Preston Long Email & Phone Number

Washington, Dc, Us

Current duty: Commander of a unit of 71 Soldiers

Hq London (Worldwide Locations), Gb

INSIGHTS STRATEGY & PROGRAMS:• Define, design and commission insight programs which deliver customer trends and behaviors. Deliver research projects focusing on customer satisfaction + decision making, customer journeys and critical influence points, marketing effectiveness and brand trackers. • Understand the customer needs, behaviors and to measure their satisfaction on products, services, solutions, and brand experience in order to generate insights, identify opportunities and propose recommendations of offers, services and solutions to generate growth.• Discover and report against ‘hot and cold’ spots in terms of customer preferences and influences (incl competitor brands, media consumption etc.) • Be the “Voice of the Customer” to the wider Michelin Connected Fleet business - own the verbatim, feedback and narrative that our customers give us. Deliver this to the segment and marketing delivery teams to enable impactful and competitive activity. • Interview and poll target segments to gain an understanding of how they react to an offer, campaign slogan, or advertising strategy, determining what customers think about a brand or offer, measure the emotional connection associated with the brand and discover just how best to connect consumers with it.MARKET, COMPETITION, & PRICING INSIGHTS:• Define the market research scope and planning to support the business strategy development and monitoring of performance• Supervise the data collection and market research conducted by the MINT team or external supplier through the right deployment of market and consumer survey (e.g. quali/quanti, appropriate research methodologies, sampling plans, develops measurement instruments, etc) and methods/tools (text analytics for verbatims extracted from social media) for robust and comprehensive data collection• Ensure existing customer portfolio and competition analysis is thoroughly conducted to recommend well thought through pricing points and strategies.

Atlanta, Georgia, Us

• Identify and collect appropriate customer, competitor, market, economic, financial and/or operational data in collaboration with data and research analysts.• Dissect financial, statistical, and qualitative data analysis of markets and competitors to inform strategic insights.• Translate data and research into executable and effective Executive-level market and intelligence reports.• Profiles the NCR international development market and competitive environment, providing insights that support strategic decision-making and for use in internal presentations by senior leadership.• In collaboration with product management/marketing and data/research analysts, creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections and trends, and market forces.• Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors.• Provides market and competitive insights through presentations and reports to the Executive Leadership Team and various internal management teams to allow effective strategic and tactical decision-making and implementation.• Supplies the market and competitive intelligence component of strategic planning, and proactively makes recommendations to management concerning key intelligence items that require further consideration.• Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate.• Works with internal business customers to enhance their use of strategic analysis and market and competitor intelligence to ensure that appropriate communication channels are maintained. Collaborates internally to ensure intelligence is shared with appropriate groups and individuals.

Vernier, Geneva, Ch

Principal Activities / Duties / Responsibilities:Market & Competitive Intelligence: -Complete ownership of market and competitive intelligence for US and Canada, and partial ownership of the same for Mexico and Latin AmericaLead Generation: -Complete ownership of lead collection, analysis and tracking for USA and CanadaData Analysis: -Customer behavior, pricing trends, market feedback, & TAM calculationSalesForce: -Complete ownership of Salesforce within the North America Business Unit (super user role) including training other North America personnel, ensuring data integrity, data analysis, system improvements Marketing Operations: -Create reporting dashboards, automation and process improvements to drive business insights and actions across various market segments and key accounts

Atlanta, Georgia, Us

Market Intelligence AdvisorResponsible for Primary and Secondary Research for the Strategic Vertical Marketing department and Sales force including Corporate accounts. Identifies strategic opportunities and builds the business development funnel charged with cultivating and sizing new market opportunities in the lighting, lighting controls, Internet of Things, and software/app development industries. Consults with key senior leaders and advises Board of Directors on macroeconomic and microeconomic conditions and potential impacts on Acuity Brands.

Atlanta, Georgia , Us

Full-time MBA program

Atlanta, Ga, Us

Summer Intern with Dealer Sales at Manheim as part of Georgia Tech MBA program. My internship focused on market segment analysis throughout the United States and providing training and guidance with the launch of Manheim's new Customer Relations Management system. • Performed market analysis for four major sales regions identifying major buying and selling trends allowing Manheim to shift sales and physical resources to increase sales in those regions• Introduced and provided training on new presentation capabilities and techniques to account executives

Arlington, Virginia, Us

Aide-de-camp to a Major General. Oversaw and directed a staff of 54 officers, 7 non-commissioned officers, 107 Department of the Army civilians and 49 contractors. • Created and edited hundreds of briefings, speeches, and other public and classified presentations for a Major General in charge of logistics for 85% of the United States Army.• Planned, coordinated, and executed over 40 travel missions including two international missions to Kuwait and Korea at the Major General and above level.Kept the Forces Command Operation Center aware of geopolitical events having a direct impact on the command by continuous monitoring of worldwide defense indications and warning status and developing regional and global political, economic, and military situations. • Developed a plan that consolidated the organization of tactical intelligence companies Army-wide. The plan fused intelligence units into multi-functional teams and was implemented throughout the Army.• Organized and directed three quarterly Training Support and Resource Conferences that streamlined the training process for Active Duty, Reserve, and National Guard units deploying to Iraq and AfghanistanManaged Sensitive Compartmented Information (SCI) programs and granting access to Top Secret/SCI material for Northern Iraq. Served in the Joint Special Operations Command (JSOC) advising the JSOC commanding general weekly on emerging intelligence in the Northern Iraq area of operations and ensuring the smooth flow of intelligence among a myriad number of government and military agencies and commands.• Led a highly-specialized platoon of 20 Soldiers through a one-year training program and subsequent 13 month deployment to Baghdad, Iraq• Collected and analyzed signals intelligence intercepts and planned and conducted signals intelligence-based raids and operations resulting in over 120 successful missions

Master Of Business Administration (Mba), Marketing / Organizational Behavior

Ba, Political Science, History

Study Abroad, European Politics