Amanda Greenspan-D'Souza, Cmp, Vemm Email & Phone Number

Washington, Dc, Us

New York, Ny, Us

Lead the development and execution of integrated marketing campaigns, focusing on email marketing, webinars, and events for the Governance pillar● Contributed $500K to influenced pipeline in my first quarter, significantly impacting overall sales and growthtargets.● Organize and host webinars featuring industry experts, driving thought leadership and generated qualified leads.● Planned and executed events, such as conferences and trade shows to promote Diligent’s governance solutions and expand market research - working with budgets as large as $60K per event.

Tysons, Virginia, Us

Marketing lead for demand generation and event campaigns. Executed omnichannel initiatives to engage new and existing prospects; grew, improved and accelerated the pipeline. ● Built and continuously refined end-to-end campaigns that attracted, acquired, and activated prospects – including buyers, partners, and community users.● Owned all in-person, virtual, and hybrid event management – including promotion, audience targeting, lead follow-up, and logistics. ● Led one event/week during the busiest quarters of the year.✔️Coordinated flagship event of the year, resulting in 400+ leads and a 7.5% conversion to the pipeline in one week. ✔️Generated 24% of opportunities through Marketing Events. ✔️Generated 50% of the total marketing generated pipeline. ● Co-owned managing and tracking a $500k+ budget to execute events. ● Cultivated relationships with external partners to jointly produce Marketing activities that benefited both parties.● Documented and implemented change management to ensure proper foundations for scaling up cross-functionally

Sydney, Nsw, Au

Acted as the guiding force behind the Data Center Migrations and Cloud Upsell audience cohorts, identifying best brand messaging and marketing strategies to maximize target audience engagement and sales.● Successfully lead audience cohorts to maximize return on investment (ROI), with $0 for marketing efforts.✔️This included making powerful contributions to the Customer Lifecycle Marketing KPIs, ensuring the company activates over 5K contacts and generates $200MM+ via the influence pipeline. ● Worked hand-in-hand with Product Marketing, the Email Team, and Marketing Operations to design/launch high-performance marketing campaigns that are critical revenue drivers.● Coordinated the full lifecycle for each campaign, ensuring all internal stakeholders meet deadlines. ● Drafted detailed reports/briefs for marketing executives to highlight the anticipated impact and returns of proposed programs and marketing campaigns. Results dictated if efforts/resources should continue, stop, or pivot to new a direction.

Arlington, Virginia, Us

Optimized the performance of the company’s Marketing Program within Demand Generation, continually improving program strategies and assets to maximize program success.● Rolled out a new work request form to triage assignments to 15 Marketing team members. The process included defined SLAs and actionable requests and decreased turnaround time of specialized projects from +4 weeks down to two.● Created a content management lifecycle , which included working cohesively with PMMs, copywriters, and Demand Generation Director to properly craft, design, and promote each new piece of collateral. Overall process cut content development and delivery times in half, going from 6+ to under three weeks.● Oversaw the Customer Webinar Platform series, partnering with Customer Marketing to launch the series via HubSpot, GoToWebinar, and Salesforce.

Tysons Corner, Va, Us

I continued to be promoted, culminating in spearheading projects to reconfigure, buildout, and optimize functional capabilities for the Cvent platform, increasing participation across virtual event programming by over 49% in the role. In addition, I…Oversaw the Event & Marketing Internship Program, assuming full ownership ofhiring, onboarding, training, and supporting program interns.Orchestrated the single largest internally hosted event (4K+ attendees globally), managing stakeholders across 10+ areas of programming and $2.5MM+ event budget. The event was an unqualified success, consistently receiving 4/5 ratings for participants' experiences.Authored the Total Events Programming Playbook, which became the single source document outlining all best practices, detailed event programming instructions, and SLAs for the Events team. I also drafted a comprehensive training toolkit as a key webinar support resources.

Tysons Corner, Va, Us

Tysons Corner, Va, Us

I showcased my leadership abilities initially as a Senior Associate, organizing/hosting tradeshows across the United States and increasing meeting and event sales by over $1MM. I was then promoted to Assistant Team Lead directing global enterprise events exceeding 3,500+ attendees on average, which included the Cvent CONNECT Conference, among others. After my promotion, I…Drove continuous improvement by introducing new event technologies for virtual, in-person, and hybrid events, including mobile apps, a virtual event hub, new reporting capabilities, and more.Partnered with leaders across all areas to improve event processes and maximize execution/delivery, while keeping events within strict budget targets with no loss of quality.Negotiated/closed win-win “Trade of Service” agreements and 3rd party contracts.

Fairfax, Va, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us