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Sales, marketing and general management leader in the digital media world, with extensive experience in the automotive, retail, powersports, outdoors, consumer electronics, health & pets industries. Experience consistently building, developing and leading winning teams, exceeding revenue and marketing goals and driving explosive growth. Unique understanding of the interplay between sales and marketing.Specialties: Marketing and advertising, especial digital. Social media, mobile, programmatic, custom branded content. Leadership and general management. Organization and comp planning. Brand, product and pricing strategy, customer segmentation, targeting, marketing planning, marketing communications, media "mix" and attribution modeling. Success growing iconic brands, small brands and distressed brands at varying budget levels, with in-house staff as well as with agencies and budgets large and small.
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Vp Of Oem And Agency DevelopmentImpelChicago, Il, Us -
Head Of Oem And Agency DevelopmentOutsell May 2024 - PresentMinneapolis, Minnesota, UsOutsell (now a division of Impel.ai) is a data and technology company whose AI-powered automotive customer engagement platform listens, predicts and engages with customers via multiple channels automatically and at scale, delivering measurable improvements in sales, profitability, and customer loyalty. -
Director, Board Of DirectorsMotorsport Games Dec 2022 - PresentMiami, Florida, UsMotorsport Games, a Motorsport Network company, is a leading racing videogame developer, publisher and esports ecosystem provider of official motorsport racing series throughout the world. Combining innovative and engaging video games with exciting esports competitions and content for racing fans and gamers, Motorsport Games strives to make the joy of racing accessible to everyone. The Company is the officially licensed video game developer and publisher for iconic motorsport racing series including the World Endurance Championship's 24 Hours of Le Mans, as well as the industry-leading rFactor 2 and KartKraft simulations. rFactor 2 also serves as the official sim racing platform of Formula E, while also powering F1 Arcade through a partnership with Kindred Concepts. Motorsport Games is an award-winning esports partner of choice for 24 Hours of Le Mans, Formula E, BTCC, the FIA World Rallycross Championship and the eNASCAR Heat Pro League, among others. -
AdvisorBitesize May 2019 - PresentSan Francisco, California, UsMember of Board of Advisors for Bitesize.co, a revolutionary new one-to-many SMS messaging platform for businesses. -
Founding PartnerLakeview Midwest, L.L.C. Jun 2016 - PresentConsulting company focused on advising investors (VC, PE, other), media companies, ad tech firms, manufacturers and advertisers on all aspects of digital media management, marketing and sales. Advising on business planning and strategy, brand strategy, new business development, retail development, eCommerce, organization structures, marketing and advertising strategies, marketing mix strategy, programmatic (Open auction and prog. direct) strategy, attribution, marketing and media measurement, growth and expansion planning. Industry expertise includes automotive, retail, powersports, travel, fashion and beauty, outdoor, consumer electronics, industrial supplies and more.
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Vp Of Automotive Client Development, Digital Media SolutionsEpsilon Sep 2019 - Mar 2024Irving, Texas, UsLed auto digital media team leveraging Epsilon's holistic platform (fully integrated data onboarding, identity resolution, CDP, DCO, DSP, data clean room, measurement and attribution) to help OEM, dealer association, dealer group and dealer clients maximize their 1st party data to identify, automate personalize messaging and measure the impact of the messaging terms of business outcomes (sales, repair orders, revenue, incrementality). -
Senior Vice President Of National SalesCars.Com Oct 2017 - Mar 2019Chicago, Illinois, UsLed a team of strategic senior sales consultants responsible for digital advertising and marketing programs for auto manufacturers (OEM's), regional dealer associations, near endemic advertisers and their respective agencies. Display, sponsorships and custom programs, lead gen, social, programmatic, audience data reporting and analytics and more. -
