Ali (Weinberg) Pincus Email & Phone Number

Tampa, Florida, United States

• Helping to expand sales and distribution for a billion-dollar skincare company led by world-renowned dermatologists. • Earned one of the top promotion titles that is held by only 2% of the company within my first 1.5 yrs, while working full-time in my Marketing career.

Tampa/St. Petersburg, Florida Area

• Lead strategy/new business for Digital Solutions across all Automotive clients, including: General Motors, Ford, Nissan, Infiniti, Toyota, Honda, Hyundai, AutoNation, BMW, and Mercedes-Benz.• Educate clients on industry trends and best practices in the industry for driving new customer acquisition, retention and win-back through digital marketing for both Sales and Service programs. • Recommend stand-alone or integrated digital solutions, including: Paid Search/SEM, SEO, OLA, Social Display, Mobile Wallet, SMS, QR Codes, Video (pre-roll ads, video landing pages, personalized video), and websites/microsites.

Tampa/St. Petersburg, Florida Area

• Led mobile marketing strategy for dozens of clients across the agency, including: General Motors, Ford, Nissan, AT&T, Bacardi, Dex Media, Discover, Saputo, McDonalds and Olive Garden.• Educated clients on industry trends and best practices in the mobile space for driving new customer acquisition, retention and engagement opportunities. • Recommended mobile solutions and promotional tactics, including: mobile websites, mobile databases, SMS/MMS, mobile wallet, push messaging, 2D barcode strategies, interactive mobile games, and location-based services.

• Led digital and integrated marketing strategy for over 30 clients, including: AT&T, Qwest Communications, State Farm, USAA, US Air Force and Navy, Tourism Ireland, Outback Steakhouse, Hewlett-Packard, JVC, Henkel, Georgia Pacific, GoldToe, ConAgra and World Kitchen.• Educated clients on industry trends and best practices for driving new customer acquisition, retention and engagement opportunities through digital marketing. • Recommended digital solutions and promotional tactics, including: desktop websites, mobile websites, social media strategies, SEO, 2D barcode strategies, kiosks, interactive games, widgets, banner ads and email campaigns.• Managed individual project budgets from $30K to $500K with an annual digital budget totaling over $7MM.Award Recipient: Aspen All-Star Leadership Award, 2006 & 2007• Received performance-based award given annually to the top 10% of employees who are considered true leaders in their areas of expertise and best exemplify the Aspen spirit of dedication, talent and innovation.

• Led digital marketing strategy for key accounts and delivered new business presentations to high-level clients.• Distilled program performance reports and analytic findings; explained their strategic/tactical marketing implications and recommended appropriate strategies based on the data.• Managed and mentored team of five Program Managers as direct reports. Interviewed and hired new team members. • Promoted to oversee digital creative team, ensuring all digital creative was strategically-sound and cutting-edge.• Supervised St. Petersburg, FL office, consisting of over 30 employees in cross-functional teams.

• Managed delivery of digital projects as liaison between account executives and digital production team. • Advised account teams and clients on integrated program strategy and digital solutions across all of Aspen’s digital capabilities.• Led creative designers and developers throughout the project lifecycle: created and managed timelines and budgets, developed strategic briefs and project implementation documents, ensured creative was on strategy, engaged in QA during the development cycle and analyzed program performance reports for clients.• Specialized in websites and kiosks for $1MM+ mobile marketing tours for clients, including AT&T, Qwest Communications, USAA and JVC.

• Led multi-channel retention and acquisition programs for General Motors. Developed and executed all customer contact strategies across direct mail, Web, email and telechannel (both inbound and outbound telemarketing).• Identified, developed and launched a lease acquisition marketing program, generating $450K additional fee revenue. Directed all aspects of daily execution for the program, as well as management of both client and internal teams.• Oversaw the successful owner retention program that consistently brought in a significantly high number of incremental sales for the client. Implemented continuous test-and-learn strategies that revealed a segmentation and differential treatment plan that saved 30% in incentive costs.• Managed and mentored two junior marketing Associates in addition to an extended team of 15 partners from departments including analytics, creative and production/execution.Award Recipient: Digitas Star, 2004• Received performance-based award given to a small percentage of employees recognized as being stand-outs amongst their peers for leadership, dedication and exceptional ability.

• Managed the highly successful Lease Loyalty retention program for General Motors. Executed daily program and client management. • Developed and oversaw ongoing cost and execution optimization efforts, cutting time to market by nearly 50% and reducing overall treatment costs by 40%.• Partnered with customer research and analytic teams to identify key audience segments and refine program test design to guide continuous strategy optimization.

Bs, Business, Marketing

Activities and Societies: • Beta Gamma Sigma Honor Society for Collegiate Schools of Business, BC Chapter • Golden Key National Honor.

Mba, Marketing, Entrepreneurship

Activities and Societies: • Beta Gamma Sigma Honor Society for Collegiate Schools of Business, USF Chapter • Phi Kappa Phi Honor Society.