Apoorva Prakash Email and Phone Number

Currently at DigitalDC, I develop and execute ad strategies and plan launches aimed at boosting sales and increasing return on advertising spend for D2C BrandsManaging advertising accounts of various sizes by setting objectives, targets, and key performance measures, while also establishing expectations and deadlines.Conducting audience research, building, stacking, and segmenting audiences.Monitoring ad performance daily, tracking key metrics, comparing results to industry standards, and making and implementing necessary adjustments.Ensuring compliance with installing pixels, setting up standard and custom events, troubleshooting ad rejections, and performing continuous A/B testing of creatives, audiences, and offer pages.Leading the creation and execution of remarketing and re-engagement strategies, along with ongoing audience building and nurturing sequences.Developing measurement strategies to ensure the project stays strategically focused throughout its lifecycle, and providing clients with weekly and monthly reports on ad effectiveness along with recommendations for the next steps.Coordinating with design and copywriting teams to produce highly relevant, attention-grabbing, on-brand content and ad creatives aimed at increasing click-through rates and return on ad spend.