Amanda Ferraro Email & Phone Number

Licensors include Girl Scouts of the USA, Hallmark, Rainbow Brite, and Huffy

New York, New York, United States

Responsible for adapting and growing the Girl Scout brand strategy. Manage communications and relationships between the licensor and various licensees. Identify research needs, execute studies and projects, and analyze research in order to identify opportunities. Seek out new licensing opportunities through continued outreach to support the overall brand strategy and expand the Girl Scout brand in to new markets and category segments.

Greater New York City Area

Responsible for managing brand strategy across licensed brands including Ford, Girl Scouts of the USA and Michael GravesFacilitates licensee outreach to develop new partnershipsManages product approval process via Brand Comply

Greater New York City Area

Responsible for leading the e-commerce product development for Better Homes & Gardens Outdoor Furniture, Textiles, and Decor as well as Indoor Home Hard Decor for Walmart.com, Hayneedle.com, and Jet.com. Identify voids in the market and source new developments for the private label assortment. Experience traveling overseas to Vietnam and China to work with suppliers and factories on developing new product for the outdoor categories.

Brooklyn, Ny

Facilitated a multi-channel product development lifecycle and merchandising plan, including product selection, pricing, promotion and visual presentation, for a $60M high-end furniture business. Worked with buyers, planners, retail specialists, designers, engineers, sourcing partners and vendors to secure products with attention to customer relevance and profitability. Led forecasting and budgeting while monitoring weekly profit and lost statements. Managed a drop ship program through vendor negotiation, process development, SKU setup and product tracking. Maintained a comprehensive awareness of inventory levels including monthly open-to-buy merchandise.• Partnered with technology, logistics, customer service and accounting to maintain a drop ship program • Increased sales by 80% through the creation of an in-stock tracking process to monitor inventory levels for offline product.• Trained and mentored a merchant specialist ensuring a comprehensive understanding of store objectives, company policies and individual responsibilities.

New York, New York

Oversaw the collection of product specifications, SKU placement and photo procurement. Monitored inventory flow for new and carryover product. Offered support in merchandising and product development while serving as an assistant in the private label division. Ensured the timely delivery of showroom items and sample orders. • Managed placement strategies for brands such as Style & Co., Croft and Barrow, Jennifer Lopez and Kathy Van Zeeland.• Created seasonal trend analysis boards used by upper management to present current preferences in color, material and print.

Garden City, New York

Gained valuable sales experience while applying strong customer service skills to identify client needs and offer product solutions to meet those needs. • Achieved top sales recognition for consistently exceeding expectations by 20%.• Helped grow overall departmental revenue by $100K.

San Diego, California

Applied strong customer service skills to offer product solutions to meet client needs. Received she fitter certification for Women's Shoes.• Achieved top sales recognition, Pace Setter Award• Built customer base and achieved repeat customer sales• Assisted in organizing stockroom and completed inventory checks• Attended courses on relationship based customer service, career paths in retailing and corporate structure