-Formulate and Implement Marketing Engagement Strategy for the APAC region for CXOtv.news, Techplus Media.-Connect with CMO's across the APAC region.

-Collaborated with operations team for lead generation for Clients through B2B events, email campaigns, and social media marketing.-Leveraged data-driven dashboards that helped grow the revenue for 18 accounts and optimize the quality of leads in the client's sales funnel.-Improved client revenue by deploying marketing campaigns and streamlining operational activities of the client internally; this was pivotal to retaining a high-value customer.

-Experienced in end-to-end client management; developed and nurtured a funnel of 170+ clients through marketing initiatives, acquiring 48 clients, and ensured service delivery through efficient resource allocation.-Employed a consultative sales approach to discover the clients' problems and generated a revenue of 66 lakhs through cross-selling, upselling, and new business.-Spearheaded client lifecycle management process, from developing the sales funnel to contract negotiation and closure of the deal while formulating upselling and cross-selling strategies. -Championed the client's success for 40+ clients by recommending best practices for human capital management.

-Led strategic C-Level engagement by introducing and negotiating to drive product adoption and ensuring clients leverage the solution to achieve full business value and reduce churn risk.-Grew the North market business by 53% YOY by developing action plans for business growth by implementing market segmentation, highlighting high, medium, and low propensity clients. -Played an instrumental role in organizing successful 2 Tech HR events along with the team at Mercer-Mettl, increased the visibility of the company, and generated leads for potential clients-Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve selling goals

-Consecutively achieved 100% of my sales target for Digital ads and SaaS sales, acquiring 58 new clients and maintaining 42 old accounts, achieving overall retention of 80%. -Increased the top line of digital ad sales business by 22% and expanded the client base by 50% through effective market segmentation and targeting high-revenue potential clients. -Channelized voice of the customer back to the product, thereby bringing in recommendations for enhancement of features that will generate more significant profit margins. -Grew bottom line by optimizing inventory availability for high-revenue clients; periodically reviewed and reframed pricing and discounts.

-Managed the complete lifecycle of clients from lead generation to account servicing for 50+ accounts, consistently achieving 100% of target every quarter.-Developed and nurtured a sales funnel of 400+ leads by employing a gamut of marketing strategies and tactics, having an average conversion rate of 32%.-Enabled insights for potential customers by administering collecting surveys, opinion polls, and questionnaires, thereby identifying opportunities for account growth, account penetration, and market expansion