- Servicing accounts: RitikaaWood, Gulf Oil's AN-Y1, GD Waldner, Nalanda International School, Hakkasan Mumbai, Yauatcha Mumbai, Bangalore & Kolkata, AnchorPoint Developers - Past accounts: Yakhni Biryani, Kabir Hospitality, Bowl Curry, Munna Maharaj, Slink and Bardot- Leading the development and execution of social media strategy for all the brands resulting in a considerable increase in engagement and followers over the past few months. - Creating and implementing a content calendar to plan and schedule social media posts across multiple platforms, ensuring a consistent brand message and tone.- Generating new ideas for social media content that aligned with the brand's messaging and target audience, resulting in an increase in click-through rates and website traffic.- Managing customer relationships on social media, responding to inquiries and concerns in a timely and professional manner, resulting in a 95% customer satisfaction rating.- Designing visually appealing posts using Canva, ensuring all posts were on-brand and aligned with the brand's visual identity.- Conducting market research and competitive analysis to inform social media strategy and optimize content and engagement, resulting in an 10% increase in organic reach.

- Ideation and Execution of Brand Campaign Strategy, Content, and Ads for Foodlookingacross Digital Assets - Facebook, Instagram, Twitter and Youtube.- Client Servicing - Ideating and planning digital strategy, sharing briefs, and workingwith Creative, Production, and Design teams for the execution of the campaign forpage growth across platforms.- Monitoring digital & industry trends and competitor offerings to identify potentialbusiness avenues and marketing campaigns, improving current offerings that lead tobetter customer value.- Creating an innovative buzz around the brand, including product promotions, andlaunches managing & monitoring Finances for the Brand on day to day basis.- Making maximum utilisation of the content library and converting it into digital assetsfor the brand for creating awareness.- Collaborated with celebrity chefs and influencers like Maria Goretti, Vicky Ratnani and Pablo Narango for maximum growth on Foodlooking's Instagram.- Successfully orchestrated a dynamic social media strategy for Nat Geo's coverage of India's iconic Ganpati Festival, achieving remarkable engagement and viewership results through meticulous planning, content curation, and audience interaction.- Played a pivotal role in crafting show briefs, contributing to scripting, ideation, casting, and leveraging creative expertise to develop compelling narratives aligned with diverse audience preferences and platform requirements for Hotstar Plus Disney and Mirchi Plus.

- Serviced three accounts - Infosys(IT), Brigade and BuzzWorks (Real Estate) and 7 Rivers and Amazon SOA- Created campaign briefs based on primary and secondary research for all the clients- Implemented launch of campaigns along with the Hygiene content for all the brands- Interacting with clients to understand briefs, creation of content, execution on various digital platforms along with offline campaigns and activities required for the promotional strategy- Generated statistical monthly reports to inform the client about the progress of the brand- Serviced the clients to ensure maximum satisfaction- Coordination with the internal departments like Tech, Media and Motion Pictures for all the brand requirements from planning till execution and follow up with the team

- Evaluated the performance of Senco Gold's competitors for brainstorming ideas before their product launch- Scoured the social media handles of Senco Gold's top 10 national and international competitors and gave a presentation with a summary and analysis of the findings- Conducted primary and secondary research to gauge the brand image among existing customers, with a view toward re-branding in the era of COVID- Participated in brainstorming sessions for brand awareness strategies for Ruchi Foodline- Conducted research for Tata Trust to increase the reach and scope of their CSR program- Managed communications for an awareness campaign concerning new health services for lowincome groups

- Hired and trained 100+ influencers for Woovly - Key Opinion Leader (KOL) program.- Supervised teams for user acquisition, engagement, content creation, and other target-oriented tasks - Collaborated with Crocs and more to generate more sales along with content creation for its social media handles - Acknowledged as the leader of the month for 6 consecutive months - for excellent team management

- Did print tracking for clients Visa Steel and GD Hospital in order to gauge competitoractivities and industry trends- Provided analytical reports of observations, which were read by investors andshareholders- Assisted with crisis management plans for GD hospital- Conducted phone interviews with Trickster production house prior to the PressRelease for a film launch