Annette Ponsdomenech Email & Phone Number

Miami, Florida

• Develop strategic, comprehensive communication plans, establish and maintain new corporate identity, and build a powerful brand image. Outline and implement marketing and communications tools within and outside of the.
• Led rebranding process, creating a new corporate identity together with designing teams overseas.
• Integrated new corporate identity globally, and standardized all branding policies and procedures.
• Established a system to centralize and monitor trademarks, ensuring full visibility across company’s departments.
• Refined communications and marketing strategies for the corporation’s business portfolio.

Miami, Florida.

• Led multidisciplinary/multicultural teams designing houseware products and customized services. Expertise in design trends and color management. Assessed and forecasted market trends for new product lines. Designed and.
• Formed virtual creative studio with designers in 7 countries, building a 4,000 + product portfolio and marketing plan.
• Increased company revenue by over 50%, which led to the acquisition of a number of key accounts in tactical markets, including Sam’s Club, Walgreens, Walmart (Mexico, Canada, Central America & Brazil) and Winn-Dixie.
• Developed 30+ tableware products and increased sales by 50% for clients like Sam’s Club and Walmart.

Miami, Florida.

• Led Hispanic-focused mobile virtual network operator’s (MVNO) efforts in enhancing customer experience and customer care services. Spearheaded all marketing endeavors to boost customer loyalty and brand equity.
• Set up state-of-the-art contact center in Argentina providing 98.5% response rate to customer requests.
• Designed CRM and Loyalty Program to appeal to and retain customers, reducing customer churn by over 20%.
• Achieved and maintained a 90% - 95% service level for two consecutive years.

Caracas, Venezuela

• Led Hispanic-focused mobile virtual network operator’s (MVNO) efforts in enhancing customer experience and customer care services. Spearheaded all marketing endeavors to boost customer loyalty and brand equity.
• Set up state-of-the-art contact center in Argentina providing 98.5% response rate to customer requests.
• Designed CRM and Loyalty Program to appeal to and retain customers, reducing customer churn by over 20%.
• Achieved and maintained a 90% - 95% service level for two consecutive years.

Executive Education, Business Analytics: From Data To Insights Program.

Bachelor In Social Comunications