Assisted founder in the creation of HHEX Ventures, LLC to invest and provide opportunities for a wide range of high quality, early-stage companies. •Formation of LLC through registering, obtaining & filing necessary documents/agreements required by the state of Texas•Identified business mandates, evaluated proposals and ensured all modifications are addressed to support investments of $150K+

Employed, managed & nurtured a wide variety of lead acquisition channels in which generated brand awareness for the brokerage and drove +20% YOY sales growth for a team of 30+ agents spanning over three separate office locations.•Created and executed regular paid social promotions in support of cross-market digital engagement programs. Day-to-day control of editorial calendar, content publishing, community management, and direct response across all social channels (Facebook, Instagram… Show more Employed, managed & nurtured a wide variety of lead acquisition channels in which generated brand awareness for the brokerage and drove +20% YOY sales growth for a team of 30+ agents spanning over three separate office locations.•Created and executed regular paid social promotions in support of cross-market digital engagement programs. Day-to-day control of editorial calendar, content publishing, community management, and direct response across all social channels (Facebook, Instagram, Twitter, etc.) •Led initial team of 10-15 agents through RE/MAX franchise acquisition in 2015 and 25+ agents through corporate rebranding in 2017-2018. Responsible for establishing merged brand identity, rollout strategy development, tool/material prep, and distribution oversight to ensure office continuity. Liable for continual supervision and execution of processes•Project managed and executed the transition to a brand new, comprehensive website/CRM/CMS solution with Sierra Interactive to expand local lead capture and nurture campaigns. Continued to drive project success by monitoring performance metrics, leveraging custom digital campaign automation, agent accountability for leads, and continued to optimize activity•Spearheaded the creation of a streamlined new hire onboarding training process. Launched mentoring and continuing education programs to sustain agent engagement. Onboarded 12 new agents in 2018 and increasing retention by 52% from 2017. Main point of contact for digital/social strategic planning•Developed weekly turnkey listing presentations, project proposals, and supplemental resources for agent use. Created infographics for marketing campaigns. Generated monthly sales and budgeting reports to support internal meetings Show less

Critical role in taking Chaos Cocktails brand from concept to product launch and distribution of RTD/RTP Mixed Spirits Cocktail, Chaos on the Rocks.•Managed five outsourced agencies in the creative development and execution of Chaos Cocktail's branding goals including graphic design, traditional advertising, social media, PR & promotions•Collaborated on & budgeted for product launch life cycle marketing strategies

Implemented efficient product to market processes & procedures. Cross-functional team leadership in vetting, securing and managing operations/supply-chain/distribution/marketing channels.•Led product development through oversight of food technology R&D, sensory evaluations, shelf-life analysis, & risk assessments to garner formula approval•Performed extensive market research on industry structure and competitive landscape. Assessed the risks, identified the demand/opportunities,… Show more Implemented efficient product to market processes & procedures. Cross-functional team leadership in vetting, securing and managing operations/supply-chain/distribution/marketing channels.•Led product development through oversight of food technology R&D, sensory evaluations, shelf-life analysis, & risk assessments to garner formula approval•Performed extensive market research on industry structure and competitive landscape. Assessed the risks, identified the demand/opportunities, held focus groups and analyzed performance metrics to optimize target markets • Designed successful pitch decks for RFP's, securing product/packaging suppliers along with 2nd largest beverage alcohol distributor, Republic National Distributing Company, etc. Researched and wrote copy for business plan & investor pitch decks to secure initial investments to fund startup costs and 1st round of operating costs Show less