Apoorva Singh Email & Phone Number

As a Content Editor specializing in travel experiences, I write and edit travel content to ensure it's engaging and customer-centered. My role involves optimizing online content for readability and alignment with the company's style guide. I manage and audit products within the internal CMS.

India

• Copy-edited and wrote web content for Kotton Culture and sister brands
• Devised marketing plans and drive strategies for content and ad management
• A/B tested headlines, images, videos, and other content components
• Expanded brand awareness and traffic through influencer marketing
• Captured and analysed social metrics and insights to improve content
• Managed Amazon and Walmart listings along with creation of post and engagement ads for conversion

Istanbul, Turkey

Online

• Body-positive Indian lifestyle blog featuring outfit posts, buying guides, trend reports, no-nonsense beauty reviews and styling tips
• Development of blog layout and maintained templates using self-hosted WordPress
• Utilising SEO techniques and social media platforms to promote blog posts
• Utilising analytics and tracking tools to analyse reader demographics and referral links
• Coordinating with PR teams of various brands to build new content

Mumbai Area, India

• Created and optimized launch strategy and accelerated execution for brand development
• Contributed to the design of a central admin console system with smart data warehousing for ease of customer data storage, data analysis, decision-making and management reporting
• Managed product development and sales model evolution for 3 operating units in India to ensure successful lead conversion
• Initiated tests of customer habits with our in-house stylists for competitive analysis in both brick-and-mortar and digital settings
• Forecast future trends and continually monitored markets to ensure action in booming markets and clothing categories
• Developed web content, point-of-sale materials, flyers and execution of promotions

Mumbai Area, India

• Created keyword-rich and compelling content for websites, blogs, and social media platforms for clients such as:
• Iksula: Buying guides and articles for eBay, Proactiv, Buxsa, Globus, RaymondNext, Dr. Batra’s, AllDayChemist, Health Total, Unique Photo, and The Mobile Store etc.
• iProspect: Travel and lifestyle blogs for Club Mahindra, Royal Sundaram and Diamonds Factory
• The Globalizers: Providing foreign education counselling and editing student application essays
• DoubleHookz: Social media copywriting, online marketing strategy along with press releases, newsletters and promotional content for startups
• Jagaha- Blogs on Mumbai neighborhoods and real estate opportunities

Mumbai Area, India

Writing weekly entertainment & fashion features for BookMyShow’s blog.

Mumbai Area, India

• Manager of fashion-centric mobile applications
• Drove editorial, marketing, budgeting, scheduling and PR strategies
• Worked closely with in-house team of app developers and graphic designers and planned product UI’s
• Managed team of freelance photographers from five cities to generate fresh content
• Maintained digital database of fashion products from local stores across five cities for our aggregator app
• Assisted chief editor for Bollywood infotainment website ‘Biscoot’ with fact checking and sub-editing

Freelance video contributor and content editor for MetroMasti’s entertainment portals related to Bollywood, Tollywood and Kollywood. Worked in both Hindi and English language.

Indore Area, India

Senior Editor, Fashion and Lifestyle

Master Of Arts - Ma, English Language And Literature, General, Gpa 7.98

First Division with Honours

Bachelor Of Science - Bs, Electronic Media, Gpa-8.65

Activities and Societies: Script writing | Creative Writing | Copywriting | Broadcast Journalism | Visual Designing | Audio & Video.

Tefl, 120H Advanced Tefl Course + 4- Observed Teaching Practice

Diploma, Yoga Teacher Training/Yoga Therapy, First Class With Distinction

Technique Training & Practice in Hatha Yoga and Ashtanga Yoga including asanas, pranayama, mudras, bandhas, cleansing processes, Ayurvedic.