Preston Long Email & Phone Number

Washington, DC, US

Current duty: Commander of a unit of 71 Soldiers

HQ London (Worldwide locations), GB

• INSIGHTS STRATEGY & PROGRAMS:
• Define, design and commission insight programs which deliver customer trends and behaviors. Deliver research projects focusing on customer satisfaction + decision making, customer journeys and critical influence.
• Understand the customer needs, behaviors and to measure their satisfaction on products, services, solutions, and brand experience in order to generate insights, identify opportunities and propose recommendations of.
• Discover and report against ‘hot and cold’ spots in terms of customer preferences and influences (incl competitor brands, media consumption etc.)
• Be the “Voice of the Customer” to the wider Michelin Connected Fleet business - own the verbatim, feedback and narrative that our customers give us. Deliver this to the segment and marketing delivery teams to enable.
• Interview and poll target segments to gain an understanding of how they react to an offer, campaign slogan, or advertising strategy, determining what customers think about a brand or offer, measure the emotional.

Atlanta, Georgia, US

• Identify and collect appropriate customer, competitor, market, economic, financial and/or operational data in collaboration with data and research analysts.
• Dissect financial, statistical, and qualitative data analysis of markets and competitors to inform strategic insights.
• Translate data and research into executable and effective Executive-level market and intelligence reports.
• Profiles the NCR international development market and competitive environment, providing insights that support strategic decision-making and for use in internal presentations by senior leadership.
• In collaboration with product management/marketing and data/research analysts, creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections.
• Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors.

Vernier, Geneva, CH

Principal Activities / Duties / Responsibilities:Market & Competitive Intelligence: -Complete ownership of market and competitive intelligence for US and Canada, and partial ownership of the same for Mexico and Latin AmericaLead Generation: -Complete ownership of lead collection, analysis and tracking for USA and CanadaData Analysis: -Customer behavior.

Atlanta, Georgia, US

Market Intelligence AdvisorResponsible for Primary and Secondary Research for the Strategic Vertical Marketing department and Sales force including Corporate accounts. Identifies strategic opportunities and builds the business development funnel charged with cultivating and sizing new market opportunities in the lighting, lighting controls, Internet of.

Atlanta, Georgia, US

Full-time MBA program

Atlanta, GA, US

• Summer Intern with Dealer Sales at Manheim as part of Georgia Tech MBA program. My internship focused on market segment analysis throughout the United States and providing training and guidance with the launch of.
• Performed market analysis for four major sales regions identifying major buying and selling trends allowing Manheim to shift sales and physical resources to increase sales in those regions
• Introduced and provided training on new presentation capabilities and techniques to account executives

Arlington, Virginia, US

• Aide-de-camp to a Major General. Oversaw and directed a staff of 54 officers, 7 non-commissioned officers, 107 Department of the Army civilians and 49 contractors.
• Created and edited hundreds of briefings, speeches, and other public and classified presentations for a Major General in charge of logistics for 85% of the United States Army.
• Planned, coordinated, and executed over 40 travel missions including two international missions to Kuwait and Korea at the Major General and above level.Kept the Forces Command Operation Center aware of geopolitical.
• Developed a plan that consolidated the organization of tactical intelligence companies Army-wide. The plan fused intelligence units into multi-functional teams and was implemented throughout the Army.
• Organized and directed three quarterly Training Support and Resource Conferences that streamlined the training process for Active Duty, Reserve, and National Guard units deploying to Iraq and AfghanistanManaged.
• Led a highly-specialized platoon of 20 Soldiers through a one-year training program and subsequent 13 month deployment to Baghdad, Iraq

Master Of Business Administration (Mba), Marketing / Organizational Behavior

Ba, Political Science, History

Study Abroad, European Politics