Allison Long Email & Phone Number

San Francisco, California, Us

Mountain View, Ca, Us

When our millions of advertisers and publishers are happy, so are we! Our Google Customer Solutions (GCS) team of entrepreneurial, enthusiastic and client-focused members are the "human face" of Google, helping entrepreneurs both individually and broadly build their online presence and grow their businesses. We are dedicated to growing the unique needs of advertising companies. Our teams of strategists, analysts, advisers and support specialists collaborate closely to spot and analyze customer needs and trends. In collaboration, we create and implement business plans broadly for all types of businesses.Job responsibilities:- Establish credibility with executives and serve as a trusted consultant to optimize and expand their advertising investment.- Generate business plans by collaborating with specialists, Engineers and Product teams and defining business goals, key strategies and success metrics.- Uncover new revenue streams that will provide mutual growth for both Google and our advertisers, including product and market expansion plans.- Leverage expert-level knowledge of Google-integrated products to strengthen sales pitches.- Consult on UX, lead form, lead quality, creative, owned media, and sales funnel optimization to mitigate risk of marketing plan underperformance.- Manage projects across internal and external teams.- Collaborate with internal Partnerships team on product ideation that will mutually benefit advertisers and partners.- Coach peers proactively in the organization to create skill lift, that drives client growth and contributes to overall team success.- Prioritize and deliver outstanding customer sales experience to Google's advertisers.

Mountain View, Ca, Us

Los Angeles, Ca, Us

MediaAlpha is a leading marketing technology company that connects brands with consumers when they are ready to purchase. MediaAlpha’s platforms power over 50 million advertising transactions annually, representing more than $400 million in spend on brand, comparison, and metasearch sites across the insurance, travel, personal finance, education, and home service verticals. MediaAlpha for Advertisers empowers marketers to take direct, transparent control over their media buying. Our programmatic bidding platform delivers on the promise of predictive analytics to maximize return on ad spend. MediaAlpha for Publishers enables websites to increase advertising revenue through a unified inventory management, demand management, predictive analytics, and yield optimization platform. Through robust data science capabilities and flexible marketplace solutions, ranging from open to private to programmatic direct, websites can maximize competition and yield for their native search and metasearch inventory.Responsibilities:- Oversaw portfolio of key accounts and worked towards sales quotas in the company's largest vertical, Property & Casualty Insurance- Trained potential clients on platform usage, as well as hosted trainings for existing clients to demonstrate product proficiency and new product offerings- Managed campaign optimization for my portfolio’s largest customers- Strategically addressed customer retention and growth roadblocks by understanding advertisers’ unique pain points- Managed client projects via Asana, and internal processes via Jira- Identified and presented strategic campaign ideas quarterly to C-suite and senior-level executives- Worked with Analytics team on optimization plan development to achieve CPL/CAC targets and maximize customer lifetime value- Collaborated with Product and Engineering teams to brainstorm new tools to increase customer satisfaction, retention, and growth, as well as new revenue streams for the company

Los Angeles, Ca, Us

Columbia, Md, Us

Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately-held agency, to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs.Brand Experience: Charlotte Russe, Credit One Bank, AIG, Emblem Health, Habitat for HumanityResponsibilities:-Manage relationships with clients to understand business needs, brand guidelines, and growth opportunities-Work with internal sales and account teams to identify and capitalize on areas of growth for existing clients-Determine media KPIs that appropriately align with overall business objectives-Partner with clients, media vendors, and internal/external creative teams on campaign idea generation-Oversee a team of analysts-Ensure all partner selections, optimizations, and testing decisions made by team members align with client goals-Foster cross-channel collaboration for maximum campaign success-Use subject-matter expertise to assist with new business RFP responses, pitch deck creation, and final presentation

