutions. By professionally leading a ten-person cohort of project managers, product managers, BI analysts, and customer success managers, I was elevated to a directorial role. I produced documentation for Privacy Impact Assessments (PIAs), carried out product gap analyses, established corrective measures, and countersigned PIAs with partners that host data outside of the European Union.• Attained 18% rise in App Store/Play Store ratings by heading gamification campaign for National Bank of Greece.• Conceptualized a mission-oriented gamification program for Telekom Germany to train customers to use digital self-care channels and slashed call center costs by promoting a habit among customers to use digital self-care channel to solve issues independently, instead of calling call center of Telekom.• Achieved 24% increase in portal visit duration by advising Henkel Germany on boosting customer involvement in FragTeamClean content portal through introduction of gamification features.• Directed compliance efforts for all live projects during the implementation of GDPR regulations in 2018.

In this role, for Heineken's main beer brand in Nigeria, I created and designed a multi-channel customer relationship management program. I oversaw the Vodafone UK Loyalty Program to ensure that everything ran well. I transformed unprocessed data into actionable data so that I could create Tableau reports. I worked in tandem with the BI team to spearhead campaign optimization initiatives. I created tasks and challenges and updated the participation pathways.• Grew efficacy by 35% by devising strategy and performing analysis of T-Mobile Netherlands' Loyalty program.• Generated average 16 data facts per member within 3 months by creating and delivering an omni-channel CRM program for Heineken's best-selling beer brand in Nigeria.• Boosted average consumption among participants by 220% in close coordination with Coca Cola Russia digital marketing team to design national wide campaigns for Nestea (2013) and burn energy drink (2014).• Achieved 83% higher codes redemption rate compared to past campaigns by developing flagship World Cup 2014 reward marketing campaign for Pepsi Germany.

Athens Greece

While serving as a senior manager, I developed innovative value propositions for businesses and created incentive marketing strategies for FMCG companies by adding game elements to increase engagement on various social media platforms. I created an exclusive visual control panel that reviews trend data, KPI indicators, and participant insights, giving brand directors an essential tool for tracking program performance.• Conceptualized and presented a strategic business plan to leading FMCG brands worldwide.• Boosted revenue production over 3.5M USD during first three years for previously non-profitable business line by securing strategic business alliances in under six months.

San Francisco Bay Area, Athens Greece

• Responsible for the USA projects' pipeline • Lead a team of 4-6 Project Managers delivering projects for Velti’s US clientele • Conducted the technology due diligence of other companies in pre-acquisition phase• Designed and delivered the CRM and the mobile application-based loyalty program for Bath & Body Works• Delivered an innovative mobile site prototype for Ford incorporating all the latest HTML5 capabilities and winning a multi-million business for Velti • Crafted the mobile strategy for Subway’s brand, winning the respective global RFP• Delivered projects for Disney, National Geographic, PBS Channel, Trump Resorts, Toyota • Traveled extensively to Velti’s offices in SF and NY organizing the local operations team

• Managed vertical and horizontal teams of more than 15 persons to deliver projects for Verizon, Ferrero, US Army, BestBuy, Microsoft, ETS, Intel, Colgate-Palmolive• Member of the team designed and delivered the first ever Mobile Marketing and Mobile CRM platform (patented)• Lead the design of Velti’s Event Promotions Platform, featuring Live Mobile Auctions and Green-Screen User Generated Content campaigns • Co-created the 100 day plan for integrating the newly acquired Ad Infuse mobile advertising agency (San Francisco, 2009) and accelerated its transformation into Velti’s North America headquarters office, running more than 50 marketing campaigns concurrently • Launched the first ever US national wide Pharmacy Mobile Couponing solution • Designed the GM 100 years celebration mobile marketing and CRM campaign• Documented software specifications for more than 30 projects • Cooperated with leading agencies in US such as IPG, Momentum, MRM, McCANN, DRAFT FCB

Served as an Air Police Officer during the fulfillment of military obligations to Greece. Worked at the Information Systems and Networks Management Center of the Air Force General Staff (GEA/KMH), providing support of IT hardware, software and networks. Conducted training sessions