Anna Piatyszek Email & Phone Number

Reston, Virginia, United States

Accountable for delivering a world-class quality and stability to Verisign.com website properties and front-end domain search solutions. Leading a team of two talented product managers to meet complex Legal, Marketing, and Channel goals, in collaboration with UX, engineering, and analytics.

Jacksonville, Florida, United States

Lead checkout flow optimization strategy and execution for Newfold Digital's six primary go to market website properties.

Jacksonville, Florida Area

* P&L accountability for the retail domain name and add-ons portfolio across Register.com, Network Solutions, Web.com, and other brands under the Web.com corporation * Responsible for strategic portfolio roadmap across three brands and domestic/international markets* Focused at differentiating strategy to serve each market and target user persona in alignment with go-to-market strategy for each brand

Jacksonville, Florida Area

Led a team of six talented platform managers and analysts to increase the profit generated by the product platforms and retail products across all brands in the Web.com portfolio. • Accountable for generating $2MM+ incremental revenue in 2019 • Accountable for product platforms as a key component of long-term product strategy and short term system stability, process improvement • Responsible for creating and maintaining vendor and partner strategic relationships • Primary stakeholder for Product department in project to create new, company-wide forecasting, financial/operational reporting business rules, processes, and supporting systems • P&L owner for Retail Domain Names division ($190M revenue/yr) – driving strategy and performance vs forecast

Jacksonville, Florida Area

Generated incremental revenue as lead for strategic projects (2017-2018)* Directed a combination of agile/waterfall project teams (8 functional areas) to relaunch a key acquisition channel* Drove product strategy & tactical implementation for all cross-product projects within the team* Led initiatives which contributed $400k incremental revenue within year by serving high AOV products to niche markets* Responsible for managing key acquisition channel performance against forecast; 10%+ in revenue YoYStabilized wholesale domain division, leading to reversal of YoY revenue decline (2016 - 2017)* Developed and executed product roadmap to make offerings competitive* Standardized core elements: cost of goods, legal compliance, NOC process, go to market strategy* Collaborated with cross-functional groups (Marketing, Business Development, VIP accounts) to identify most effective GTM and services portfolio

Jacksonville, Florida Area

Responsible for executing a high volume of projects in fast-paced environment: • Provided marketing direction, requirements, and assets through briefings with project team• Served as a liaison between internal clients, management, and Development & QA teams• Ensured final deliverables meet quality standards, deadlines, and legal approval • Selected, tracked, measured, and reported on key success metrics of programsServed as interim marketing director (Fall 2013, Summer 2015) • Assisted VP of Marketing in developing initiatives to achieve pipeline and revenue goals • Developed monthly project list in collaboration with Product Development team leadership • Served as key escalation point for internal teams regarding website channel issues/requests • Managed a direct report spring/summer of 2015, provided continuous training and mentorship • Developed and executed on-boarding program for new director

Jacksonville, Florida

• Assisted Director of eCommerce Marketing in development of yearly plan and forecast• Maintained team project dashboard and marketing activities calendar • Developed email marketing communications, lead capture pages, eBooks, blog posts• Deployed all email marketing communications for 1Shopping Cart and Solid Cactus brands• Created sales scripts and program briefs, conducted training sessions, and created campaigns in vTiger and Salesforce CRMs• Led segmentation effort to develop targeted lists for telemarketing and email campaigns• Analyzed performance and provided weekly report for all campaigns

Jacksonville, Florida

• Designed, deployed, analyzed, and reported on results of an online survey to 45,000 customers in order to gauge cross-sell and upsell opportunities and to identify key market segments• Analyzed mobile as a new marketing channel• Assisted with development and deployment of churn reduction product

Bachelor Of Science (Bs), Psychology, 3.85

Bachelor Of Science (Bs), Marketing, 3.82

Activities and Societies: International Business SocietyHonors College Anderson Scholar National Merit Scholar (Finalist) University.

Study Abroad