Columbia, Md, Us

Denver, Co, Us

Booyah Advertising is a full service digital agency. We manage every aspect of selling a product or service online, including: Paid Search, Display Media, Paid Social Media, SEO and Creative Services. Our clients hold us to strict performance goals and we consistently deliver.Brand Experience: TiVo, Sports Authority, Aeropostale, SkiBig3 (Banff-Lake Louise Tourism) Discover Home Loans, Town of Vail, Blu eCigs, SketchUp, Highland Homes, PharmacaResponsibilites:Plan and oversee performance of digital display and paid social media campaigns for several clients with both awareness and direct response initiatives. In addition to media planning, I am the point-of-contact with our clients. Processes include:-Managing Media Buyers and Coordinators-Target audience identification-KPI and goal setting, including revenue and ROAS forecasting-Budget allocation-RFP creation and vendor analysis-Formulating, implementing, and analyzing A/B and multivariate testing strategies-Campaign performance monitoring-Competitive analysis-Content marketing strategies, including promotion and distribution-Managing creative development and delivery of assets

Denver, Co, Us

Denver, Co, Us

Digital Media Responsibilities:Manage vendor relationships across a variety of different digital media campaigns. Processes include:-Negotiating and overseeing campaign insertion orders-Managing media trafficking-Working with media vendors to ensure campaign delivery and optimal performance-Setting up campaign structure within DSPs and Google Display NetworkPaid Search Responsibilities:-Keyword build outs and restructures-Budget monitoring

Denver, Co, Us

Karsh Hagan has been building and marketing brands for more than 37 years. We’re proud to have partnered with Colorado businesses across an array of industries. Financial. Tourism. Dining. Consumer brands. Business to business. We’ve done it all, and we’ve done it all well. Our capabilities include strategic branding and creative concepting. We have in-house digital producers and developers. We have one of Denver’s largest media planning and placement departments. And we have a long tradition of national-level broadcast.Brand Experience: Pinnacle Bank/Bank of Colorado, University of Colorado at Boulder, Arrow Electronics, American Crew, Colorado Tourism Office, InnovAgeResponsibilities:Execute both digital and traditional media planning/buying functions, as well as digital campaign trafficking responsibilites and PPC campaign management, which include:-Assisting with the creation and implementation of media plans-Designing and managing media flowcharts-Conducting media and consumer research using a variety of media tools, such as Kantar, MRI, and SRDS.-Creating and sending insertion orders for all mediums-Updating broadcast schedules in STRATA-Processing invoices, including reconciling ones for broadcast buys (using SBMS)-Monitoring print and broadcast campaign performance and requesting makegoods as needed-Creating and optimizing PPC campaigns in Google AdWords and reporting results.-Trafficking digital campaigns through DCM (formerly DFA), and reporting campaign results.-Writing end-of-campaign summary decks outlining digital media performance-Assisting with writing RFPs and evaluating potential digital and mobile media vendors-Facilitating monthly media billingWhile I have worked on national-scale campaigns, the majority of campaigns I have worked on are locally-focused. Working on these campaign has taught me to craft successful, cost-effective yet robust media plans.

Denver, Co, Us

Denver, Co, Us

-Created competitive analysis reports -Conducted research to determine the most efficient media outlets for our campaigns-Compiled data from Google Ad Words and Analytics accounts to track the effectiveness of our digital advertising-Processed invoices for media buys-Gained experience using media tools such as Kantar, SRDS, and MRI

Leisure Trends, an NPD Group Company, is the leader for market research in sports, recreation and leisure time. This includes Point-of-Sale information and consumer research that encompasses all American households as well as its unique Most Active Americans Panel™. Leisure Trends delivers need to know information such as size of market, category and class trends, brand share, model and style best seller information, pricing information, and inventory data in easy to access and manage data cubes.The consumer demographic and lifestyle information focuses exclusively on the leisure and lifestyle habits and attitudes of all Americans. The firm has developed exclusive market segmentation schemes which allow clients to develop “go to market” understanding of what motivates Americans to choose sports and leisure activities and the five most important lifestyle segments needed by leisure companies.Our information is used by clients throughout their organization for mergers and acquisitions, marketing and sales strategic planning, product development, sales monitoring and support, customer acquisition, brand development and loyalty programs.Brand Experience: Cannondale, Pearl Izumi, Smartwool, ThuleResponsibilities:Utilized customer data to help clients develop customer acquisition and targeted marketing strategies; analyzed the effectiveness of email marketing campaigns and offered suggestions on how to improve them.

Bachelor Of Arts, Psychology

Undergraduate Certificate, Applied Business