Ana Paola Gómez Medina Email & Phone Number

Barcelona, Cataluña, España

México

My role as a precision marketing lead (Head of media planning & buying) is to manage all the media buying for Nissan and to implement and ensure the use of creativity, data, and strategy for the brand to impact all media activities. Handle the relationship inside Omnicom with OMD + Annalect (MMM) + Global teams to guarantee a data-driven strategy in our day-to-day work. In charge of relationships with media vendors and JBP´s, working in a global environment. Wins: -I´m responsible of Mexico market who has the highest share of market for Nissan in the world driving results with success evolving data for keep our SOM and maintain the brand in the #1 position. -Make the client adopt the precision marketing vision for Nissan Brand. -Keep the SOM & SOI goals for Mexico Market and maintain car sales units.

Ciudad De México Y Alrededores, México

My role was to increase the digital acceleration of clients and help them to reach their KPIs. I lead a team of 20+ direct and 30 indirect people and work closely with C-level management globally and regionally. C Clients Nissan, Renault, Mitsubishi, Levi´s, Docker´s, Kimberly Clark, Bacardi, Barilla & new BusinessWins: Implemented DMP with Key clients e.g. Nissan, Kimberly Clark. Successfully & actively participated in the pitch process of global accounts.

Ciudad De México Y Alrededores, México

I developed and grew deep relationships with clients (Bacardi, McDonald´s & Nissan Latam), attending key clients for the agency handling the relationship with the global, regional & local teams. I was responsible for all digital activity, as well as managing P&L, operation team, and customer management. I also successfully supervised the digital activities of the rest of the countries in the LATAM region.Wins:Leaf campaign launch, the best-selling electric model in the world.In the Fiscal Year, 2017 sales of Nissan vehicles increased 14.3% in Latin America, leading the brand to a historical record in sales and market share in the region.

Ciudad De México Y Alrededores, México

Led the relationship with agencies and new business. The main role was discussing products and seeking to grow business. I was charged with making my wide network of contacts to make appointments for presentations, collecting briefs, preparing proposals, and handling relationships with clients & agencies.Wins:-Responsible for the business development and creating plans for the clients.-Increasing the New Business.

Condesa

Digital marketing agency focused on SMB, I was ultimately responsible for managing the company, from new business, management, and P&L. I fostered important partnerships for the agency such as SMB Business Google Partner, Bancomer SMB, Paypal, Inadem to name a few. I achieved great results with a limited budget. Company Media Budget average monthly spend + 30K USD.Wins:+ 200 campaigns management per month.+ 25% New clients in one year.+ 18% spent increase with new deals for total agency.

México

Managing the relationship of key accounts for the company at the commercial and operational level Wins-Sales +48% of my expected sales goal.

In charge of many clients such as Domino's Pizza, Telmex, Banamex, Kellogg's & American Eagle. Wins:-Increase the services of key clients as Telmex.-Build a strong and deeper relationship over the years with Alsea Group, starting from 1 to 3 brands (Domino´s Pizza, Starbuck´s, CPK Burger King).

Responsible for media buying area, planning, implementation, execution, monitoring, and optimization for online campaigns. Wins:-Aeromexico Media ROI with high effectiveness, of total media spent.

Responsible for customer relations (Banamex & Liverpool). With Liverpool as a retailer, the goal was specific to increase sales "drive to store" and "drive to web”.Wins: -Increasing the media investment of Liverpool + 150% YOY.

Campaign Coordinator and implementation from adserver. Experience in Media ads implementation with main sites as Prodigy MSN, Terra & Yahoo! Wins:Managing Procter Regionally with success.

Mbda, Big Data / Analytics

MBDA, Master en Big Data & Analytics en ESIC, Barcelona

Bachelor´S Degree, Advertising