“I like to {innovate | nurture uniqueness | drive delightful experiences | interact with diverse set of people | build teams}. I love to create and express myself.”That's Apoorve, in his words.Apoorve lives and breathes start-ups. His never ending desire to be a part of something new, to not be confined by boundaries, explore varying possibilities, and to create, has steered him to play varying roles in organisations of different shapes and sizes. He has handled profiles in service delivery, brand imaging & customer experience, solutions-design, business analytics and operational management. Across a career spanning 21+ years, Apoorve has played multi-functional roles in startups across diverse domains such as legal, outsourcing, retail, healthcare, digital marketing, and media & entertainment. Apoorve’s all-rounded experience enables him to maintain the delicate balance of client-needs and operations intricacies. He has lived the life of ensuring efficient work processes and delivery, as well as showcasing products and services to prospects. He has an innate ability to design and lead implementation of high-impact strategies targeted towards bottom-line improvement, drive evolutionary change and deliver results through cross-functional teams and stakeholder management. Apoorve accentuates his experience with the education that he gained while studying Software Engineering as well as the creative streak that runs through him. With a desire to help start-ups (especially away from metros) and ensuring that they run like organisations and not just mere businesses, Apoorve founded wowelz in early 2022. wowelz not just works with start-ups (as well as established corporates) but also throughout the entire spectrum of start-up eco-system such as incubators, government bodies, investors etc. wowelz aims to become a one-stop place for intellectual property advisory, business consulting, product-to-market strategy, branding & communication, soft skills training & culture inculcation and any other ancillary services that its clients may need.Beyond work, Apoorve is a semi-professional photographer, a writer, an avid traveller, a hardcore foodie and a budding storyteller.