Cerus Markets is a regulated CFD and FX broker offering unique trading pairs.  Develop and implement global marketing strategies to enhance client acquisition and retention Lead a global marketing team, fostering collaboration and growth Establish partnerships with industry influencers and financial media to expand our reach Collaborate with internal teams to ensure marketing initiatives align with business objectives Plan, execute and optimize web, SEO/SEM, email, push, social media, and display advertising campaigns Utilize Google Analytics and other tools to track website traffic and performance, creating reporting dashboards that unify marketing and sales activitieshttps://www.fxempire.com/news/article/cerus-markets-makes-double-strategic-hire-bringing-in-apollo-irungbam-and-frankie-chan-as-co-marketing-directors-1390546

INFINOX is a globally recognized FX and CFD broker, regulated since 2009.  Marketing strategy and digital transformation Brand presence and visibility Performance marketing campaign - search, display, mobile and social Managing Web, social, digital, email, design, events and expos Prospecting, remarketing & retention marketing strategy Co-ordination with various departments internally including sales, operations and CRM Partners – IBs and Affiliate marketing Managing agencies – Development, Design, Content

 Running performance marketing campaign focusing heavily on digital and social for International Markets and MENA Looking after website co-operation on various forex listing sites Branding, events and promotions Managing projects on educational campaigns such as ebooks campaigns, webinars etc. Managing social and digital presence for MultiBank Group Setting up customer journey for website and for email journeys Managing a team of 7 people – directly reporting to me

ADSS is a regulated international financial services company, providing institutional, private and retail clients with the highest quality investment opportunities. Running Prospecting and Remarketing campaigns – Google Search & Display, Programmatic, Social Responsible for ADS Securities entire social media marketing activities for MENA and UK markets Overseeing ADS Securities’ Hong Kong and Taiwan social media activities Running Seminar/Webinar attendees recruitment campaign as well as managing the email follow ups Responsible for community management on social, Google Playstore, iOS Appstore – publish, engage, analyse and integration  Responsible for mobile APP management, listing, reviews, distribution and promotion not limited to Google and Apple appstore Implementation of conversions tracking using Google Tag Manager, Adjust for mobile app tracking etc. Lead automation with CRM through Zapier, LeadsBridge etc. Liaising with Market Research team for regular market events stories on social Liaising with PR and HR team to amplify ADS Securities’ media coverages and HR stories Looking after ADS Securities’ sponsorships promotion and events on social media and offline (Formula 2 racing, UAE Team Emirates Cycling team and Ghantoot Polo team)  Creative collaterals development – giving direction to the design team as well as developing social collaterals such as short videos, social banners using tools like Canva, Movavi and Animotto

Eagle Hills is a private investment company and real estate developer in high-growth international markets, whose Chairman is HE Mohamed Alabbar – the founder and Chairman of Emaar Properties PJSC. Looking after Jordan marketing activities including online and offline (ATL) media campaigns, events, social media Set up social media command centre at Eagle Hills head office in Abu Dhabi Successfully trained and implemented Sprinklr for Jordan, Bahrain, Morocco, Serbia and UAE markets Created and implemented social media marketing guidelines for all markets Created response protocol and responsibility matrix along with the local team for EH markets Successfully increased leads by working closely with CRM and sales teams on the lead management and status through Microsoft dynamics Setting up proper tracking mechanism for all digital marketing activities Generating insights from CRM data and implementing on marketing campaigns  Working closely with media and creative agencies for digital and offline campaigns (MEC, Wunderman, JWT, TGP etc.) Taking care of social media activation campaign during property show such as Cityscape Abu Dhabi, Cityscape Global, Gulf property show and overseeing social media influencers campaign for Jordan markets Set up digital presence for the following projects:  Belgrade Waterfront (Serbia) La Marina Morocco (Morocco) Marassi Al Bahrain (Bahrain) The Address Fujairah Resort + Spa (UAE) Marsa Zayed (Jordan) W Amman (Jordan) Saraya Aqaba (Jordan) Cityscape Global Dubai and Abu Dhabi Working closely with Emaar Hospitality Group supporting on The Address Hotels + Resorts marketing activities on offline and digital activities.

Successfully set up Social Media and Digital Marketing division (http://www.shareablebrands.com/) under the parent company Brand Terminus.  New Business Development for Social Media and Digital Marketing/PR Google Ads, Doubleclick, Social Ads around branding and lead generation  Client servicing  Managing SEO Analytics and reporting Strategic recommendations Social Media Planning/Communications roadmap, community management  Brand activations, expo and events  Influencer outreach, bloggers outreach campaigns

 Key account management for clients – Digital PR/Social Media  Strategy Recommendations and implementation Client servicing and team management – Handling a team of 3 people reporting directly to me New Business Development, Proposal development and presentation Digital PR and Online Reputation Management for Brands (Manipal Hospital, Royal Orchid Hotels, EF international Academy, Harman India and more..

 Social media community management and strategy development Client servicing and proposal development Providing social media insights, promoting brands, generating leads and enquiries, buzz for clients Handled digital Public Relations/Social Media for Au Bon Pain, Mantri developers, Mantri Square, Royal Orchid hotels, Nova Medical canters, Himalaya Herbals, Nike India, Volkswagen India, ABB India, Infosys BPO, ING Life and more.. Driving Social Media campaigns  Handling a team of two people reporting directly to me Au Bon Pain Social Media campaign won silver award in “Big Bang Social Media Campaign 2011” Mantri Developers Pvt Ltd won CMO Asia Award for best use of Social Media Marketing for Real Estate 2011”

 Account management for clients. Handled Apple University Campaign for Apple Computers Worked with clients such as SAIL HR Awards, Barah Aana movie, GEI, Apple iPod, Lifestyle lift, MWD, PCT, Yahoo Small Business on online marketing and social Media Analytical reporting Simplifying the current process and making it more effective List building, Data appending & management for clients Developing & managing online marketing campaigns including Social Marketing, buzz creation, managing groups, forums, community, traffic generation and increasing conversion rate, frequency and value of customer spend Responsible for achieving account growth targets Develop the product strategy for online services Translate customer / clients’ needs into new features and new services Drive consumer research and analysis to ultimately increase sales and improve customer’s experience Online advertising strategy - Optimize online advertising against ROI

Customer retention for Talk Talk (UK)