Alexandra Paige Gonzales Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

Austin, Texas

Austin, Texas

• Assisted founder in the creation of HHEX Ventures, LLC to invest and provide opportunities for a wide range of high quality, early-stage companies.
• Formation of LLC through registering, obtaining & filing necessary documents/agreements required by the state of Texas
• Identified business mandates, evaluated proposals and ensured all modifications are addressed to support investments of $150K+

Austin, Texas

Austin, Texas

• Employed, managed & nurtured a wide variety of lead acquisition channels in which generated brand awareness for the brokerage and drove +20% YOY sales growth for a team of 30+ agents spanning over three separate office.
• Created and executed regular paid social promotions in support of cross-market digital engagement programs. Day-to-day control of editorial calendar, content publishing, community management, and direct response across.
• Created and executed regular paid social promotions in support of cross-market digital engagement programs. Day-to-day control of editorial calendar, content publishing, community management, and direct response across.
• Led initial team of 10-15 agents through RE/MAX franchise acquisition in 2015 and 25+ agents through corporate rebranding in 2017-2018. Responsible for establishing merged brand identity, rollout strategy development.
• Project managed and executed the transition to a brand new, comprehensive website/CRM/CMS solution with Sierra Interactive to expand local lead capture and nurture campaigns. Continued to drive project success by.
• Spearheaded the creation of a streamlined new hire onboarding training process. Launched mentoring and continuing education programs to sustain agent engagement. Onboarded 12 new agents in 2018 and increasing retention.

Austin, Texas

Austin, Texas

• Critical role in taking Chaos Cocktails brand from concept to product launch and distribution of RTD/RTP Mixed Spirits Cocktail, Chaos on the Rocks.
• Managed five outsourced agencies in the creative development and execution of Chaos Cocktail's branding goals including graphic design, traditional advertising, social media, PR & promotions
• Collaborated on & budgeted for product launch life cycle marketing strategies

Austin, Texas

• Implemented efficient product to market processes & procedures. Cross-functional team leadership in vetting, securing and managing operations/supply-chain/distribution/marketing channels.
• Led product development through oversight of food technology R&D, sensory evaluations, shelf-life analysis, & risk assessments to garner formula approval
• Performed extensive market research on industry structure and competitive landscape. Assessed the risks, identified the demand/opportunities,… Show more Implemented efficient product to market processes & procedures..
• Performed extensive market research on industry structure and competitive landscape. Assessed the risks, identified the demand/opportunities, held focus groups and analyzed performance metrics to optimize target markets
• Designed successful pitch decks for RFP's, securing product/packaging suppliers along with 2nd largest beverage alcohol distributor, Republic National Distributing Company, etc. Researched and wrote copy for business.