I partner with a diverse group of clients including corporate, small business and entrepreneurs across the for-profit and nonprofit spectrum to support (and oftentimes define) their aspirational state. These collaborations span numerous industries and regularly find me partnering with professionals who are not traditionally supported with creative resources (I see you HR, clinicians, engineers). My passion for problem-solving compliments both traditional and nuanced creative business needs, and I am particularly fond of opportunities to connect customer and employee experiences.

The Adam Riddle House in the Mt. Auburn Historic District provides offices for businesses, independent professionals, and private events in a beautifully restored landmark constructed in 1857.

Wayfarer Tavern is a neighborhood pizza joint and “third place” in the heart of Dayton, KY. An anchor where connections are formed and memories are made, with unique pizza, exceptional drinks, and welcoming, attentive service. Come as you are, leave feeling even better.

Provided leadership to a cross-functional team responsible for customer experience, digital product development, and the prognostics health management go-to-market strategy for the Business & General Aviation (BGA) division: Recruited and managed a team of product managers and UX designers to conduct user research and create a roadmap for developing a customer-facing mobile app. Designed a customer experience survey and voice of customer process to create a feedback loop for the Services & Support team. Led the development and successful implementation of a proof-of-concept agreement across multiple companies for the GE Honda program. Worked across a highly-matrixed organization to define and deploy an integrated sales strategy for BGA’s prognostics health management offering. Designed and hosted numerous workouts to document the customer journey and identify opportunities to improve the customer experience and ease of doing business with GE. Led the organization through the Hoshin Kanri process for establishing shared annual and long-term objectives.

In my role supporting the Customer & Product Support Organization, I led go-to-market strategy for a C-level business initiative and applied agile development methodologies to define and launch a product: Guided value sell development to secure comprehensive engine data for increasing predictivity and detection capabilities. Worked across commercial and technical teams to create a dashboard with key performance indicators for program reviews. Developed an internal training portal with resources to ensure employees understood the business case and vision for the program. Hosted VOC sessions with commercial airlines to understand what capability would alleviate their pain points and leveraged customer co-creation to help define the development pipeline for Flight Phase Analyzer, an app that enables analysis for all phases of flight and provides actionable maintenance insights. Launched 130+ commercial airlines and 650+ GE users on Flight Phase Analyzer in 18 months. Guided a multidisciplinary team through the successful transition of moving development offshore. Served as a product ambassador to unify commercial and technical teams around common objectives, while evangelizing benefits and progress through a cohesive communications plan. Promoted digital capabilities at conferences and career forums.

I supported global marketing by providing brand consultation to the Commercial, Military, Business & General Aviation, and Digital divisions of the business: Created strategic framework to define the current and aspirational state of product offerings and guided product marketing managers on implementing it to create value propositions. Applied my storytelling, design, and writing capabilities to amplify and create value sells, proposals, program reviews, and C- and VP-level presentations for customer summits, industry conferences, and growth strategies. Supported naming, go-to-market architecture, policy authorship and identity development for commercial and military engines, services, and joint ventures to ensure differentiation and comprehension of Aviation's product portfolio. Influenced airlines to adopt a branding program for displaying the GE logo on engines in their fleet, resulting in greater brand awareness with the flying public. Provided guidance on the application of environmental signage at GE and partner facilities, execution of exhibits and brand tone-of-voice for tradeshows and events, and promotions for new product launches. Developed framework to implement competitive analysis for differentiating offerings of the engines and services businesses. Improved the collective effectivity of marketing by creating training material and hosting sessions for acclimating with new brand guidelines, managing trademark renewals, establishing libraries of brand assets, and working with vendors to ensure quality of deliverables were representative of brand standards.

Supported the sale of NextRx and retention of profitable pharmacy business by leading marketing and communications development for Anthem National Accounts’ integrated prescription drug benefits product: Led the strategy and execution of a pharmacy multi-channel marketing program, exceeding business goals for members, clients, brokers, and providers. Completed a brand audit across all pharmacy channels, including print collateral, advertising, and website to ensure consistency in messaging and identity. Served as the business lead on enterprise projects including the design and implementation of a marketing resource management platform and product simplification initiatives.

NextRx was a pharmacy benefits management company serving both Anthem-affiliated and non-Anthem customers, and it was my responsibility to bring the brand to life and position the business as an industry leader: Partnered with the in-house creative team and agencies to create a product portfolio for employers and brokers, value proposition, and marketing collateral. Supported the development of a B2C direct mail campaign resulting in over 850,000 new home delivery orders and $15M in operating gain. Provided day-to-day leadership to the creative team, established design co-op program, and designed workshops and training to inspire the marketing organization’s work.

Provided leadership to the marketing department’s in-house creative team, responsible for producing print and electronic media for a wide range of audiences and ensuring complex subject matter was accessible to patient families: Established an award-winning identity and guidelines, and monitored applications to ensure consistent portrayal of the brand. Created direct mail campaigns, annual reports, capabilities collateral, and publications. Identified photographers and hosted photo shoots to build a library of assets reflecting the faces of employees and those of the patient families served. Introduced processes for creative brief development and production meetings. Developed criteria for approved vendors and managed quality standards for creative and print production.

Defined creative briefs and deliverables according to project scope for a diverse clientele base of B2B and B2C clients, across corporate, retail, education, healthcare, sports, entertainment, and non-profit sectors. Delivered design concepts for a wide range of identity systems, print, packaging, retail displays, and electronic media. Created custom proposals and compelling client presentations.