- Managed competitive responses for 15+ complex tenders as project manager in a cross-functional team of 10 people, securing £1.2 million+ in contract awards.- Developed impactful communication campaigns to promote new practice areas, Lynn Health and Lynn Planet, engaging with over 100 high-potential prospects and achieving a remarkable 20% increase in new lead engagement- Curated a monthly editorial calendar, in collaboration with Lynn's marketing and practice area leads, to identify and amplify relevant thought leadership topics and webinar opportunities in the areas of climate change, healthcare, and behavioural science, resulting in improved lead generation.- Leveraged in-depth analysis of HubSpot tools and analytics to deliver actionable recommendations for optimising email marketing campaigns for newsletters, webinars, and thought leadership pieces, achieving average open rates of 10-15% and click-through rates of 5-15%.- Transformed Lynn's sales and marketing operations by implementing automated workflows and reporting dashboards within HubSpot CRM, leading to a 20% increase in marketing-generated leads and a significant improvement in pipeline visibility.-Established strategic partnerships with key suppliers and procurement leads (Welsh Government, HubSpot, TendersDirect, Lead Forensics), optimising business processes, streamlining workflows, and enhancing reporting capabilities.

MBA Dissertation: Go-To-Market Strategy for Lynn Group- Developed an extensive Go-to-Market Strategy, including a comprehensive marketing and communications plan to promote Lynn's behavioural science services within the healthcare sector- Conducted market research and analysis on understanding of behavioural science within the UK's healthcare sector- Identified and assessed private sector markets conducive to the successful positioning of Lynn's behavioural science services, conducted competitor analysis, and provided strategic recommendations based on research findings

- Journalist, television anchor and content producer with proven experience delivering well-researched and visually engaging news stories on public policy, finance and social issues, achieving 8 million+ social media views- Anchored multiple news and feature shows on current affairs, finance and social sectors for television and digital, interviewing prominent elected representatives and news makers of the day. - Delivered investigative stories that aired on the channel's three-time award winning primetime news show 'The Urban Debate' focussing on healthcare, education, government policies, cyber frauds and social impact stories, to a dedicated viewership of over 1 million weekly.- Collaborated with the cross-functional teams to developed a comprehensive social media communications strategy and digital assets for a newly launched news channel across a range of channels, increasing brand awareness by 25% in the first 3 weeks

- Conducted extensive research, uncovering compelling stories on gender violence, farmer crisis, healthcare, and disaster reporting in Northern India

- Nominated as one of the top five finalists out of 400 entries across India for the annual Indian News Broadcasting Awards (ENBA) 2017, recognised for best continuous coverage of critical social issues.- Exposed consumer lending and digital payment scams, collaborating with banking leaders and financial regulatory bodies, to create shareable videos with expert advice, resulting in viral content with wide-reaching impact.

-Produced and presented three multimedia content series on political, finance and international news in innovative formats, including explainer videos, Q&A series, and infographics, achieving a 40% increase in website traffic. -The Q&A series 'Beyond The News' highlighted the biggest story of the day, broken down with expert comments in a quick 3 to 4 minute video on the Indian Express Website.- Ideated, scripted and delivered two innovative multimedia content series - 'Speed News', a daily round up of top 5 important news stories of the day in under 1 minute using only illustrations and 'Explained', an infographic series on national and international news events.

- Presented live news bulletin, breakfast news and moderated discussions on key stories of the day. - Meticulously coordinated and organised daily news schedule and breaking news stories as a rundown producer, ensuring smooth and timely execution of live news programs. Facilitated cross-functional collaboration across Editorial, Technical, Production, and Logistics departments to ensure seamless on-air content and prime time shows.- Produced compelling news stories and in-depth analysis on the 2014 Indian General Elections that received critical acclaims and contributed to an increase in website traffic by 60%.

As a Sub-editor, I was responsible for writing wire stories, copy editing political, feature and human interest stories.

Interned with NDTV Red Dot Productions as a Researcher and Production Assistant for shows like It happens only in India and Choone do Aasman

Worked at the News Desk and the Features Desk( Health)