Growing revenue through brand awareness, demand generation, and lead generation strategies and tactics.

Successfully driving awareness and leads for 5 business units of CAS, a division of the American Chemical Society, as an Account Director by • Creating marketing campaigns• Leading, coordinating, and optimizing the activities of expert teams that execute content and multi-channel marketing campaigns• Monthly reporting and performance analysis to CAS executive team and stakeholders

Continued the client-facing work I started as a contractor, with more focus on the creation of scalable:• Content generation processes (web content, infographics, video scripts)• Content quality assurance processes• Positioning and messaging processes

Supported 49+ life science website projects - whole websites, landing pages, application pages, website sections - with positioning and messaging strategy, voice of customer research, content strategy, campaign strategy, brand strategy, and copywriting.Mentored in-house writing team, including the current Director of Content StrategyTogether with the Director of Content Strategy, grew the writing team by an additional 4 team membersManaged contract writers

Delivering content marketing strategy and execution targeting life science audiencesCLIENTS 2024 - ongoing Supreme Optimization (see below)2014 - 2022 California Life Sciences Association Fast ProgramVolunteer member of startup advisory boardsPaid pitch presentation coachingAdditional clients include LGC, Biosearch Technologies, Azure Biosystems. Ethos Biosciences, IntelliCyt, 10x Genomics, Hamamatsu Microscope Cameras

CLIENT: System Biosciences - life science reagents and services including exosome and lentivirus reagents• Wrote the majority of their website content• Designed and wrote brochures, app notes, tradeshow banners• Managed and wrote weekly newsletter• Designed, executed, and managed third-party multi-channel campaigns designed to drive leads• Created material to drive numerous reagent launches

CLIENT: Artel (now a part of Advanced Instruments) - instruments and services to calibrate liquid handlers, ensuring precise and accurate liquid dispensing• Key strategist driving their switch to application-focused, customer-centric marketing• Wrote the majority of their website content including their blog, The Artel Digest• Created market research reports to drive product development o Designed and analyzed surveys o Conducted phone, web, and on-site interviews o… Show more CLIENT: Artel (now a part of Advanced Instruments) - instruments and services to calibrate liquid handlers, ensuring precise and accurate liquid dispensing• Key strategist driving their switch to application-focused, customer-centric marketing• Wrote the majority of their website content including their blog, The Artel Digest• Created market research reports to drive product development o Designed and analyzed surveys o Conducted phone, web, and on-site interviews o Built reports with actionable insights Show less

CLIENT: Loop Genomics (acquired by Element Biosciences)• Created positioning and messaging platform• Designed and wrote website content• Designed and wrote brochures and app notes• Created, designed, coded, and wrote monthly emails

Delivering value to clients through video scripts designed to clearly communicate technology, differentiators, and benefits.

CLIENT: Molecular Devices• Developed go-to-marketing strategy and created collateral for the Axon Digitizer with HumSilencer and the “One Less Noise Headache” campaign• Supported collateral development for additional product launches including a high content cell imager and colony picker

• Craft marketing campaign strategies and content strategies that resonate with audiences in both academic and industrial life science markets.• Use advanced quantitative skills to develop metrics-based, data-driven marketing strategies and audience behavior models• Conduct qualitative and quantitative market research - including interviews, surveys, and data-based models• Convert market research into actionable insights on positioning and messaging• Transform… Show more • Craft marketing campaign strategies and content strategies that resonate with audiences in both academic and industrial life science markets.• Use advanced quantitative skills to develop metrics-based, data-driven marketing strategies and audience behavior models• Conduct qualitative and quantitative market research - including interviews, surveys, and data-based models• Convert market research into actionable insights on positioning and messaging• Transform technical specs, features, and benefits into compelling, scientist-directed stories for a variety of media, including video scripts, blog posts, brochures, and website copy• Manage freelance writers generating science-based marketing content• Collaborate with internal creative teams to bring a scientist's point of view and scientific accuracy to creative concepts and tactical plans Show less

The Abola Group is a scientific and grant writing consulting business specializing in the life sciences. I contract with companies and scientists in the academic and industrial life science sectors to develop government funding strategies. I also write, edit, and assemble grants and scientific research papers. • Raised over $2 million in government funds from NIH, NSF, and DOE • Funded projects include biofuels, biologics, genomics, HTS assays, signal transduction, and systems… Show more The Abola Group is a scientific and grant writing consulting business specializing in the life sciences. I contract with companies and scientists in the academic and industrial life science sectors to develop government funding strategies. I also write, edit, and assemble grants and scientific research papers. • Raised over $2 million in government funds from NIH, NSF, and DOE • Funded projects include biofuels, biologics, genomics, HTS assays, signal transduction, and systems biology• Additional expertise writing on antiviral drug discovery, biodefense, and protein structure-function studies Show less

Primarily responsible for managing the grant writing process - identifying relevant solicitations, designing the research projects and plans in conjunction with other scientists at the company, writing, editing, and submitting proposals.Additional responsibilities:• Managed discovery-stage pharmacokinetic experiments• Managed biodefense antiviral drug discovery projects• Contributed to the protein chemistry/target identification team

Designed and implemented project to overexpress, purify, and measure kinetic parameters for yeast MAP kinase cascade.Team member of MSI's Alpha Project - a project to develop both coarse-grained and comprehensive mathematical models of a model signal transduction pathway, the yeast pheromone response pathway.Scientific Mentor for MSI's Summer High School Intern Program in 2006.Mentor for an MSI undergraduate researcher, 2007-2008

Managed the SGTC's portion of the Human Genome Sequencing Project - coordinated activities with the other centers, represented the Center at meetings, ensured project timelines and quality levels were met.Managed external collaborations for small DNA microarraying, DNA sequencing and annotation projectsSupervised group of ~6 research associates