Apoorv Sharma Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Launched and operated 2 brands in the Indian spice industry with the objective to give the Indian homemaker convenient access to taste in home-cookingAmmikal • Spice blends for authentic regional tastes for the modern Indian kitchen• One of the highest rated brands on Amazon.in with multiple SKUs in the top 100 in the category Epicurry• Flavour kits for global and fusion cuisine

Gurugram, Haryana, India

• Started and operated a B2B services platform that allowed companies to find and work with the right agencies for services like Branding, Digital Marketing, Offline Marketing, Expansion • Company requirements matched with right agencies from curated list of 1000+ to guarantee agency expertise and drive cost efficiency• Worked with high profile companies in foodtech, fitness, healthcare, logistics and more

Delhi, India

Consulted with an Outdoor Adventure company to streamline processes and increase revenue by- Growing existing expeditions business - Streamlining the school camp business- Adding additional revenue through idle inventory utilization

Travelled extensively on foot, on motorbike, in car, in bus, on boat, in flight, in train to explore various parts of the world and build understanding and appreciation of people, culture and self

Bengaluru, Karnataka, India

Omni Channel Strategy• Project lead for setting up physical retail for Urban Ladder• Defined the entire physical retail identity including store format, in-store experience, customer engagement • Identified best blend of physical product, in-store technology and online product to maximize retail revenueProject Management• Held end to end responsibility for the project and launched the first experience center in 6 months • Worked with cross functional teams and multiple vendors to complete and deliver the project as per timelinesVMRD Award• Gold for best store front design

Bengaluru, Karnataka, India

Product Marketing• Worked with product and marketing teams to identify key focus areas, prioritize and implement suggestionsGlobal Launch• Prospected and decided on markets to launch basis ease of entry, operating environment and market potentialNew Channels• Identified and tested new channels to drive long term revenue growth

Bengaluru Area, India

3D Transition• Transitioned VM to 3D image generation from physical photography while improving merchandising quality• Effected monthly cost reductions of over 40 lac by process transition and other improvementsProduct Launch and Catalog• Managed the entire function with over 25 resources across photography, VM, post processing and catalog• Prepared and executed monthly launch plan across all UL platforms.

Bengaluru Area, India

Portfolio Management• Handled Bedroom, Mattresses, Kids and Outdoor categories, contributing to over 25% of total revenue• Increased GM (33% to 39%) by catalog additions and value based pricing strategy• Launched over 200 SKUs and 6 new subcategories to increase category revenue share by over 6%Product Marketing• Improved conversions through better taxonomy, filters, sorting logics and stunning VM• Defined home page layout and visuals. Maximized on revenue and freshness

Kolkata Area, India

Portfolio Management• Assisting National Sales Manager; Handle a portfolio of 15 TMs with over 30 brands across 5 segments• Pricing: Managed post budget portfolio pricing decisions based on scenarios accounting for, competitor pricing, consumer behavior, business requirements etc.• Assess portfolio gaps across geographies and assist the brand team to effectively layer the portfolioStrategic Planning and Interventions• Prepared Sales and Distribution plan for cigarette category for 2014-15, encompassing infrastructure and manpower planning, new channel development, focus brands & categories and target setting• Facilitated introduction of 2 new categories, Nicotine Gums and E-Cigs, in the ITC portfolioSales Analysis and Reporting• Reported weekly sales, key brand trends and initiatives across geographies to Chairman and top management• Sales estimation & planning of entire cigarette portfolio with RSMs (used for production, distribution inputs)

Guwahati Area, India

• Trained in trade marketing of cigarettes, foods and personal care divisions in the North Eastern States• Analyzed rural distribution models and ran 5 pilots to identify improved channel strategy • Studied the dairy industry in the region and suggested ITC’s entry in the category

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor Of Technology (B.Tech.), Metallurgical Engineering

Activities and Societies: Athletics Team, Snooker Team, Music Club

Class Xii

Class X