Paula Fabe Email & Phone Number

Valenzuela, Ncr, Ph

New Jersey, United States

Metro Manila

Active contributor for Baby & Breakfast, a parenting and lifestyle online publication.

London, England, United Kingdom

I head and manage content operations for ETIAS Media Group's portfolio of visa, travel, and immigration-related sites. I develop and implement content and SEO strategies, oversee content planning, and implement editorial SOPs.I manage, coach, and mentor a team of high-performing writers, crafting their KPIs, leveraging their strengths, and providing avenues for them to learn, grow, and get better.

Singapore, Singapore

- Manages and edits content for a portfolio of geosites and niche sites- Onboards, oversees, and trains 15+ writers across all sites- Helps improve and implement SOPs for the editorial team- Works and collaborates with multiple teams (SEO, Link Building, Sales, HR)

- Brand Narrative Development- Communication Strategy- Training and Program Development- Transformational Coaching

- Training of Creative Professionals in Ideation, Communication, Campaign Development, Strategy, and Presentation- Development of Staff Learning Opportunities for Internal Brand-Building- Strategic Planning and Executive Committee Facilitation

Makati, Philippines

Provided the following support on a consultancy basis:1. Management Support - Regular consultations and workshops with the Executive Committee for vision casting, values formation, creation of training pathways, and development of strategies for long-term company health and brand-building2. Creatives Support - Idea generation and strategy development as needed for campaigns, events, and other creative executions3. Digital Support - Provides content recommendations to Digital Team for internal brand-building intitiatives

Makati, Philippines

- Core strengths: Idea generation and concept and campaign development, development of creative collaterals, writing and editing of press releases- Training, supervision. and management of writers- In charge of managing the agency’s official Facebook page- Able to service a good mix of clients from various industries

Makati, Philippines

- Main responsibilities include the writing and editing of press releases, conceptualization and development of public relations and communications campaigns, advertorials and other PR collaterals as required by client, and the management of clients’ new media campaign tools (e.g. Facebook and Twitter)- Helps in the training and supervising of writer/s- In charge of managing the agency’s official Facebook page- Able to service a good mix of clients from various industries

- Main responsibilities include the writing and editing of press releases, conceptualization and development of public relations and communications campaigns, advertorials and other PR collaterals as required by client, and the management of clients’ new media campaign tools (e.g. Facebook and Twitter)- Helped develop the agency’s PR internship program for Philippine Fashion Week- In charge of managing the agency’s official Facebook page- Able to service a good mix of clients from various industries

Quezon City, Philippines

Developed brand name and essence.Developed brand architecture and key messaging for the launch.Partnered with Design and Architectural Consultants to develop visual identity (logo, branding, collaterals) and interior design.Developed transitional marketing plan and social media content for the launch of the new brand.

Makati, Philippines

Developed the brand's strategy and marketing plan, as well as key communication drivers/messages and copy guidelines.Developed copy for the official brand website and provided overall direction and strategic input in content development.Developed the brand sales deck.Provided ongoing consultancy regarding branding, communication, and content.

United States

Led content development for VGC website, as well as for VGC clients and personal brands.

- In charge of all copywriting tasks, including the writing and editing of press releases, SEO content for website, product descriptions and taglines- Helped develop and execute monthly e-mail marketing/advertising campaigns targeted towards subscribers and loyal customers- Also developed the official Copywriter’s manual for the company

Manchester Area, United Kingdom

- One of 48 international volunteers chosen to participate in a year-long volunteer program for Careforce UK (UK Registered Charity No. 279443)- Assigned as a volunteer youth worker at Hazel Grove Baptist Church, Stockport, Cheshire- Main responsibilities included helping run existing programs for young people and developing new programs within a church, school and community setting—including church services, regular after-school clubs and groups, weekend retreats, primary and secondary school assemblies and Religious Education lessons, and practice job interviews with Year 10 students- Invited back to do a second year due to excellence in work

- Handled Mozcom, Inc.’s existing business projects and tie-ups with various clients to promote its products and services, including Fliptunes.net and Virtualblooms.com- Helped develop new projects and close new business deals with prospective clients and partners- Wrote press releases for Mozcom.com and album reviews for Fliptunes.net