- Currently working on developing and executing the strategy for launching an online course aimed at enhancing personal productivity- Aided a non-profit in launching a new service offering in the tele-health space by creating customer journeys, implementing technology solutions, and creating end-to-end onboarding communications for end users and training content for team members. Exceeded client satisfaction and ensured readiness for the upcoming launch of the pilot- Helped organize 'Pitch Fever,' a storytelling workshop aimed at helping startups improve their positioning and pitch for customers and investors

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- Created and implemented multi-channel inbound marketing campaigns for clients (including content marketing, email, and social media campaigns) rooted in customer needs and insights to help with client acquisition; helped grow ContentNinja’s revenue by 233% in 18 months- Led the HubSpot partner program, using tailored messaging to highlight capabilities, collaborating with the HubSpot team, and adopting a solutions-based approach for client acquisition; increased HubSpot revenues by 300% and drove ContentNinja's promotion to a Platinum Tier partner.- Deployed curated marketing strategies, assets, and collaterals for clients in the B2B Tech domain in the US and globally via content strategy research, metric analysis, A/B testing, competitive analysis, and identifying new channels- Worked with multiple clients to manage and automate omni-channel marketing operations, including social media and blogs to attract audiences, personalized email campaigns to engage and onboard users, and generating leads and conversions with gated content like whitepapers and webinars- Facilitated onboarding of 10+ clients onto HubSpot, driving adoption through trainings and process streamlining. Regularly conducted reviews to identify and overcome obstacles while advocating for feature enhancements and guiding clients through new functionalities, resulting in 5-star client reviews- Collaborated with a $6B SaaS company in the tax compliance sector to launch their EMEA operations. Developed tailored marketing messages, identified target segments through research, created sales collateral, and provided sales teams with scripts and training, leading to enhanced opportunities for cross-selling- Aided a client in launching a medical app for post-operative patient care. Used qualitative research through interviews with medical experts to shape messaging, developed sales materials, and devised an effective communication plan to boost app adoption and user engagement post activation

- Led a four-member team to enhance Tricon’s digital presence, creating the marketing strategy and content calendar, identifying automation tools, and collaborating with business teams to develop relevant marketing campaigns, leading to a 50% improvement in the content velocity and 20% improvement in social media reach- Collaborated with the sales team to create targeted, compelling collaterals, including pitch decks, product briefs, and concise one-pagers, catalyzing increased lead conversion rates and enhanced client engagement- Led a cross-functional team comprising designers, developers, SEO specialists, and copywriters to overhaul the company website, focusing on improving the user experience, more targeted product messaging, and deploying SEO tactics, resulting in a 20% increase in website traffic in three months

- Managed 12+ accounts totaling $300k in ARR, and helped clients optimize and execute IT projects, provided data-backed recommendations to enhance infrastructure performance, and collaborated with sales and engineering teams to uncover upsell and cross-sell opportunities, resulting in a 10% increase in ARR- Proactively retained three at-risk contracts worth $40k/year through tailored engagements via exception approvals designed to showcase the value of the partnership and drove a subsequent 50% ARR growth for these accounts- Founded a pilot program to centralize operational tasks for CSMs across India, created and managed a bulk information distribution system to enhance clients’ knowledge of Microsoft technologies and enhancements with customized messaging for clients to improve client engagement- Orchestrated support for a healthcare client to implement an Azure-based connected health framework solution, resulting in a $181K contract for Microsoft Services - Evangelized Xbox One at Future Unleashed, a technology symposium organized by Microsoft India.