Vice President Of Client DevelopmentConversant Llc Oct 2016 - Oct 2017Chicago, Illinois, UsConversant is an ad tech and media company that leads the industry in 1:1 personalized digital marketing through its unparalleled cross-device identity network. Conversant helps the world's biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. Its fully integrated personalization platform leverages its unique identity network and machine learning to deliver and truly measure the impact of the advertising that it executes for its clientsLed a team of strategic digital consultants is responsible for sales to a diverse group of brands spanning B2C, B2B, pure online retailers and omnichannel retailers, among others. Clients included Office Depot, Wayfair.com, Autonation, Talbots, CDW, Carters, Frontgate, Grandin Road, Toys R Us, Regent Seven Seas Cruises, L'Occitane en Provence, Soft Surroundings, and others. -
Vice President Of SalesVerticalscope Inc. Jun 2012 - May 2016Toronto, Ontario, CaHead of global revenue for VerticalScope, a social media publisher with one of the largest online audiences in N.America. VerticalScope's more than 1,000 sites attract 100 million global monthly unique visitors interested in automotive, outdoors, powersports, electronics, health & wellness, home and luxury goods. Marquee properties include AutoGuide.com, HybridCars.com, Off-road.com, JeepForum.com, VWVortex.com, Motorcycle.com, ATV.com, AllOutdoor.com, AVSForum.com, RateMDs.com, Mothering.com and Petguide.com. -
Director Of National SalesCars.Com May 2007 - Jun 2012Chicago, Illinois, UsManaged a team of digital media account executives responsible for digital media sales and business development to auto manufacturers, regional dealer associations and their advertising agencies. Previously managed sales to finance, insurance, car care and car accessory companies and their agencies. -
Director Of MarketingCars.Com Jul 2004 - May 2007Chicago, Illinois, UsManaged team of marketing managers responsible for Cars.com's consumer marketing campaign and all B2B marketing, advertising and promotion. Responsibilities included budgeting, hiring, brand strategy, advertising strategy and positioning as well as marketing communications tactics, events and direct marketing. -
Brand Management, Ford Gt, Thunderbird, MustangFord Motor Company Jul 2003 - Jul 2004Dearborn, Michigan, UsMember of team responsible for packaging, pricing, distribution and promotion of new vehicle launches for 2005 Ford GT and 2005 Mustang. Also developed "sunset" strategy for Thunderbird. -
Zone Sales ManagerFord Motor Company Jul 2003 - Jul 2004Dearborn, Michigan, UsFactory marketing, sales and general management liaison to 15 Ford dealers in Orange County, CA, Ford's 4th largest territory in the U.S. -
Brand Strategy And AdvertisingJaguar N.A. Jul 2001 - Jul 2003Coventry, West Midlands, GbMember of the National Advertising team for Jaguar, N.A. Co-managed $80 million budget and led marketing partnership strategy. Developed and managed wildly successful partnership with British Airways. -
Product MarketingLincoln Mercury Jul 2000 - Jul 2001Acted as the "voice of the customer" in the product development and engineering process for vehicles launching 3 to 5 years in the future. Marketing lead for Lincoln Mercury's telematics product strategy and successful Lincoln LSE feature car.
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Sales, Marketing And Operations ManagementMcmaster-Carr Supply Company May 1994 - Aug 1998Elmhurst, Illinois, UsVarious supervisory and management roles in marketing, sales and operations.
Andy Jacobson Skills
Andy Jacobson Education Details
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Northwestern University - Kellogg School Of ManagementOrganization Behavior -
Pomona CollegeEconomics
Frequently Asked Questions about Andy Jacobson
What company does Andy Jacobson work for?
Andy Jacobson works for Impel
What is Andy Jacobson's role at the current company?
Andy Jacobson's current role is VP of OEM and Agency Development.
What is Andy Jacobson's email address?
Andy Jacobson's email address is aj****@****ope.com
What is Andy Jacobson's direct phone number?
Andy Jacobson's direct phone number is +131242*****
What schools did Andy Jacobson attend?
Andy Jacobson attended Northwestern University - Kellogg School Of Management, Pomona College.
What skills is Andy Jacobson known for?
Andy Jacobson has skills like Leadership, Product Marketing, Direct Marketing, Marketing Management, Targeted Advertising, E Commerce, Social Media, Strategic Partnerships, Powersports, Online Marketing, Digital Strategy, Online And Offline Media.
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