Apoorv Gupta Email & Phone Number

Gurugram, Hr, In

Bengaluru, Karnataka, India

• Category Planning & Strategy – Identifying Growth Opportunities, managing KPIs, competitive analysis, strategy, revenue generation, streamlining operations.• Customer Retention & Engagement – Solving for key issues impacting retention and engagement and planning for growth• Selection & Pricing – Identifying opportunities to optimize pricing and develop competitive edge and solving factors impacting pricing and reduce cost of doing business for vendors • Cross Functional Initiatives – Coordination with Product, Legal, Marketing, Tech and Finance to lead or support for various initiatives or new launches on the platform• Customer Insights / Market Insights – Create diverse understanding around competition, market size and share to forecast and develop strategy to increase market share• Quality Control – Reduction in quality issues and setting up automated systems to ensure highest quality is being delivered. Creating strategy to improve quality on the platform by creating feedback loop and strict mechanisms for defaulters.• Proactively strategized and delivered category Monthly Business Reviews (MBRs), and strategic assessments to senior leadership and business heads. Leveraged data analysis and reporting tools such as SQL, Excel, and CODA to develop KPI dashboards and conduct Root Cause Analyses (RCAs).

Bengaluru, Karnataka, India

• Category Growth & Strategy - Managing KPIs, competitive analysis, streamlining operations• Pricing Strategies - Competitor Pricing, monitoring Competitor Activities and executing key strategies• Demand Analysis - Customer preferences, Market trends & festive selection requirements, identified demand for Low Price products and increasing share to the category (5% to 20% of the category)• Category Operations – Optimize project execution & Streamlining KPI monitoring and alerts. Team Management – Managing performance of Key Account Managers / Sr. Key Account Managers providing support to top sellers in the category, Training & development• Market Research - Customer Insights / Market Insights, data analytics

Managing a team of 25+ associatesHandled multiple OU’s and catered to the customers of India and North AmericaCo-ordinated with Program and Product Management team for identifying issues and developing SOP by using data extracted from VOC.Driving performance by creating incentives and leading employee relations through effective communication, coaching, training, and developmentAdministering weekly, monthly and annual reviews to direct reports and leadership and setting clear measurable goals, action plans and follow-up proceduresCollaborated with the Program and Product Management team for identifying the cause and bridging the issues in one of the most used Amazon Product.Worked on various strategic improvement plans to drive metrics on site level.During sale duration, worked in collaboration with different teams on site level to ensure service levels are being achievedImproving metrics calculation and implementing process improvement techniques using Kaizen on India level

Gurgaon, India

Developed a business plan in a phase-wise manner by understanding the present status of M Sand Industry, detailed market assessment of M Sand including supply & demand gap, key insights of major end-users, competitive intelligence, price trend analysis and raw material assessment. Also, did company profiling and competitive analysis for various companies. Segmentation using secondary and other factors was also done.

Noida Area, India

Developed a website using PHP and MySQL Language for a pet shop owner which enables him to take his business online.

Master Of Business Administration - Mba, Marketing And Analytics

Activities and Societies: Student Council - Cultural Core Committee

Bachelor'S In Computer Application (Bca), Information Technology

Activities and Societies: Cultural Team, Computer Society of India (2014-2015)

Aissce -All India Senior School Certificate Examination, Business/Commerce, General

Aisse - All India Secondary School Examination, General